About Us

PersonalFinanceLab is the property of Stock-Trak Inc., the world’s leading provider of web-based financial simulations for the K12 and college markets, as well as the financial services industry.

The experiential learning platform let’s students engage in 12 virtual months of managing their day-to-day finances, including their personalized checking, savings, and credit accounts. With our budgeting, banking, and credit simulation, students learn to navigate expected and unexpected costs, and face real-life examples of the difficulties that arise with monthly budgeting.

To ensure teaching financial literacy is simpler and more engaging, PersonalFinanceLab’s embedded Curriculum is aligned to State and National Standards, and includes built-in Assessments, Certifications, and Reports. Our embedded curriculum has over 300 lessons on personal finance, investing, economics, business, marketing and career prep. All these resources are fast and easy to set-up, with course outlines, tutorial videos and research tools so everything is available in one place!

Take teaching personal finance one step further with the stock market game, where students build a portfolio of stocks, bonds, and mutual funds in real-time and watch their portfolio swing with the real market. PersonalFinanceLab’s real-life simulations are fun and engaging, while also providing students with the financial literacy skills that they will use today, tomorrow, and for the rest of their lives.

PersonalFinanceLab can be used as a dedicated resource in the classroom, an independent after school program, or as an extracurricular activity. The lessons were designed for students 12 and up. It requires only basic math skills (addition, subtraction, multiplication, division) to get started, with more advanced exercises for higher-level students available.

Learn about the Personal Budgeting Game, Stock Game, Financial Literacy Resources and Assessments.

Schedule a personalized demo with one of our regional representatives or request more information about our platform.

You can also join our free Teacher Test Drive to get full access to everything PersonalFinanceLab.com has to offer! Want to find out how to get PersonalFinanceLab in your class? Join us in one of our free webinars.

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About Stock-Trak Inc.

Stock-Trak has been providing educational virtual trading platforms since 1990. As a company, we operate many virtual trading and financial education sites.

StockTrak.com is the #1 portfolio simulation for college students and is used in over 3,000 finance classes worldwide.

HowTheMarketWorks is the #1 free stock market game for K12 students and is used by over 500,000 individuals each year.

WallStreetSurvivor is where many adults practice trading for free with stocks, options and our crypto trading simulation. This site also finds the best investing tools with its Best Investing Newsletters Ranking, Motley Fool Review, Seeking Alpha Picks Review, Seeking Alpha Review, and Robinhood Free Stock articles.