In this guide, we will walk you through all the steps to setting up your class or challenge. There is a video for each main part, Class Creation, Creating Assignments and Registering your students. Below each video are screenshots of PersonalFinanceLab along with more detailed explanations.
Table of Contents
Class Creation Tutorial
Create New Class
To create your class, login with your teacher/admin account. From the main menu, hover over the Administrator dropdown menu. Then, select Create Session and you’ll be brought to the page you see below. If it’s your first time logging in, and you’ve never set-up a challenge, you will be prompted to set-up a class right away.

Challenge Details

- Challenge Name: This is the name of your class, this is what your students and you will see as your class name. e.g. Fall 2020 – Block 1 or Economics Homeroom or Stock Market Enthusiasts.
- Description: This is a longer area to describe your class; which is useful when you have multiple classes with similar names. Use this to distinguish the right one for your students.
- Start/End Dates: These are the dates that your students can register into your class and play the games. Outside of these dates, no new students can join or play the Budget Game or Stock Game.
- Include Budget Game/Stock Game: By default, it will be set to “include” both games, and you will see the toggle button is blue. Create a class without one or the other by switching them off.
- Choose Your Set-Up: If you want to keep the default settings, keep the Express option turned on. To customize your game settings, choose Custom.
If you choose the Custom option, you’ll see additional class parameters appear below.

- Your Contest is (Public/Private): If you make your contest private, your students will need to enter a password to be able to register. Public contest means that students will click on the unique registration link only.
- Registration Start/End Dates: These are the dates that your students can register into your class. Outside of these dates, no new students can join (we can change this later if needed). You can have different registration dates from the Stock Game/Budget Game dates.
- Time Zone: The time zone you select will not impact when students are able to access the games and lessons.
- Enable Forum: You can turn this on/off at any time. While turned on, students can post messages and answer them while logged onto the platform.
- Display Badges: Students will earn badges from all actions they perform in the games.
- Display Certifications: Upon completing our core curriculum, (if selected from the assignments creation section) your students can earn a certificate in Investing101 – Beginner’s Investing or a Financial Literacy Certification.
- Pre/Post Test Required: Students will be prompted to answer basic financial literacy questions before being able to play the games, as well as at the end of your class, to gauge how much they’ve learned about core concepts while using PersonalFinanceLab.
Budget Game
If you’ve enabled the Budget Game, you will have the choice to use the recommended settings or customize to match your local standard of living. You can choose to include the Apartment feature, this allows students to see where they live, and purchase additional items to match their living preferences.

To customize the Budget Game, click Customize Settings, or else click Continue with Recommended Settings to continue. Please jump to the next section if you only purchased the Stock Game.
- Budget Game Start/End Dates: This is the timeframe when students are able to play the game.
- Total Months the Game is Played: Each month takes roughly 20 minutes to complete. You can have as few or as many months as you like.
- Participants Start the Game as: Do you want your students starting as college students with part-time jobs or starting as full-time workers? You can also decide to have them start as students and graduate after a set amount of months. You also choose when this transition occurs. From that point onward they will graduate and become full-time professionals with larger bills to pay and earning a higher salary.
- Speed Limit: Limit how many months students can complete per week in real-life. So, if you put 2 here, students can complete two months of the game during the week. The following week they can complete another two months…

Starting Cash and Income
- Starting Account Balances: Choose how much money students start with in their checking and savings accounts. TIP – One of the goals is for students to learn how to save and build an Emergency Savings Fund, so we recommend you have $0.00 in their savings account.
- Hourly Wage ($/hr): Choose the hourly rate for the part-time mode, and the rate for the full-time mode. TIP: Students will earn a higher hourly wage when they study or do more personal development on the weekends.
- Income Tax %: Adjust to reflect the income tax of your province or state.

Recurring Monthly Bills and Expenses

- Recurring Monthly Bills and Expenses: Choose how much students will pay for each of their monthly expenses in both game modes.
- Student Loan/Health Insurance: If you don’t want these expenses to be included, change the amount to $0.00.
TIP: Do a practice round where students do research on the average expenses in your area, (cell phone plans, gas expenses etc.) and then update the bills to reflect their findings on local prices. In the next round of the game, they will see the impact of their research on their experience in the game. You could turn this into an activity to see the different standards of living in different areas of the country!
Life Event Emphasis
If you don’t check any of the boxes, the Budget Game will randomly distribute pop-up choice cards from each of these categories. You can update the life events at any time to reinforce topics or lessons covered in class.

How the Game looks for Students
If you’ve made any changes to the default settings this area will show you whether you’ve made the game too difficult to win. Whenever you’ve finished adjusting the settings, click Next to continue.

Stock Game
If you want to keep the Stock Game enabled in your class, keep the button on, (blue). If not, toggle it off and continue to the next section by clicking Next in the bottom right corner of your screen.
Your Trading Start/End Dates can be different from your Budget Game dates. So, if you want your students to have access to one game at a time, choose which game they start with by adjusting the dates.

To customize the Stock Game, click Customize Settings, or else click Continue with Recommended Settings to continue. You’ll see a list of the trading settings that your class will include below the trading dates. You can edit these at any time from the Edit Session Settings Page.
Portfolio Settings
- Portfolio Currency: This is the currency your students will be trading in. This cannot be changed later.
- Weekly Deposits: Students receive “new money” in their accounts at the start of each week. You can turn this on or off at any time. TIP: These deposits can recreate what real investors do each month as they put money aside to invest in their portfolios to save up for retirement or some other large purchase.
- Initial Cash Balance: This is your student’s starting cash, in the currency you chose above.
- Minimum Stock Price for Buying: Some teachers don’t want their students playing with penny stocks, this lets you put a price floor on what the students can buy.
- Minimum Price For Shorting: Same as above, but applies to short selling.
- Interest Earned on Cash %: The default setting is 3%, which will mean that students will earn 3% by doing nothing with their initial cash. TIP: To encourage your students to invest, you can decrease this to 1%, or even use negative integers!
- Interest Charged on Loan %: If you have margin trading enabled, this is the interest rate that will apply once they start using their loan.

- Allow Buying on Margin: This will allow students to borrow money based on their asset value. If students borrow money they will be charged interest.
- Allow Short Selling/Day Trading: This will allow your students to short sell or day trade respectively. If day trading is disabled, students will not be able to buy and sell the same stock on the same day.
- Allowed Trades per Account: Choose one of the options between 10 and 1000. This includes both buy and sell orders.
- Limit Number of Trades per Day: By default, students can place as many trades as they like per day. Specify how many trades students can make by selecting Yes.
- Make All Portfolios Public: By default, students are not able to see each others’ portfolios. Select Yes if you want students to be able to view each others’ holdings.
- Require Trade Notes: By default, students will need to justify their investing decisions by completing the trade notes when they place an order to buy/sell. TIP: Trade notes can be exported along with all of their transactions to review how their strategies changed over time.
- Your Admin Account to Appear in Rankings: You can participate too! And students love to compete against their teacher. Turning this off will remove you from the rankings.
- Display Sharpe Ratio Rankings: This is for advanced tournaments, it will allow you to rank your students by risk-adjusted returns.
- Display Alpha Rankings: This is similar to the ranking above, but it can be more accurate in tournaments that trade only US stocks (but less accurate with international stocks).
- Display Treynor Rankings: This performance metric measures the portfolio as a whole, not the performance of individual holdings.

Trading Settings
Choose the security types and exchanges your students are able to trade by selecting Customize Settings. By toggling on the Show Advanced Rules button, you can set position limits and diversification per asset class. If you want to quickly include all asset classes choose Select All.
- Position Limit: How much a student can invest in one company or ticker symbol based on the current portfolio value. For example, with $100,000 as the initial cash, a 20% position limit will mean students can invest $20,000 in any company/equity/mutual fund etc.
- Diversification: How much a student can invest in one asset class. So if you set this to 50% for equities/stocks, your students will have to either keep the balance of their portfolio in cash, or invest in other security types. TIP: If you have margin trading enabled, you’ll want more than 100% enabled or else they will not be able to use their loan.
To continue with the recommended settings that are listed at the top of your screen, click Continue with Recommended Settings.

Security Types
You can choose between equities, ETFs, cryptocurrencies, options, mutual funds, bonds, futures, future options, forex and cash spots. You can also set different commission rates, and the way commissions are charged (per trade, per share, or as a percentage of the total order).
Exchanges
Add an X to each country you want students to have access to. US exchanges include United States, AMEX, NASDAQGS and NYSE. The exchanges only impact your equities/stock trading. We currently only support international securities for equities, spots (for currency trading), and futures (mutual funds, bonds, and options are US-only).
To quickly include all exchanges in your class, click Select All.

Customize Exchanges
If you turn this on, you’ll be able to either select “White Listed Stocks” or “Black Listed Stocks”. You can’t have both, so read on to see if either of these situations apply to you. You add custom exchanges at any time.

- White Listed Stocks: Use this setting if you want to run a challenge where students are only able to trade a specific list of stocks, (e.g. consumer staples, S&P 500 companies or companies headquartered in your state/area). Enter the ticker symbol of each company that you want included, separated by a comma, and specify the exchange. The name you provide is what will appear for students on the trading page.
- Black Listed Stocks: If there are companies that you don’t want your students to trade, list their ticker symbols in the available text box separated by commas.
Creating Assignments Tutorial
The final step in setting up your class is creating your first assignment. If you need more time to plan your lessons, you can click Skip this Step, and you’ll be brought to the class creation confirmation page. Click Copy an Older Assignment button to reuse a previous selection of lessons from another class. Please note, you will need to set the assignment name and dates even when using lessons from an old assignment.

To create your first assignment here are a few things to note.
- Assignment Name: You can organize your assignments by subject, by week or any other method that suits your class. Whatever name you choose is what your students will see when they login.
- Start/End Dates: You can select an exact time when your assignment is due, (e.g. 5PM) or when students are able to start. TIP: If your assignment starts in the future, students will not be able to see them until that date arrives.
- Reward: Add a cash reward into your students Budget Game checking account, or their Stock Game buying power, after they complete all the lessons or tasks in an assignment. Choose which game and how much cash to be distributed.
Integrate the Budget Game with the Stock Game
If you want to integrate the Budget Game into the Stock Game, you can create an assignment that distributes an amount of money into the Stock Game after students compete X number of months in the Budget Game. To do this, select under Budget Game Actions the task Budget Game – Complete a full month and enter the number of months.

Navigating The Learning Library
With over 300 lessons, we’ve added a few shortcuts to make it easier to move between sections.
Each section header has a +/- at the end that allows you to collapse or expand all the included lessons. Quickly include all the lessons in a section by clicking Require All, or deselect them by clicking None. Allow students to retake the pop quizzes at the end of lessons by checking the boxes in the column on the right of the lesson names. Click All, under Allow Retries to allow students to retake all pop quizzes in a section.

If you don’t know what to pick for your assignments, and having a hard time getting started, please check out our Lesson Plans. Scroll through all the different topics like Budgets and Spending Plans, Economics Lesson Plans, Math Lesson Plans etc.
Student Registration Tutorial
Congratulations! You just set-up your class, you should see the Class Creation Confirmation page featured below on your screen. To get your students registered, you have two options.

Option 1 – Students Register Themselves
Use this option if you want your students to choose their own usernames and passwords, and enter their email address for password resets. You can share your registration link directly to your Google Classroom by clicking Share to Google Classroom.
You can access your registration link at any time by going to the Summary Report page. This page is available under the Reports menu, click Summary Report.

Option 2 – Generate Student Accounts
If you have younger students in your class, or you don’t want your students providing any personal information, you can generate accounts for everyone in your class. To do this, go to Registration File/Password Reset under the Administration dropdown menu.
Next, follow the steps shown below. Put in the prefix that all accounts will start with, and our system will randomly generate usernames and passwords. Enter the total amount of student accounts you need, and click Add.

Within a few seconds a list will appear with your student accounts. This list will also be sent to your teacher/admin email address.

TIP: We recommend you copy the usernames/passwords into a spreadsheet as soon as you receive them. Then, add the student names associated with each account before distributing them to your class. This will allow your students to remain completely anonymous, yet will make grading and reviewing reports a lot easier in the future!
Returning Students
If a student has already used the platform in a previous class, have them log in to their existing account first. Then, ask them to click your new registration link. This will add the new class to their existing account. If your class is private, make sure to provide the password so they’re able to join your new class.
A student is able to toggle between classes from the Student Dashboard. They will need to select the class first from the dropdown menu to be able to access the lessons and games. Their progress is saved as they go!

























The main difference between managerial accounting and financial accounting is not that financial only focus on financials and numbers. Both of these rely heavily on numbers and interpreting them. The biggest difference is drawn from managerial accounting focusing also on operational reports throughout the company, and also not being held to certain compliance laws that financial accountants must obey. To be able to understand the more specific differences, we should start with a definition of both.
A fixed cost is an initial cost taken on by the company. It is a one time charge that is not contingent on the amount of something manufactured. On the other hand, a variable cost is something that is charged per unit manufactured. This process is important in this situation, because if a company can forecast how much they will need something, then they can choose one or the other. If the amount that they are outsourcing is lower when the calculation is completed than the initial fixed cost of setting up the facilities, then it would be better to outsource. However, should they be better off to produce in house should they be making a larger amount of products. This will make much more sense once the numbers are introduced.
Cost allocation is the process of assigning cost to different cost objects. A cost object can be anything from square footage to a headcount in an office. Essentially, you can value something and add your cost to something in order to find a fair way of spreading it out.
Market segmentation is the process of dividing a market of potential customers into groups (segments) based on different characteristics. Because of the different strategies that are used for different consumer groups, it is easier for marketers to personalize campaigns, and engage new customers. This is how target marketing matches marketing efforts to the needs of a specific market segment. By putting the target market into segmented groups, marketers can be more efficient with their time and potentially save money on campaigns. This is a more cost effective way for the company to market their business.
Demographic Segmentation is the most important criterion for measuring a target market. Marketers usually have good ideas about how big different demographic segments are based on measurable statistics, which can easily be retrieved from the census bureau online. Once they know the size of each demographic, they can use polling data to find the specific tastes and preferences of each group. Groups are usually defined by:
Psychographic Segmentation divides the target based on socio-economic class, personality, and lifestyle preferences. There is a scale that is used and it ranges from the highly educated being at the top, all the way down to the uneducated and unskilled at the bottom. Marketers use this type of segmentation to figure out consumers based on their education, economic status, social status and working class. some categories include:
These tools above are used in market segmentation and there are different ways that all three of these tools are put together in order to find the perfect market to advertise their product. For instance, a business that sells high tech baby supplies will need to identify a target market. The business will look at the demographics and take a poll on anyone within the millennial age that are more likely to have children and what they prefer as their supplies. Next, they will look at the geographic and psychographic segment and narrow the market to those who have upper management jobs who can afford the high tech baby supplies and who live in maybe an urban region where technology is used in people’s lives every day. Narrowing the target market saves time and money by focusing only on the potential customers who would be most interested – sending advertisements for high-tech baby supplies to retired males is likely just wasting money.
Brokers help individuals trade securities, the security type will change depending on the broker, but they usually fall into these categories:
“Brokers” are people who bring two interested people together to make a trade, they are the “middle man” of the transaction. “Dealers,” on the other hand, are usually directly involved in the transaction. Dealers would be like a storefront, they buy goods from their own suppliers, then sell them to the final consumer.
The buy or sell process within a brokerage account is called Trade Execution. Trade execution is an investor confirming the desire to buy or sell an investment or security. Once the investor signals their intention to place a trade, it starts the Trade Capture process.
All securities and investments have a cost. The cost may come in the following forms:
“Ford Motor Co. engages in the manufacture, distribution, and sale of automobiles. It operates through the following segments: Automotive, Financial Services, Ford Smart Mobility, and Central Treasury Operations. The Automotive segment includes the sale of Ford and Lincoln brand vehicles, service parts, and accessories worldwide, together with the associated costs to develop, manufacture, distribute, and service the vehicles, parts, and accessories. The Financial Services segment includes its vehicle-related financing and leasing activities at Ford Motor Credit Company LLC . The Central Treasury Operations segment engages in decision making for investments, risk management activities, and providing financing for the Automotive segment. The Ford Smart Mobility segment designs, builds, grows, and invests in emerging mobility services. The company was founded by Henry Ford on June 16, 1903 and is headquartered in Dearborn, MI.”
A company’s culture involves different aspects of their organizational beliefs, image, and structure. This includes the company’s mission statement, how they handle public relations, and how they handle their employees. If a company has a good public and private standing, then their culture would be considered a strength. However, if they have a bad public image, such as Comcast, or internal employee discontent, like Google, you could deem their culture to be a weakness that needs be improved.
Matrixed management is a bit more difficult. This management structure attempts to combine the strengths of both horizontal and vertical management. Many larger companies are trying to move into a matrixed structure, but the details are still being tweaked. This type of structure is not as old and well researched as the others, so companies are still trying to see what the benefits and disadvantages are. It is also much harder to integrate, because it requires a thorough understanding from both executives and those who report to them.
Threats in your SWOT analysis will consist of problems that could arise for your company due to either internal or external threats. Employee discontent, expiration of a patent, or legal issues would all be considered internal threats that could potentially harm future business operations. External threats, which can consist of competitor innovation, government regulation, or an economic recession could also pose a serious threat to business operations. When analyzing for threats to a company, the primary concern is whether something will negatively impact business operations. If something positively impacts business operations, it would be considered an opportunity.
According to documents filed in the US District Court of Massachusetts by the Securities and Exchange Commission, Fields and Latorella created a number of fictitious companies including one called Omni Data Services (ODS) which the two executives falsely charged for services from LocatePlus which it did not actually provide but which Omni Data paid for using funds routed from LocatePlus to ODS through the other fake entities which the executives created in order to hide their illegal activities.
Naturally, laws exist to protect stockholders from this sort of fraud. Both Fields and Latorella plead guilty to violations of the Securities Act of 1933 and the Securities Exchange Act of 1934, receiving both prison time and orders to pay restitution in an amount exceeding $4.9 million. The third conspirator, O’Riordian plead guilty to separate securities fraud charges.
Because criminals fail to consider or don’t care how their actions affect other people, citizens, even though governments have created laws in the hopes of limiting fraud and law enforcement agencies to punish those who do.
Once the information in any case becomes clear, the next step is to identify any violations of laws or regulations.
The truth of the matter is that a successful marketing strategy is deeply rooted in a firm’s ability to build positive relationships with consumers by consistently providing a high-quality product, exemplary service, and an outstanding customer experience. This ability is often referred to in the business world as the firms’ value proposition. In other words, what unique offerings does the company propose to the consumer to entice them to want to buy their products or services over the competition’s?
The function of marketing at its core is to make a business’ product or service more relevant and desirable, as well as ultimately transform that product or service from a desire to a necessity for the targeted market. The end customer can vary widely in identity, goals, and desires.
For most people, the corporate bond market is often not as well known as the stock market, but it plays an equally important role in the finance world. Say a company like McDonald’s needs $1 million to open 10 new restaurants, but does not have enough cash to pay for it. Or, perhaps they do have enough cash available, but they prefer to save it or invest it in other areas of the business, rather than burning through all of it for this new restaurant expansion. In this scenario, the likely solution would be to issue debt. With the help of a major bank, like Goldman Sachs or Morgan Stanley, McDonald’s would issue (sell) $1 million worth of debt (bonds). The bonds are put into the financial market for investors around the world to buy. Each time a company sells bonds, there is a fixed maturity and interest rate pinned to the bonds. The maturity, which can range anywhere from a few months to 30 plus years, is the date when McDonald’s has to pay the investors back the full amount they borrowed.
Regular, guaranteed, and (usually) higher dividend payments, plus you get paid back first if the company goes bankrupt – who wouldn’t buy preferred stock over common stock? Preferred stock is not as prevalent as common stock, making it much harder to actually get these shares. If you look at the thirty largest U.S. companies based on their total stock value, only four have preferred stock outstanding. They are Wells Fargo (
Selling additional shares of stock can come at a cost to the current stockholders because it reduces their proportional ownership in the business. This is called dilution. Putting it into context, consider the example of the startup technology company selling additional stock. If there were 10 original investors who collectively purchased 10% of business – for simplicity, assume they each got 1 share. Next, let’s assume that the additional 10% sold from the new issuance were bought by 10 different investors who also each receive 1 share. Originally, each investor owned 1 share out of the 10 shares total. Now, after the additional issuance, that same investor owns 1 share out of 20 total. This dilutes the shareholders proportional ownership in the company. This can cause the Earnings Per Share (EPS) and value of the stock to decrease.
Advertisements are a great way to spread knowledge about a product or service, but sometimes the messages in advertisements are questionable. Vintage advertisements from the 1950s and 1960s, for example, were created in an era with far less oversight. Today, many of these ads are seen as more offensive and unethical than persuasive. If you look at an ad for Camels cigarettes from the 1950s, you’ll see a doctor smiling while holding a cigarette, with the caption, “More doctors smoke Camels than any other cigarette”. This ad is hypocritical since doctors spend their careers advocating for healthy lifestyles. It also sends a message to society that if doctors are smoking then it must not be bad.
Culture has a big influence on ethical principles since it refers to a set of values and attitudes that are shared among a group of people. However, not all cultures are the same which makes ethics vary among countries. Ethical standards should be relevant to international markets and should be equal in all markets, meaning that ethical practices carried out in the home country should be carried out internationally as well. Avon (
Moral idealism is a moral philosophy that no matter what the outcome, individual rights must always be protected. This philosophy can be found in the ethical practice of informing consumers of safety hazards in a product or service, or recalling a defective product no matter the cost, so long as consumers are protected.

Some characteristics of the working class that could affect their buying decisions include limited post-secondary education, some occupy unskilled work positions, and may travel long distances to get to their work places. For example, a restaurant dishwasher (who is part of the working class) would typically purchase his groceries in places where those in the upper class would not necessarily shop in.
While businesses such as manufacturing plants purchase goods and services to turn them into consumer goods that are then consumed by the end-user, there are also groups in the marketplace whose goal is not to make profits. These include government institutions and non-profit organizations. For example, the government branch responsible for building and maintaining interstate roads buy asphalt and gravel from businesses to use for highways. These highways are not built for profits per se, but mainly to facilitate travel.
“Psychographics” is the study of consumer lifestyles. While demographic studies see individuals as parts of specific groups, psychographics aims to create a more wholesome profile of the consumer as part of a small group within the target market. For example, a psychographic analysis of an individual born after 1998 would show her preference of watching documentaries on Netflix rather than watch a documentary on cable channel. The same analysis done on a male university student would show his preference to hailing from a ride-sharing app rather than taking a cab.
Dividend Amount
As a shareholder, in addition to receiving dividends, you can vote on certain corporate restructuring plans that the board of directors proposes to the shareholders. Corporate Restructuring means making the business leaner through possibly merging departments, eliminating debt, or possibly merging or being acquired by another company. A recent example now is Valeant Pharmaceuticals (
During the acquisition, the two main payments are similar to dividends: they can come in the form of cash (direct cash payment to each shareholder for their shares) or stock (shareholders of the acquired company are given shares of the new company). Generally speaking, the company acquiring the target overbids the current stock price. PPG’s bids for Akzo Nobel will be used below as an example.







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At one point, a company’s plans become so big that it needs public financing to support future development, and so they sell stock to raise the cash needed to grow. This point is when a private entity becomes public. A public corporation is financed by the ‘public’ which means millions of investors, and which means huge capital. The most significant step in creating the corporation is its registration as a legal entity. A state issues articles of incorporation to the firm that legally recognizes the status of the corporation as an independent entity. The certificate of incorporation identifies the name, address, and the field of operation of a new corporation and describes the stocks to be issued.
Issuance by subscription is the case of selling shares on ‘loan’, where investors do not have to pay the full amount at once. However, paying a part of the amount gives the investor a subscription status, which means he/she will be assigned with the particular amount of shares. This investor cannot enjoy the rights, and the shares are not officially counted and recorded as issued until the full amount is paid.
Preferred: 13,000,000/24,500,000 * 23,000,000=12,204,081.6
Preferred stock gives its shareholders the ‘preferred’ status among other shareholders. Therefore, the price per preferred share is usually higher than for a common share. However, the dividends that are paid to preferred shareholders are fixed and do not evolve with the company growth and development. This limits preferred shareholders from gaining from the company’s price growth. For this reason, it is very common for preferred shares to be convertible.
Dividends are the payment the investors gain in return for their investment. Dividends can be paid monthly, quarterly, or semi-annually depending on the company’s dividend payout policy. Companies are not liable to pay out the dividends until they declare it. This means in bad years, many companies simply do not declare dividends, instead building up cash reserves. If they can, companies usually have an incentive to pay dividends, since it is a good sign of the company’s financial position that helps to raise the share price overall. This means , for most companies, dividends are paid on a regular basis. When the company declares the dividends, they become a liability for the company, and are located under dividends payable account.








The balance sheet shows a company’s assets, liabilities, and equity. Aptly named, a balance sheet must balance where the value of the assets is equal to the value of the liabilities plus equity. Just by glancing at a company’s balance sheet you could gain a firm understanding of how solvent they are. You would be able to see how much cash is available and how close to maturity their debts are. This would allow you to see if a company can meet its short-term obligations. However, being solvent requires a company to meet both their short and long-term debts, which you wouldn’t be able to accurately forecast using the balance sheet alone. Therefore, just looking at the balance sheet wouldn’t tell you enough.
When considering a company’s long-term solvency using their income statements it’s important to take note of a few key numbers. If you’re trying to gauge whether a company will meet their long-term debt obligations, you’ll need to look at their income from business operations. This includes the company’s Total Revenue, Marginal Revenue, Output, and Profit.
The other major thing to worry about when looking at a company’s financial statements is whether they are being truthful. Now this does seem kind of nefarious, but these things do happen. In 2001, it was discovered that the energy company, Enron was using various illegal and unethical financial accounting methods to move around their debts and cash flows to make the company seem profitable. Essentially, they were transferring their debts to subsidiaries and claiming that they were provided cash; they were selling their debts to themselves with cash that they provided. No money or debt ever moved in or out of Enron, it just appeared that way in their financial reports.
Business is surrounded by risks – if they are not properly managed, the business will shut down.
Having already experienced the loss, the business must defend against the spread and growth of the loss. This seen in a global business where factories, warehouses, and other infrastructures are located in many different places in different parts of the world. If a factory in Lima, Peru explodes and all the inventory and supplies are destroyed, there is still a factory in nearby Rio De Janeiro, Brazil to fulfill customer orders. Another example, by compensating workers for work-related injuries with wages that could have been earned, plus extra to cover expenses of the injury, adequate time to recover, and anything else the employee may require, which also involves changing work conditions, the company will reduce further losses from fines and penalties carried out by government, health, and safety agencies by doing right by those who are harmed and getting things right with the law. This is a case where spending extra money up front reduces the probability of a bigger loss down the line.
When a business commits a crime, the consequence can range from hefty fines to imprisonment (if specific individuals are definitively linked to the crime). For example, this happens when many people get sick or die when using a company’s product or service and management knowingly signed-off on the inclusion of life-threatening materials. More commonly this is accounting fraud, where the management of a business knowingly manipulates their financial statements.








Cash budgeting allows an organization to set a goal and move toward that goal. This is important because each organization has a finite amount of resources and these resources need to be used effectively. Management uses cash budgeting to manage the cash flows of an organization. For example, employees must be paid every two weeks. The cash budget allows management to forecast whether or not they will have enough cash to pay their employees. If there are shortfalls of cash, the budget may be adjusted to correct problems before payments are due.
Leading is about taking the lead: initiating, inspiring, and motivating workers. It is about fostering passion to continue to work and exceed expectations, improve standards for product quality and manufacturing, set industry standards for quality and production, and generally being a great example for others to follow. When managers lead workers, they are helping them realize that managers objectives and goals coincide with their personal ambitions, in addition to the company’s overall mission, vision, and goals.
This is also known as Democratic leadership, because everyone gets heard and everyone is included in the decision-making process. This type of leader knows that they cannot move mountains by themselves, so they collaborate with those around them and establish long-lasting, meaningful relationships. They understand the importance of networking in achieving objectives and goals. People working under this leadership style tend to feel more satisfied with their work and feel more valued for their contributions. Situations where creativity and innovation are integral work best with this leadership style, such as in software and hardware development companies, product engineering, and so on.
Transformational leaders are also known as change leadership because this leadership style tries to effect changes (making a difference) as the purpose of management. This type of leader sees everything and everyone as something that can be improved and revolutionized. Transformational leaders represent the best in human and business standards in that they seek to improve employee morale by seeing value in them, make the workplace better by spreading positivity, exemplify high moral standards, emphasize ethical considerations, use logic and reasoning to win people over, and providing workers with options and opportunities.
The manager will take the lead in this phase by doing research on what company problems need to be fixed or addressed in some way, and directing those qualified to obtain needed information. Next, they will gather everyone involved to introduce a structure to the plan to make it more achievable to gain perspective on what direction the manager and company should go with this. After considering everyone’s input and suggestions, the manager has a better idea of what needs to be done to solve the problem and contain any issues that may arise.



In an income statement, Operating Cash Flow (OCF) is similar to Earnings Before Interest and Taxes (EBIT). Both show how much cash a business can generate from normal operations. It excludes other major items in an income statement that impact net income (interest and taxes). These items are excluded because they are not operational expenses.




The process begins with a company discussing the pitch for an IPO with bankers. The company selects book runners and co-managers who will be responsible in selling the newly issued stocks for the primary bank. The company must file the registration forms and discuss the timing of the IPO. The bankers then conduct due diligence, a process by which they speak to customers, do research and analysis on the industry and trends, figure out the legal situation, and sift through the financial statements and make sure there are no irregularities. The S-1 form is filed after the due diligence, which releases the historical financial statements, key data, and other information investors would like to see before making a purchase decision.
Finally, stock price fluctuations deal with the concept of risk. There are two types of risk, systematic and unsystematic. Systematic risk is an event that can affect the stock market as a whole. Unsystematic risk is specific to the company or industry. Beta is the measure of the volatility a stock has in comparison to the market as a whole. A beta greater than 1 represents a stock that will move higher than the market in periods of growth but decrease more in periods of decline.
In the old west, a brand served as a symbol which quickly communicated a message of who owned that brand. Today, a brand performs the same function and much more. A company’s brand communicates the company’s image or how the business wants to present itself to and be perceived by the public.
Another ethical and legal issue in planning business advertising is copyright infringement. This occurs when a business purposefully or inadvertently uses legally protected images, trademarks, or other material in advertising without the permission or remuneration of the protected material. Using a photograph taken from the internet for an ad may represent the image you want, but the photographer who took the shot and owns its copyright will probably sue you.
Broadcast advertising includes, AM and FM radio as well as broadcast and cable television. Each of these media methods appeal to varying audiences and therefore their use must be part of a comprehensive business advertising plan. For example, AM radio stations hold a different demographic of listeners than FM radio stations. Cable news networks possess different audiences than cable movie channels, and broadcast stations seek a variety of viewers.
One more modern method of measuring print advertising response is the Quick Response or QR code. Businesses use these computer-generated digital images for various purposes, but they prove highly effective for measuring advertising response for print media. Most product packaging (a form of print media) possess a QR code which customers can scan on their smartphones. Most QR codes contain the company’s URL web address giving customers access to special offers or content, but they also provide nearly instant feedback to companies who planned ahead and insisted on placing a QR code on labeling or advertising.






From this point, we can interpret the value of a stock use this ratio to determine if it is a high growth or flawed stock. First we take a look at Nordstrom and how to interpret its P/E ratio. Their current P/E ratio is 23.61. Next we look at Macy’s, with a P/E ratio of 11.81. High P/E ratios correlated with higher growth stock due to investors finding more value in a companies share price. If this holds true, Nordstrom is seen as a better buy than Macy’s because investors expect more growth in the future.
This specific financial ratio has been very useful over the past year with regards to the slump in retail stores due to online shopping. Nordstrom has a P/S ratio of 0.530 and Macy’s has a P/S ratio of 0.280. This is a great tool for valuing an asset in comparison to another in terms of sales. This ratio shows that Nordstrom’s current market cap is much lower than it could be in terms of their revenue compared to Macy’s – per dollar value of the company, Macy’s is making more sales.
To use this model, start by taking the risk-free rate of return, then adding in how you think many different variables will impact the price. Each “b” in the formula is another factor you think will have an impact, and you can have as many factors as you want. You could base the formula off of the inflation rate, exchange rates, production rates, etc. The possibilities are endless.





When investing, an investor deposits money within an account with their broker. There is a choice of two types of accounts in which to deposit the money: a cash account or a margin account.
Market timing is an investment strategy where the investor buys or shorts stocks and financial instruments based on their expectations of what might happen in the market. This is the “Buy low, sell high” idea – trying to buy stocks just before the prices go up, and selling them at the peak.
A portfolio has an international investment strategy if it has investments in foreign markets. An international investment strategy offers the investor the opportunity to lower the risk of their portfolio and to take advantage of possible investment opportunities in foreign markets. It reduces risk through diversifying. Diversifying is where the investor invests in more than one market to reduce the risk to any specific market. Instead of being fully invested in domestic markets, the domestic market holds a smaller percentage of investments with investments in foreign markets making up the rest of the portfolio. If the investor was to only focus on American markets and if the markets took a dive, it would be very difficult to protect the portfolio from taking a hit. Therefore, if they had investments in many markets internationally, the investments in other markets would be safe. The investor’s portfolio of investments would not be as exposed.
Upper managements such as the chief executive officers (CEO), the chief financial officer (CFO), the chief operating officer (COO), the chief technology officer (CTO), the chief marketing officer (CMO), the directors, the presidents, the senior vice presidents, the vice presidents, the sales managers, and many others are charged with being the role models, supporters, the enforcers, the implementers, and the delegators of social responsibility. In other words, social responsibility usually comes from the top, with the highest-level managers encouraging their subordinates to act with social responsibility. This is usually done through the company’s mission and vision statements, implementations of internal controls, and specific goals laid out in the business plan.
Being and becoming socially responsible is about working with people who are able to identify when something is socially responsible or irresponsible. Social responsibility is about listening and learning about the people and the environment from which it will apply. Being constructive means listening to complaints, coming from both inside and outside of the organization, and being willing to act on those complaints.
Companies get the best press if they are proactive and address social issues before they are forced to do so by government regulation. For example, the Heinz brand became nationally beloved after it became the first major
Inviting the public (current, future, and potential customers) to share their thoughts and ideas of how the company can improve their products and services and reaching out to the public to help solve problems. Whenever you take a survey or write a review, all that data is used by the company to make a change.
The federal government had to respond to this one because people were getting tricked into buying things over the phone by people pretending to sell them something they needed. In return, people gave these fraudsters their personal and financial information. Investigators reported that each year there were $40 billion of losses because of these indirect phishing schemes and Congress responded. This act makes it illegal for telemarketers to deceive and coerce customers and requires them to disclose their information and only make calls at certain times of the day.
Internal Controls are the procedures and processes in place at an organization to make sure everything operates smoothly and mistakes stay rare. This includes things like building Standard Operating Procedures (SOPs), Quality Assurance (QA), and Auditing. It also includes checks and investigations to make sure those SOPs and QA processes are being followed properly, not just unused documents. Most of the examples in this article will focus on internal risk management.
Internal Risk Control is what a manager and organization put in place to minimize risks coming from inside the organization. These controls fall into 4 broad categories:
Before a risk can be assessed, the first step is identifying what exactly that risk is. The goal of Step 1 is to have a clear and concise definition of what exactly the potential problems are and what kinds of damage might be caused. For example, dangerous machines in a workplace have a defined risk of harming workers, which both loses productivity and results in lawsuits.
Effective controls are implemented on a trial basis. This means the team has a training session to outline what the hazards are and the new controls being implemented to address them. While the trial progresses, the entire team (from rank-and-file workers through the management involved) record how the implementation impacts their work, both in terms of actually addressing the risks the controls are addressing and the realized cost of implementing them.
Audits are larger reviews of the internal risk controls that a company has implemented. Audits are separate from the normal risk assessment procedures, but do follow a similar road map for how they are conducted.














Planning is a combination of analysis and outlining a plan of action. Planning is what you want to do to achieve some goal or objective to help better manage a business. The purpose of planning is to plan what direction the business is headed, what decisions need to be made, how to be better than competitors in the same industry and business, and how to eliminate wastefulness and optimize current operations. Since plans address a huge variety of business objectives, they tend to be very diverse themselves, but all good plans have a few core components:
A “Business Plan” in this context is the core document of a small business – it merges many elements of both Strategic Planning and Business Planning together to present one clear vision of what a company is, what its goals are, and how it seeks to achieve them. A good business plan serves three functions: it provides direction to all levels of management as to where the company is heading (like a Strategic Plan), it provides guidance for what a company’s goals and missions are to the rank-and-file workers at a business, and it serves as a document to present to banks and other investors to show why a company will be profitable.
Reveals the possible strengths, weaknesses, opportunities, and threats that your company will encounter in internal and external business environment.
Planning and locating the procurement, distribution, and exchange of supplies and materials to reduce shipping time and decrease shipping costs.
Crowdsourced plans farm out most of the “heavy lifting” to a large number of people. Companies with strong cohesion of their low-level managers and workers can find great success when crowdsourcing business plans, because it gives all of the people involved a greater “stake” in helping define what company goals are attainable.
For instance, when it comes to organizing in the logistics department, the manager plans the structure of when shipments will be made, at what times, how long the shipments should be, at what facilities they should be distributed to reduce shipping costs. The manager also needs to plan how much supplies will be allocated to each factory, how much each factory will produce, how much of that product will be shipped to facilities, and where should they be distributed. The manager leads in the structure and allocation of what happens in the logistics department by planning how to get workers to do what is asked and expected of them so that the work process and item production are operating at the highest level. However, when problems arise the manager must control the situation by planning how to solve the problem and how to prevent it from happening again. Planning is in everywhere and everything the manager does.












Here, sellers gather as much relevant information as possible prior to the appointment with the customer. This focuses on new customers where information is collected in such a way that it has enough applicability and usefulness for effective use. This can be looking up a customer on their social media accounts and finding their likes, dislikes, and needs to present this information in relation to the product.
The last part of the presentation and the most fearful for the seller. But have no fear! Closing the sale is only confirming and understanding, the fear will disappear if the seller TRULY believes that the customer will enjoy the benefits after they made the purchase.
Improvements in technology are drastically changing the communication between buyers and sellers. This phenomenon is referred to as a revolution in sales. Technology is an amazing factor in the personal selling process, and allows for products and services to be sold in a variety of different ways. Social Media and the Internet contributed a great deal to this revolution. Customers still want relationships, but look for it in different ways. With more and more people buying online, relationships and repeating customers have to be brought in – in a completely different way. Sellers are no longer meeting face to face with each customer, and need another way to build trust. You might have already seen one way companies address this – many websites have an online chat feature that allows a potential customer to communicate with a seller and then partake in the 8-step process above.
Be careful of the small talk, some cultures believe that it makes someone appear untrustworthy. In America, although tedious to some, small talk is normal. However, in some other cultures, talking about personal life before talking about a business deal can cause the customer to feel uneasy about the seller and may view them as mischievous.









