About Us

For over 30 years, we’ve believed that financial literacy isn’t learned by reading or listening—it’s learned by doing.

PersonalFinanceLab, a product of Stock-Trak Inc., is the only educational platform in the world that combines a hands-on personal budgeting game, a real-time investing simulation, standards-aligned curriculum, and built-in assessments into one seamless experience.

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One of my former 8th-grade students took what he learned from your simulation to build his own real portfolio. In just a couple of years, he is already showing a profit of over $25,000. I wish every student was lucky enough to have hands-on financial training like yours. The benefits are life-long and life-changing.

— Michael Eklund
Retired Middle School Teacher

8 Billion People. We have work to do.

Personal money management skills change people’s lives, and the lives of the generations that follow them. The truth is, everyone needs these skills. With a global population of 8 billion, our vision is broad, we have a lot of work to do—and we need your help.

We are actively looking for partners to help us spread access to this platform to students in the US, Canada, and around the world.

Sponsor Local Schools

Sponsor district-wide access to our personal finance and investing simulations. Provide local educators with premium, standards-aligned resources at zero cost to the school.

Sponsor a School

White-Label Our Platform

Launch your own white-labeled investing and budgeting platform. Deepen relationships with your clients, employees, or community members using a custom site built for your brand.

Explore White Label Solutions

Trusted by Leaders in Financial Education

Our financial simulations are used by economic education initiatives, district-wide programs, and community partnerships funded by leading banks, credit unions, and foundations.

The Stock-Trak Inc. Family

PersonalFinanceLab is proudly built by Stock-Trak Inc., the leading provider of educational virtual trading platforms since 1990. Together, our properties are used by over 1,000,000 students and adults every year.