Indiana Marketing Principles Standards Alignment
The Indiana Board of Education publishes a set of standards for Marketing Principles as part of its Business, Marketing, Information Technology, and Entrepreneurship library. These standards are designed to help students get their feet wet in the field of marketing – a fusion of principles from Accounting, Management, Personal Finance, Economics, and a whole lot of Marketing!
Our activities are designed to build a solid foundation, borrowing from several other subjects to give students a rich foundation to build their marketing acumen.
Activity Type Key:
Articles
Videos
Interactive Calculators
Comprehensive Tools
Includes Built-In Assessment
| Standard | Activity | Activity Type |
| Economics- Nature of Marketing | What is Economics? | |
| Major Economic Indicators (GDP, CPI, Jobs) | ||
| What is Entrepreneurship? | ||
| Foundations of Marketing | ||
| International trade | ||
| Comparative Economic Systems – Capitalism, Socialism, and Communism | ||
| Economics- Importance of Marketing and Competition | GAAP – Accounting Revenue and Expenses | |
| Internal Risk Management | ||
| Benefits of Competition | ||
| GAAP – Accounting Gains and Losses | ||
| Integrating Risk Management | ||
| Marketing Strategies – Customer Relationships | Planning and Evaluating Business Advertising | |
| Marketing Strategies – Product/Service Management | The Product Lifecycle | |
| Ethics In Marketing | ||
| Promotion – Promotional Scope | Planning and Evaluating Business Advertising | |
| Promotion – Promotional Channels | Planning and Evaluating Business Advertising | |
| Pricing – Pricing Strategy | Pricing Strategies | |
| Business Ethics Overview | ||
| Ethics In Marketing | ||
| Pricing Strategies | ||
| Market Planning – Types of Research | Developing A Marketing Plan | |
| Selling – Nature of Selling | Personal Selling | |
| Ethics In Marketing |