Here’s how it works: you buy one call option contract which expires in October for 100 shares in Yahoo! (YHOO) stock. For now, let’s assume that this call option was priced at $1.00, or $100 per contract. It now gives you the right, but not the obligation, to buy 100 shares of YHOO at $30 per share anytime between now and the 3rd Friday in October.

Mark's Tip

In the U.S., most equity and index option contracts expire on the 3rd Friday of the month. Also note that in the U.S. most contracts allow you to exercise your option at any time prior to the expiration date. In contrast, most European options only allow you to exercise the option on the expiration date!

If the price of YHOO rises above $30 by the expiration date in October, to say $35, then your options are “in-the-money” by $5 and you can exercise your option and buy 100 shares of YHOO at $30 and immediately sell them at the market price of $35 for a tidy $5 per share profit. Of course, you don’t have to sell it immediately—if you want to own the 100 YHOO shares, then you don’t have to sell them. Since all option contracts cover 100 shares, your real profit on that one option contract is actually $400 ($5 x 100 shares – $100 cost). Not too shabby, eh?

On the other hand, if the market price of YHOO is $25 in October, then you have no reason to exercise your option and buy 100 shares at $30 share for an immediate $5 loss per share. That’s where your option comes in handy since you do not have the obligation to buy these shares at that price – you simply do nothing, and let the option expire worthless. When this happens, your options are considered “out of the money” and you have lost the $100 that you paid for your call option.

Mark's Tip

Call options that are set to expire in 1 year or more in the future are called LEAPs and can be a more cost effective way to investing in your favorite stocks.

Always remember that in order for you to buy this YHOO October 30 call option, there has to be someone that is willing to sell you that call option. People buy stocks and call options believing their market price will increase, while sellers believe (just as strongly) that the price will decline. One of you will be right and the other will be wrong. You can be either a buyer or seller of call options.

The seller has received a “premium” in the form of the initial option cost the buyer paid ($1 per share or $100 per contract in our example), earning some compensation for selling you the right to “call” the stock away from him if the stock price closes above the strike price. We will return to this topic in a bit.

So what is an option? In its simplest form, an option is an agreement that gives the holder of an option the right, but not the obligation, to buy (or sell) something at an agreed upon price by an agreed upon time. Sometimes, the holder or buyer of the option pays a fee to the seller in order to have this right.

Here is a simple, common example that should help. You and your spouse locate a perfect home that you’d love to buy. The only problem is the timing, as you won’t be in position to purchase the home for around six months. You and the seller agree to a price to purchase the home in the time period that you want – up to six months for now. For this seller concession, you agree to pay $2,000 (non-refundable if you chose not to buy) to the current homeowner. This contract gives you the option, but not an obligation, to buy that house at the agreed upon price at any time for the next 6 months.

In the investment world, the “house” in our example becomes a stock and is called the “underlying security.” The agreed upon price is called the “ strike priceThe price at which the option contract can be executed. ” and the end date of your agreement is called the “ expiration dateThe date that the option expires, usually the 3rd Friday of the month in the U.S..” The important factors are the agreement, the selling/buying price, the cost of the option, and any conditions to which the parties agree. To review, here is the real world option language verses and the investing option language:

Mark's Tip

A key difference between this house example and stock options is leverage. Stock options allow investors to buy 100 shares of stock in a single option contract. For the rest of this chapter, remember that a single option contract covers 100 shares. So when we say an option is trading at $1.25, that means that option contract will actually cost $125.

As you will see, options can play a key and often times exciting role in your investment success. Let’s get started…

This lesson focused on hot topics in the investment world. Obviously, by the nature of discussing “hot” topics, conditions can change quickly, sometimes making hot topics cold and others newly hot. However, the issues in this lesson have been “hot” for some time and should continue to be important for the foreseeable future.

Further, just because an investing theme is “hot” does not mean you should shun it. There are always opportunities to make money in these situations. The first way is by acknowledging and embracing the hot trend. As the saying goes, “the trend is always your friend” and if you are able to “ride the wave” of a hot investing theme, there is lots of money to be made while the speculative bubble is growing larger. However, you MUST know when to get out before the bubble pops and prices plunge!

The other way to play a hot investing trend is to short it: bet that the trend can’t continue forever upward and that prices will soon fall. The danger in this strategy is that, as economist John Maynard Keynes has famously remarked, “markets can stay irrationally strong longer than you can stay liquid.” So, the key is getting your timing right if you want to short a hot investing trend.

The wisest choice, especially for a new investor, is to keep your money far away from anything that seems too popular, too hot or too much of a “can’t miss” investment.

Once again, knowledge is power. The reverse, lack of knowledge, can become problematic in the investment world. Having a basic understanding of the popular topics in this lesson should help you increase your successes and better control your losses. Like a successful sports team, at the end of measurable periods (day, week, month, quarter, and year), you should strive to have more wins than losses. You needn’t strive to be perfect, as you might become discouraged. Try to achieve a good knowledge base and a smart strategy to maximize your winners. Be aware of the “hot” topics and use them to help you achieve your investing goals.

Glossary

Arbitrage:

Taking advantage of price differences in at least two different markets by buying the same security at the cheaper price and immediately selling it at the higher price.

Bulletin Board or OTC Stocks:

Stocks that trade on the NASD with tickers that end in an “.OB”, but have no listing requirements, very small revenues and assets, and prices that are volatile with light volume and large bid/ask spreads.

Day Trading:

The buying and selling investments (stocks, futures, stock options, commodities, currencies, etc.) within the same trading day, so that all positions are closed before the end of each day.

Pink Sheet Stocks:

Stocks that are quoted by the National Quotation Bureau, have tickers that end in “.PK”, are smaller than the OTCBB stocks, and that don’t even have to file financial statements with the SEC.

Swing Trading:

Identifying “channels” or “tunnels” of price movements on a stock’s chart and then buying when the price gets to the bottom of the channel and selling when it gets to the top, usually over a few days.

Further Reading
•Day Trading Stocks
•Pink Sheet Stocks
•Arbitrage Stock Trading

Exercise

Try your hand at one of the investing styles described in this chapter that interests you the most and make several trades in your practice account to get a feel for how the strategy works.

For example, Stock A has a market price of $45 on one exchange, but has a current market price of $50 on another. Buying shares at $45 and immediately selling at $50 in a different market returns a tidy $5 per-share profit. Because of the global economy and the efficiency of electronic communications, this may be more of a textbook than a real-world example, but this is how arbitrage works.

The most common form of arbitrage is with Mergers and Acquisitions (M&A). When one publicly traded company wants to buy another publicly traded company, they usually must pay a premium for their shares. For example, let’s say Company X wants to buy Company Y. Company Y’s shares trade for $20 and Company X proposes to buy them out at $30/share or a 50% premium.

Here’s where the arbitrage stock trader comes in quickly. Seeing that there is a proposed deal for Company Y’s shares at a much higher price, traders start to buy up shares and the price rises. However, there is always a chance the deal will not go through. Effectively, M&A arbitrage is a bet that a proposed merger or acquisition will go through.

Arbitrage operates as both an offensive and a defensive strategy. While you hope it returns excellent profits for you, arbitrage can also function as a “protection” and risk mitigation strategy. Making arbitrage trades can also protect you from a major loss, while giving you the opportunity to enjoy a serious profit in an upside market.

Mark's Tip

To use a real-world example, you probably have done some arbitraging and just not realized it. Here’s a classic example: at Christmas time you go to an electronics store and buy a game for your kids that costs $99. The next day, at Wal-Mart you see the same game for $89. So what do you do? You buy the $89 game at Wal-Mart and return (sell back) the $99 game to the other store for a savings (you could say an “arbitrage profit”) of $10.

In the short-term, investor sentiment can affect market prices to a large degree. There are even companies, like Chartcraft, that publish “investor sentiment indexes” to indicate the level, positive or negative, of investor and market feelings.

As a newer investor, if you can get a sense of the investment community towards your stocks, you will have good information to make better trades. Even if investor sentiment is bearish (predicting a down market), you can adjust your strategy to make profitable trades in the short-term.

Mark's Tip

Technically, insider transactions involve an employee of a company trading his own company’s stock or other securities. However, just because an officer of a company bought or sold his company’s stocks doesn’t mean that he was acting on knowledge that was not available to the investing public. Company employees buy and sell their shares quite frequently as they receive stock options as part of their compensation package, exercise those stock options, and then sell the shares they received from the options.

Obviously, company officers, management, and other employees often, by necessity, have access to internal information that fits a “non-public” definition. However, simply having this information and trading company securities is legal and acceptable. The public, the SEC (Securities and Exchange Commission), and the Attorney General’s office will have no issues with normal trades by “outside insiders.”

The problem (and illegality) with insider transactions arises when corporate employees learn of “material information” (important issues, good or bad) that spurs them to buy or sell their own company’s securities. Should these trades involve executives or officers of the company, they may violate their “fiduciary responsibility” that comes with their powerful positions, which mandates trust, confidence, and honesty.

However, there is a way to profit from the legal trades of insiders. A company’s management is given windows of time each year to make legal purchases or sales of their company’s stock. And these transactions are all public information.

Doesn’t it make sense that company insiders would have the best view as to the future business prospects for its company? That’s the theory behind following the insider transactions of a company’s stock. If an insider makes a big purchase of their company’s stock, it’s usually a very positive sign, while the opposite is equally true.

Many websites offer insider trading information based on the forms that insiders must file with the SEC when they trade. The MSN Money site shows you insider transactions by stock tickers.

Insider transactions for Google (GOOG)

Mark's Tip

As part of my fundamental analysis of a company, I always like to see the insider trading trends. Some people swear by it, but I’m just a little suspicious. Just because an insider or two is selling shares (maybe one is buying a new house and the other is doing some estate planning) doesn’t mean the stock is not a good value—it just means that someone at the company is buying a nice house.

Paying a high price for a rapidly rising security can result in some serious losses if it cannot sustain its impressive growth. Take a look at the graph of Crocs (CROX) below. This is that plastic, colorful shoe company that became very popular a few years back:

The chart above of Crocs, Inc. (CROX), shows us the risk of buying a high growth company too late.

Crocs is a great example of the risks of investing too late in a fast growing company. However, stocks growing at a more moderate, sustainable rate may be smart purchases because they tend to deliver more profit with less risk of major losses like the high flyers (CROX). Take a look at Google (GOOG) below. It is clearly a growth company and has been for years.

The graph of Google (GOOG)shows us how it has taken a few hits, but has a more sustainable growth rate and business.

Growth investing is similar to “value” investing as most people equate the ability to grow with the intrinsic value of a company and its stock. Growth at a reasonable price suggests you should value securities in relation to similar stocks, stocks that have experienced similar growth, but carry higher market prices.

For example, if you were interested in investing in big technology companies, you could use the GARP method to choose the fastest growing technology companies with the most reasonably priced stocks, relative to their profits and expected future rates of growth. Let’s look at
Microsoft (MSFT), Yahoo! (YHOO), Google (GOOG) and Apple (AAPL) using the GARP method.

Looking at the relative PE ratios and PEG ratios above, we see that Microsoft has the smallest valuation (a PE of just 19.7). But it also has the smallest projected growth rate (just 18%), which probably explains why it is a relatively cheap stock compared to its peers.

On the other hand, Yahoo! has a crazy, sky-high PE ratio of 185.6 and a very high projected earnings growth rate of 47%. Google and Apple also have high PE ratios, but nothing like Yahoo’s. Their projected earnings are also better than Microsoft’s: 30% and 50% verses just 18%.

So far, we can see that in this comparison, Google and Apple deliver very good growth without an expensive price tag. That eliminates Microsoft and Yahoo! from consideration, but how do we choose between Google and Apple?

Since Apple has better growth prospects (50% vs. 30% growth) and a cheaper valuation to Google’s (33.5 vs. 38.5), it is our clear winner in this GARP analysis. Not surprisingly, Apple was one of the best stocks to own in 2009 as it returned more than 120% to investors who owned it. And looking at a chart of all 4 stocks we considered above, it may be tempting to assume that everyone used the GARP method to pick stocks in 2009:

In 2009, Apple gained more than 125%, Google 80%, Microsoft 50% and Yahoo! just 30%

Of course, the quality of a GARP analysis is dependent on the projected future earnings for a stock and these can change at any moment. Still, GARP analysis is helpful in choosing between stocks in the same industry because if earnings projections change for one company, they also usually change for every stock in that industry.

Don’t worry if you’re not right on every occasion; no one is. But, making smart decisions based upon solid research and reasonable expectations should return good profits over time.

Instead of spending your days looking at charts and drawing trend lines and support and resistance lines, spend your time studying the companies that are the biggest and most profitable in the World. What is the best energy company in the U.S.? What is the best consumer products company? What is the best bank in the World? What is Warren Buffet investing in?

When you are just getting started and trying to pick stocks, it is easier to follow the experts and ride the ups and downs as they do. As you can imagine, this strategy removes much of the built-in stress that occurs with day tradingThe buying and selling investments (stocks, futures, stock options, commodities, currencies, etc.) within the same trading day, so that all positions are closed before the end of each day. or swing trading Identifying “channels” or “tunnels” of price movements on a stock’s chart and then buying when the price gets to the bottom of the channel and selling when it gets to the top, usually over a few days.

However, the payouts are smaller and steadier and you will have less to brag about at the cocktail parties.

The acknowledged guru of buy-and-hold strategies is world-renowned investor, Warren Buffet. For decades, Mr. Buffet never bought a stock that he didn’t want to hold for at least 5 years, and he has seldom been a seller. Remember that Buffet once said his holding period is “forever.” Many other investing experts question the “intensity” of his strategy, believing that he is too restrictive by holding almost all of his investments. There is little argument that his extreme buy-and-hold strategy has worked amazingly well for him, as he is one of the wealthiest people on our planet.

Warren Buffet’s holding company, Berkshire Hathaway (BRK.A) is the best example of a buy and hold strategy. It has clearly outperformed the S&P 500 index (green line in chart above, ticker symbol SPY) over the last 10 years. As the S&P 500 index lost about 10%, Berkshire Hathaway (BRK.A) gained about 75% over the last decade.

Mark's Tip

In spite of the conventional wisdom that buy and hold is the way to invest, many people are starting to question this strategy. Because times are changing so fast, technology is changing so fast, and consumers’ buying behavior is changing so fast, it appears that business cycles are getting shorter and that a successfully managed investment portfolio needs to react to these market conditions.

OTCBB stocks are offered on the NASD exchange and must file financial statements with the SEC and their stock tickers usually end in an “.OB”. Since there are no listing requirements, the companies are very small in terms of revenues and assets, and the prices are usually very volatile. Volume is usually very light, which therefore creates a large bid/ask spread. The next lowest level of publicly traded stocks is called “Pink Sheets” and is quoted by the National Quotation Bureau. These stock tickers usually end in “.PK”, and their companies are usually even smaller than the OTCBB stocks.

Mark's Tip

Pink Sheet stocks Stocks that are quoted by the National Quotation Bureau, have tickers that end in “.PK”, are smaller than the OTCBB stocks, and that don’t even have to file financial statements with the SEC. used to be printed on pink sheets of paper that were circulated each morning in brokerage offices, hence their colorful name. Sometimes these stocks don’t even have to file financial statements with the SEC—so beware when you get those emails from strangers that promote Pink Sheet stocks!

In the U.S., penny stock designations are not decided by the “market cap” (number of shares outstanding times share price), but by market price. In the U.K, however, penny shares do often refer to small cap stocks (companies with less than £100 Million) along with their low price.

Pump and Dump Schemes

The biggest problem with penny stocks is that because of their low price and light trading volumes, penny stocks can be subject to market manipulation by criminals who conduct “pump and dump” schemes. Here’s how the scam works: a company or individual distributes misleading or outright bogus information about a company that it owns stock in. Typically, these pump and dump schemes will publish a bogus press release announcing a “revolutionary product” to be released by a company or will post a false rumor about a company in a popular Internet stock market forum.

Then, when an unsuspecting public (who believe everything they read) starts to buy a few thousand shares, just in case the story is true, the stock shoots to $1.00, and the original owners who distributed the bogus information start selling their shares into the rally. Eventually the pumping and buying recedes, and then the price falls right back to where it was originally, or even lower. The public who bought the shares is sitting with huge losses while the pump and dump scammers have made a killing.

The Securities and Exchange Commission in the U.S. is on the constant lookout for these scams and they are highly illegal, but they still exist.

Mark's Tip

Penny stocks with compelling stories are tempting to throw money at. After all, wouldn’t YOU like to own 50,000 shares of a 2-cent stock that jumps up to 50 cents when they land that first deal with Microsoft or when they get their drug approved by the FDA? That would turn your $1,000 investment into a quick $25,000 investment! The truth is that a 2-cent stock is priced at 2 cents because it is probably worth close to nothing. But as the saying goes, a sucker is born every minute and those suckers continue to have hope and that drives the stock up. Learn this old Latin phrase: Caveat Emptor = Buyer Beware!

One investor who has literally made millions in busting penny stock “pump and dump” schemes is Timothy Sykes. As a teenager, he turned $10,000 into his first $1,000,000 by spotting and then shorting these pump and dump schemes.

Swing trading can be done with any time period: Intra-Day, Daily, Weekly or Monthly -depending on the trader’s temperament and ability to dedicate time to follow the stock’s price.

Done an intra-day basis, swing trading is like day trading The buying and selling investments (stocks, futures, stock options, commodities, currencies, etc.) within the same trading day, so that all positions are closed before the end of each day. on steroids coupled with a safety net. It considers short-term price cycles caused by daily swings in market prices.

Most swing traders, however, are holding stocks for a few days or up to a week. Their idea is that minute-by-minute or hour-by-hour price movements are too random to predict, but when smoothed out over a few days, a better picture emerges of the trends, support and resistance levels:

Apple’s (AAPL) share price bounced inside predictable “channels” that made weekly swing trading very profitable in late 2007.Two clear advantages of swing trading are that it doesn’t suffer as much as day trading in terms of commissions paid, and it is OK to step away from your computer for a few hours if you need to.

Most swing trading strategies consider the possibility of a price move in a short (two-to-four-day) period. Popular with individual traders, swing trading is seldom used by large, institutional traders since they typically cannot react quickly enough to make this strategy work in their favor. Smaller investors and individuals, however, can enjoy some excellent profits if their swing trading strategy is sound. Yet, you must understand, that there is substantial risk like there is with day trading.

Mark's Tip

I found that the pace is too quick in day trading, and that I couldn’t always place and manage realistic stop loss orders. But with swing trading, since you have a little more time to react and establish a trading plan, you can make better use of limits and stop loss orders to manage your portfolio and reduce risk. Also, with swing trading you can easily manage 5 to 8 simultaneous positions, something you could never do as a day trader.

The buying and selling of investments (stocks, futures, stock options, commodities, currencies, etc.) within the same trading day, so that all positions are closed before the end of each day, is called day trading The buying and selling investments (stocks, futures, stock options, commodities, currencies, etc.) within the same trading day, so that all positions are closed before the end of each day.. Beginning investors should understand that day trading is very difficult to do successfully because you are trading against professional traders that have better access to information, faster computers, and faster trade execution platforms. Sure, you will have a winning day or two, but the majority of beginning investors end up getting crushed.

Day trading became popular during the Dot.com stock market bubble for a variety of reasons. First, the growth of the Internet made more and more data available to the individual investor (this data had previously been available only at brokerage offices). Second, the growth of software and trading strategies on various websites made learning about trading, and especially charting stocks, easier. Third, brokerage firms rushed to encourage active trading as they were forced to lower their commission structures due to competition in the online discount brokerage market (with lower commissions per trade they needed more trades to keep profits up). And finally, in a bull market, just about everyone begins to think that they are an expert stock picker because everything they buy goes up and up!

As it turns out, if those day traders had left their money in their stocks overnight for several months during the boom, most of them would have been better off because they would have paid fewer commissions, paid fewer short-term capital gains taxes, and they would have slept better!

Unlike those who are looking for long-term appreciation and growth of a portfolio, day traders are playing an active game every day the market is open. The securities are subject to short-term spikes – up or down – often based on factors over which investors have no control or even knowledge.

Should you wish to be a day trader, you should become comfortable with making and losing money – real money, not paper profits – on a daily basis. Also, be prepared to pay lots of fees to your stock broker. Even if you use an online discount broker that charges less than $10 per trade, those fees add up and begin to eat into your profits, if you can manage to make any as a day trader.

Level 2 Quotes

One popular strategy of day traders is to look at Level 2 quotes. Whereas Level 1 quotes show you the best bid and ask prices for a stock, Level 2 quotes allow you to see all of the bids and offers and the volumes of each order on the stock. Theoretically, if you see a lot of buy orders and only a few sell orders in the queue, then you would expect the price to hold firm or rise slightly. Or you could see a 10,000 share sell order and only a few 100 share buy orders—indicating a short-term price drop as those 10,000 shares being sold will drive the market down. Trading 500 shares of a stock and catching a 10-cent rise in a few minutes is a quick $50 profit. If you could do that 10 times a day, that’s a $500 per day profit.

A typical display of Level 2 quotes for a stock showing the queue of Bid orders on the left and Ask orders on the right.

Day trading is not for the timid or the uninformed. Market prices can change very quickly and experience wide swings as the result of heavy trading, breaking news, or market whims. Successful day traders are the subject of legend, books, and movies. However, day trading failures are more numerous than successes because of the heightened risks.

Mark's Tip

Here’s a funny and true story from the Wall Street Journal shortly after the NASDAQ bubble burst in 2000. A man goes to get the oil changed in his car. After waiting more than 30 minutes for a service that normally takes less than 15, he walked into the garage to ask the auto mechanic what the problem was. As he got closer, he saw the mechanic staring at a computer screen and he thought the mechanic was using it to test his car. Instead, he saw that the mechanic was looking at charts of stocks and was actually day trading instead of changing his oil! At that point, he knew the stock bubble had gone too far and he sold all his stocks when he got back to the office.

Mark's Tip

By now, you should already know that when you use Stop Loss orders, you will NOT be as susceptible to bubbles as compared to those investors who are NOT using Stop Loss orders.

In his book “Manias, Panics, and Crashes: A History of Financial Crises”, Charles Kindleberger notes that bubbles always implode and are easily recognizable because the bubble represents a “non-sustainable pattern in price changes or cash flow.” In other words, prices for hot investments like real estate, stocks or oil simply go up too much and too quickly.

History is full of price manias and bubbles. Just in the last decade we have seen:

• In March 2000, the Nasdaq composite index hit 5,048.62 and then the bubble popped and the index fell to 1,114.11 in the 2002 bear market.
• In April of 2006, housing prices in the U.S. peaked, and then home prices fell 31.9% to a low in May 2009, according to the S&P/Case-Shiller 20-city index.
• In March of 2008, gold traded at over $1,000 an ounce for the first time ever, but by the end of the year it had given up 25% of its value.
• In July 2008, crude oil prices rose over 70% in just six months to a high of $147.27 and then the bubble popped and oil fell to $33.87 in just five months.
• In the summer of 2008, prices for soybeans and corn hit record levels. In the first six months of the year, corn shot up more than 60 percent and soybeans rose more than 30 percent. By December of 2008, both grains had lost half their value.

There have even been investment manias in Tulips, believe it or not! In the 1630s in Amsterdam, investors bought tulip bulbs vigorously and soon a bubble formed where just one tulip bulb was valued at the price of one year’s labor for an average worker in Holland! Needless to say, this price was not sustainable and the value of tulips did not stay this high for long.

Charts are a great way for spotting investment bubbles. Sharp, quick spikes upwards in prices are the classic telltale sign of an over-bought and bubble-like market. Take a look at the charts of some of the most recent bubbles. Notice how each had a massive rise in prices and then a painful popping, or crash, of the bubble:

The NASDAQ stock index or “dot.com” bubble in early 2000 hit 5,000.
Ten years later in 2010, this index traded around 2,000, 60% below the bubble’s peak.

The Tokyo Stock Market Bubble peaked late in 1989 at 37,500.
21 years later in 2010, this index was still only trading at 10,000, 73% below the 1990 peak.

Another way to know if there is an investing mania is to be aware of what is popular, and what is really just way too popular. Remember, prices are nothing more than a reflection of supply and demand, and if everyone wants something, then its price will skyrocket! But as soon as buyers move on to something else, those prices must plummet! Are the news magazines all writing about an investment? Are they on the covers with splashy headlines and creating a feeding frenzy among the masses? If so, then beware…

Time magazine’s cover in late 1999 made it seem like everyone was getting rich from Internet stocks

Along these same lines, another warning sign is when your friends are recommending investments without any sound rationale. If you are at a party or any other social gathering and your friends/colleagues start recommending their “hot stocks”, then ask your friends why the stock is “hot.” If they can’t talk about a company’s sales, costs, profits, or strategy for at least 60 seconds, then stay away from that stock!

Time magazine’s cover in Summer 2006, at the height of the U.S. residential real estate bubble

Mark's Tip

In December 1999, at a holiday party for my work, I sat next to the husband of a colleague. As was typical of the day, the conversation quickly turned to investing in technology stocks. He said that Qualcomm (QCOM) was a great stock to buy NOW, despite the fact that it had already gained over 1,500% that year! He had no personal knowledge of Qualcomm’s business; its proprietary technology, the potential of the wireless phone market or any other fundamental reason to own the stock. All I could think of at this point was the scene in the movie “CaddyShack” when Rodney Dangerfield is playing golf and he gets a call from his stockbroker and he says, “I told you never to call me on the golf course! What’s that? Everyone is buying? Then sell. Sell. Sell!” I quickly sold my shares in QCOM for a sweet profit.

QCOM’s amazing rise in 1999 followed by a money-losing performance in 2000-2002

Unfortunately, manias or “bubbles” are very common in the history of the markets and one must always be vigilant in looking for the next one that might take your hard-earned investment money. While hot stocks and hot asset classes are the most common forms of investing manias and bubbles, investing strategies and trading techniques are also subject to popularity and fads. The following are currently the most popular methods for finding and investing in stocks…

Glossary

Breakout:

A breakout occurs when a stock’s price moves up quickly above former resistance levels.

MACD:

The “moving average convergence/divergence” shows the difference between a fast (like 30 day) and a slow (like 90 day) moving average line of a stock’s prices.

Moving Average:

The Moving Average is a line on a chart that smooths out the recent price history by calculating the average price over 30 or 60 days (or any number of days).

Resistance:

Resistance in a stock chart forms at an area where the stock’s price seems to not want to move higher. This is due to the presence of sellers at this higher price.

Support:

Support in a stock chart forms at an area where the stock’s price seems to not want to move lower. This is due to the presence of buyers at this lower target price.

Further Reading

• How to Read a Stock Trading Chart
• Fundamental vs. Technical Analysis: Pros & Cons, When and How to Use Each
• Cup with Handle Pattern
• Head and Shoulders Top Pattern
• Double Bottom Pattern
• Bearish Continuation Wedge Pattern
• Bullish Continuation Wedge Pattern
• Pennant Patterns
• Candlestick Charting I: Basic Patterns
• Moving Average Convergence Divergence (MACD)
• Fibonacci Ratios in Finance
• 50 Day Moving Averages
• Relative Strength Index (RSI)
• Support & Resistance aka Supply & Demand
• Trade Opportunities using Bollinger Bands

Use the charting tool on you virtual account to generate a graph of one of the stocks in your portfolio and then:

1. Change the chart to see how the stock looks on a 1 year graph versus a 1 month chart versus a 1 day chart.
2. Change the indicator from line to candlestick
3. Change the Chart Type to a logarithmic chart and notice the difference in the Y axis.
4. Do you see any type of chart pattern that we mentioned in this chapter? Do you see a cup and handle? Do you see a double bottom pattern?
5. Did the stock respond the way you would expect based on the pattern?
6. Get a quote on your stock and note the left hand column of the quote page that indicates the current technical pattern. Can you find that pattern?
7. Look at the charts of various stocks until you see patterns discussed in this chapter.
8. Use the drop down menus to select a new chart style (ie. Candlestick) an upper indicator (ie. SMA or Simple Moving Average) and a lower indicator (ie. MACD).
9. Start to become a master of charts and understand what each type of chart has the opportunity to teach you. This is a long process to learn and you should just start to use charts.

The object of Bollinger Bands is to identify a “relative” definition of high and low prices over a specific period. Along with identifying trends, these charts will help you measure the volatility of a security. As you examine the bandwidth of a stock, you will notice the variations (standard deviations) on both the plus and minus sides.

Mark's Tip

Bollinger Bands are a favorite tool of Swing traders because they produce easy to see tunnels from which to trade as prices reach, or even exceed, the bands.

John Bollinger is known to the public for his many years of market analysis and commentary on television — first on Financial News Network, where he was the Chief Market Analyst — and subsequently on CNBC. John Bollinger is also well known to professional investors. An avid researcher, he has developed a number of widely used investment tools and analytical techniques. His Bollinger Bands and related tools have been integrated into most of the analytical software and charting platforms currently in use.

To keep the analysis simple, you should examine the RSI’s three factors: RS (relative strength), Average Gains, and Average Losses. The formula: 100 – (100/RS + 1), where RS is the Average Gain divided by the Average Loss over the period being studied.

Most analysts use the acronym “RSI” instead of its full name as there are other “relative strength” formula developed by analysts. These “competitors” tend to be more complex and use data from multiple stocks instead of just one as used by the RSI. As a newer investor, the RSI should be more relevant as you try to determine the relative strength or weakness of a security you’re considering putting into or removing from your portfolio.

Mark's Tip

On most virtual accounts, you can draw RSI lines by using the “Lower Indicators” drop-down menu on the chart page.

The most common examples are the simple moving average (SMA) and the exponential moving average (EMA). The SMA is generated by calculating the average price (usually closing price is used) over a number of time periods. An EMA attempts to better identify the built in “time lag,” by creating a weighted average, assigning more weight to the most recent prices to allow for the more current data to factor more prominently in future trends.

Mark's Tip

For reasons that remain a mystery, Fibonacci ratios often display the points at which a market price reverses its current position or trend. These ratios, when expressed as horizontal lines, often represent supportSupport in a stock chart forms at an area where the stock’s price seems to not want to move lower. This is due to the presence of buyers at this lower target price. and resistance Resistance in a stock chart forms at an area where the stock’s price seems to not want to move higher. This is due to the presence of sellers at this higher price. At these ratio points, stocks often reverse their former trends. You will see this pattern often repeated as you examine these charts.

These ratios form the basis for critical points in the market and allow investors to forecast buying or selling opportunities once they identify the ratio sequence. Traders use Fibonacci ratios to predict the next high or low for a market or stock as seen in this Fibonacci fan chart of Google (GOOG) below.

In the chart above, the Fibonacci retracements for Google are shown from its recent low in early October to the most recent high. Using Fibonacci ratios, traders could see where Google might correct to and as you can see, Google followed the 61.8% retracement level almost exactly! This is not a one-time occurance or freak of nature phenomenon. This happens over and over again. And also notice that this 61.8% retracement level acted as a Support level since that time providing traders “in-the-know” exactly how low Google would fall before going up again!

Mark's Tip

Fibonacci ratios are one of the most powerful and easiest trading tools in your investor’s toolbox. It provides excellent guidance for when a trend will end and reverse course. However, like any good trading tool, don’t use it alone to make your trading decisions. Use it to support your fundamental observations and other technical indicators.

Candlestick charts track price movements of a security over some time period. An interesting combination of a line and a bar chart, candlestick displays are easier to understand than some other varieties of chart. The lines represent individual movement while the bars indicate the “range” of price movement. This gives you a combined picture of immediate term market moves and short-term trends. They are similar to OHLC (open, high, low, close) charts with more detail and trend data.

A Bearish Wedge, or Flag, consists of two converging trend lines. The trend lines are slanted upward. Unlike the Triangles where the apex is pointed to the right, the apex of this pattern is slanted upwards at an angle. This is because prices edge steadily higher in a converging pattern i.e. there are higher highs and higher lows. A bearish signal occurs when prices break below the lower trendline.

A Bullish Wedge or Flag consists of two converging trend lines. The trend lines are slanted downward. Unlike the Triangles where the apex is pointed to the right, the apex of this pattern is slanted downwards at an angle. This is because prices edge steadily lower in a converging pattern i.e. there are lower highs and lower lows. A bullish signal occurs when prices break above the upper trendline.

Since the data creating the design is typically slanted against the current trend, a descending flag is considered a “bullish” indicator, while a wedge is viewed as a “bearish” predictor. A typical wedge or flag lasts longer than one month but less than three months. Longer trends will often create designs other than a wedge or a flag.

Take a look at this chart that contained a Bullish Flag formation that preceded a strong rally:

Mark's Tip

Pennants are popular with Day Traders because this chart pattern rarely shows up in longer time frames. If you like to trade shorter term, you should be looking at charts closely for pennants and you may start seeing them in your dreams at night because they are so reliable and common.

Notice the trend line in the chart above for the overall stock market was sloping upward, indicating a Bullish, or rising market.

Also, be sure to watch for changes in a trendline. They might be subtle. However, if you plot the trendline carefully, you’ll see that your line may take a slightly different direction. In the above chart, see how the long-term upward sloping trend-line was broken in 2008? That tells you when the trend is changing, or has already changed.

Mark's Tip

On most virtual accounts you can use the charts to draw your own trendlines by clicking the “Draw Trendlines” box at the bottom and then clicking on the chart to draw trend lines.

A Double Bottom is only complete, however, when prices rise above the high end of the point that formed the second low.

The two lows will be distinct. The pattern is complete when prices rise above the highest high in the formation. The highest high is called the “confirmation point”.

Analysts vary in their specific definitions of a Double Bottom. According to some, after the first bottom is formed, a rally of at least 10% should follow. That increase is measured from high to low. This should be followed by a second bottom. The second bottom returning back to the previous low (plus or minus 3%) should be on lower volume than the first. Other analysts maintain that the rise registered between the two bottoms should be at least 20% and the lows should be spaced at least a month apart.

Look at the chart below that shows a very well defined double bottom and then the ensuing rise:

The duration of the trading range for which the breakout occurred can provide an indication of the strength of the breakout to follow. The longer the duration of the trading range, the more significant the breakout will be.

A classic breakout occurred for Gold (GLD) in autumn 2009. After twice getting halted at about $1,000/oz ($100 for the ETF GLD), gold blasted through this resistance level as can be seen in this 3-year chart:

A Head and Shoulders is considered a bearish signal and that prices will fall after the formation is complete. A head and shoulders top chart has a left “shoulder,” a “head,” and a right “shoulder,” usually with a horizontal bar indicating a “neckline.” A mirror image of the top variety, a bottom head and shoulders chart looks like someone hanging upside down.

On the top side, left shoulders result at the peak of a sustained move with high volume numbers. The market reacts and prices decline, usually on lesser volume. Quickly, market value rallies upward to form the “head” on rather heavy volume. Then, fewer shares are traded, but mostly on the sell side, causing prices to drop. Subsequently, another rally occurs, which forms the right “shoulder” (not has high as the head). Finally, another sell off occurs, typically on lower volume numbers, again, and the “shoulder” is complete.

On the bottom side, the mirror image of buying/selling and increasing/decreasing market prices occurs. Analyzing this chart involves learning of the reasons, valid or not, for this volatile activity.

Take a look at this example of head and shoulders pattern in Gold that suggested a breakout A breakout occurs when a stock’s price moves up quickly above former resistance levels. higher was imminent:

A saucer pattern forms when a security has bottomed out for a while and then starts to move upward. The flattened U-shape resembles a saucer:

The cup always precedes the handle. As the cup develops, the price pattern follows a gradual bowl shape. There should be an obvious bottom to the bowl; a v-shaped turn is not a good indicator.

The depth of the cup indicates the potential for a handle and subsequent breakout A breakout occurs when a stock’s price moves up quickly above former resistance levels. to develop. The cup should be fairly shallow.

The handle tends to be down sloping, and indicates a period of consolidation. Consolidation occurs when the price seems to bounce between an upper and lower price limit. You can track the down sloping angle of the handle by drawing trendlines across the upper and lower price limits. If the price ascends outside of the trendlines, then it has the potential for breakout. If the price ascends beyond the upper, right side of the cup, then the pattern is confirmed, particularly if it is accompanied with a sharp increase in volume.

When to Buy

Understandably, we investors like to buy at the lowest possible price. Ideally, we would buy at the bottom of the cup formation. However, by the time the handle formation begins to develop, investors must gauge their level of risk. There is no surefire way to predict when the lowest point will occur, and there is a possibility that the pattern will fail, and breakout in a downtrend.

Some technical analysts believe that the best time to buy is after the handle begins to ascend. According to Rick Martinelli and Barry Hyman, “buy stocks only as they break out of the cup-with-handle to new highs”. Khun suggests a more aggressive method of buying stocks. He suggests that “experienced traders can buy in increments in anticipation of a breakout, but it’s tricky.”

The handle will often slope downwards initially, however, watch for the price to breakout beyond the price at the right side of the cup. The depth of the cup from the right side is an indicator for the potential price increase. However, many cups fail after rising only 10% to 15%. Be sure to use stop-loss orders to limit losses or to maximize gains.

Understand that it will take some time before you are comfortable reading and interpreting many of these charts. Don’t become discouraged, as many experts will happily tell you that it took them years to develop a high-level ability to read stock charts. But chart reading is just like anything else. Spend 15 minutes a day, start reading what other people are seeing, and you will be surprised how quickly you start to see patterns yourself in stock prices.

Also, as many experts can tell you, reading these charts is an art, not a science. However, becoming a better chart reader will undoubtedly improve your “bottom line” for your investment career.

Let’s lay out the absolute basics of what a stock chart is: A stock chart shows you the history of a stock’s price over time. Price is on the vertical or y-axis of the chart, and time is on the horizontal or x-axis. Thankfully, there are a few variables that you can usually control in the display of the charts:

• Time – You can have stock charts that show minutes, days, weeks, months or even years’ worth of price history.
• Chart Style – You can display the data as a line graph, mountain, graph, OHLC (Open-High-Low-Close), Candlesticks, and more.
• Scaling – The vertical axis can usually be adjusted between arithmetic and logarithmic scales. The arithmetic scale is what you would expect, showing the horizontal lines at even intervals of $5 or $10 dollars ($50 in the case of Google). The logarithmic scale gives you a better visual of the % change in the stock price so that a stock that the distance between a price of $20 and $40 is the same distance as $40 to $80 (both of which are 100% returns).

1 Month Mountain Chart

1 Year Mountain Chart

1 Year Mountain Logarithmic Chart (note how the scaling has changed in the “Y” or vertical axis)

1 Month OHLC Chart

1 Month Candlestick

No one time period is better than another to use stock charts. It all depends on your time horizon. In other words, how long do you intend to hold this stock? Generally, if you are looking for a long term buy you would want to look at a charge displaying at least 1 year. If you are looking for a quick day trade, then by all means you will need to be looking at a minute by minute chart.

No chart style is any better than the other—it also depends on your time horizon. If you are looking for a quick play, then the OHLC charts will show you the trend by your time interval. But again, if you are looking long-term, the line or mountain chart work equally well.

Mark's Tip

I generally start off by looking at a 1 year chart with a line graph just to show me where the current stock price is compared to its 52 week high AND its low, then I shorten the time period to the last 30 days and change the chart type to the OHLC chart and try to determine exactly where I think the stock is headed over the next few days. I always leave my charts on arithmetic scale, unless I am looking at stocks that are really high priced (like GOOG), or stocks that have tripled or more in the time period.

The number and complexity of charts available and their strange-sounding names may overwhelm a new investor. Just relax because no one is expecting you to go from rookie to expert immediately.

As you become more experienced, you will develop many questions to ask yourself as you analyze different charts. At this point in your career, you should consider, at a minimum, these questions as you’re reading and evaluating a chart.

• Are you looking at a stock in an uptrend or a downtrend?
• What are the chart patterns?
• What might follow in the future?
• What do the volume numbers indicate? Is it popular buying or selling?
• Are there gaps or “hiccups” in the current or recent trends?

Read the “legends,” which identify the lines, bars, or other measurement icons. Understand what the chart is displaying and identify the trends and levels shown. For example, in the 1 Day chart above the following numbers are displayed:

Do you know what they mean? Let’s go over them one by one.

Open: This is the price of Google when the market opened at 9:30AM U.S. Eastern Time.
High: This is the highest price of the day.
Low: This is the lowest price of the day.
Close: This is the last daily closing price. If the current day is not over, yesterday’s closing price is shown.
Volume: The total number of shares that have traded that day.

Once you understand the information a stock chart has to offer, you can start to analyze it and see trends of the stocks you’re examining. This is important since price trends are often the reasons that stocks go up or down.

What follows are explanations of the most popular chart patterns and the ones that seem to have the most consensus as to their validity. You will start to recognize these terms as you will hear many TV and newsletter experts refer to these patterns. And yes, even the “big money” on Wall Street is looking for these patterns too!