Marketing is a cornerstone in the success of any organization. To ensure marketing is successful for an organization, companies need to compose long-term marketing strategies promoting their goals with specific actions. A short term marketing plan is also necessary, with short-term goals building towards long-term objectives.
Sole Proprietorships are just owned by one person. Partnerships have at least two, sometimes more, but usually all the owners are actively involved in running the business. Bigger companies want “Limited Liability” – where someone can be an investor, but not personally on the hook for debts if the business goes bankrupt. This is where corporations come into play!