International Trade is the system under which businesses, individuals, and governments trade goods and services. This exchange from many different National economies is what makes up the Global economy.

Imports and Exports

When we talk about international trade, we usually think in terms of imports (the goods and services a country buys from outside) and exports (the goods and services one country sells to the rest of the world). When a country exports more than they import, they are said to have a “trade surplus” – this means more money is flowing into the economy than flowing out. If a country has a “trade deficit”, more money is flowing out than in.

Trade Deficits and Surpluses

Trade deficits need to be funded by either trying to increase exports in the future, or through saving and borrowing. Since this pulls money out of the economy, the economy needs to grow at a higher pace to account for the loss. Having a trade deficit is not necessarily a bad thing. For example, developing countries may run a trade deficit while importing high-tech communications materials and construction equipment, which is used as the foundation for future growth. While they may have a trade deficit every year on paper, the growth it generates can result in a long-term net benefit.

Trade surpluses, on the other hand, act as extra cash being added to the economy. This can act as a direct injection to fuel growth, allowing companies in this country to re-invest the profits to grow. However, too big of a trade surplus is also dangerous. This is because if more cash is being added to the economy than is being used to drive growth, it will cause higher levels of inflation. Generally speaking, countries with large trade surpluses re-invest the profits in the long run through imports. Just like yearly trade deficits, most countries try to level out their trade surpluses in the long run.

What Decides International Trade

International trade happens when it is more beneficial for one country to buy a good or service from another country than make it themselves. This happens because of Comparative Advantage and Specialization.

Comparative Advantages and Specialization

A “Comparative advantage” is when one person, company, or country has a natural advantage in producing one good or service over someone else. Comparative advantage is at the heart of international trade.

For example, the United States has extensive oil reserves in Alaska, Texas, and other parts of the country. This gives the United States a comparative advantage for producing oil and gasoline compared to Japan, which has very little oil reserves.

In Japan, this makes gasoline more expensive because it needs to be imported. This has encouraged their car makers to focus on building smaller, more fuel-efficient cars compared to American car makers. This is an example of specialization – a focus for one company or economy to actively develop one of its industries in one area that makes it different from the others. Once an industry becomes specialized, it gains its own comparative advantage relative to other countries.

In the real world, this presents a perfect opportunity for international trade – the United States exports oil and gas to Japan, and imports small fuel-efficient cars and car parts.

Geography

How close countries are geographically also plays a major role in international trade, specifically because of shipping. It costs a lot more to ship goods farther distances. In fact, big countries may import and export the same goods to and from different places. The United States exports oil to Japan from its oil fields in Alaska, while simultaneously importing oil from Canada. The Alaskan oil fields are much farther away from American oil refineries than the Canadian oil fields in Alberta, so both countries benefit by the import/export arrangement.

Benefits of Trade

International trade means that each country can benefit from the specialization and comparative advantage of other countries. In the example above, Japan could try to replace oil with another fuel source it creates domestically instead of importing, but this would cause a massive increase in prices.

Likewise, the United States can drive more of its own resources into developing smaller and more efficient engines, but this would drive up the cost to its consumers. This means international trade drives prices down, which is a big benefit to consumers.

Trade and Growth

evolution

Trade is also an essential component of growth for developing countries. Many developing countries use an “Extraction and Industrialization” growth model. For example, Canada used to be famous for exporting animal skins, gold, and lumber. The Canadian Economy used these exports to import industrial machines in the 1800’s, which they used to build railroads, schools, and cities.

Over time, the resource extraction started to be less important than the other industries that they had built, with more of the economy becoming diversified over a wide number of fields. Today, the Canadian economy still does have a significant amount of mining and oil production, but it is also a world leader in biotechnology, computer science, and medical research – specializations they were able to develop by first using their natural comparative advantage through international trade.

Restricting International Trade

When two countries trade, they both benefit. However, these benefits are not felt equally. In the example of Japanese and American oil and car trade, American consumers benefit from cheaper, fuel-efficient cars, but American car manufactures lose business and profits.

Some governments put restrictions on international trade in protect their own industries.

Reasons for Barriers to Trade

There are three main reasons why countries put up barriers to international trade.

Developing Specialization

textilesOne country may be intending to specialize in the production of some good or service, but they do not yet have a comparative advantage on the international market. For example, Indonesia is one of the world’s leaders in the production of fabric and textiles, but 30 years ago they were just starting their development.

To encourage the industry to grow, the Indonesian government restricted imports of textiles from other countries by putting on heavy taxes. These taxes were then used to buy their own production equipment, and subsidize their own domestic textile industry. This allowed Indonesia to develop its own industry, shielded from international competition. This, in turn created new jobs and investment opportunities, with the idea that the long-term growth generated from specialization will be greater than the short-term cost to consumers to pay more for clothes.

Unfair Comparative Advantage

Countries also restrict trade when they believe the other trading partner has an “unfair” comparative advantage. For example, when Indonesia applied its tariff to textile imports and used the profits to subsidize its own production, China saw this as an unfair burden to its own textiles industry and applied its own tariff to Indonesian imports.

These types of retaliatory tariffs mean that both countries lose: Indonesia’s textile industry’s efforts to specialize are hurt by their inability to export to China, while Chinese companies are hurt by their inability to export to Indonesia. The customers in both countries are hurt by higher prices for textiles. This makes putting up trade barriers risky – it may help a country specialize, but it runs the risk of retaliation from other countries.

Special Interests

balanceIn these textile scenarios, the customers are the clear losers (faced with higher prices) and the domestic businesses are the clear winners (enjoying higher prices and subsidies to grow). However, it is not an even split. Most customers will only notice prices going up by a small percentage, while the affected businesses will see their profits soar.

This means these companies have a big incentive to lobby the government for stronger protections, while consumers may not even realize what they are missing. When the government is evaluating tariffs and restrictions, the businesses who gain are usually very loud proponents, while average citizens may not even be aware what they are losing. If the effort to specialize does not result in long-term growth, it can mean a handful of powerful businesses simply profit at the expense of a large number of consumers.

Free Trade Agreements

To combat unfair competitive advantage, retaliatory tariffs, and special interests, countries will enter into Free Trade Agreements. These agreements severely limit the types of tariffs that can be put in place, with clear rules for both parties.

Even with Free Trade agreements, countries can agree together on some trade restrictions. For example, Indonesia and the United States have a bilateral trade agreement. The United States allows Indonesia to restrict imports of textiles from America, but on the condition that they need to give American aircraft manufacturers preferential treatment for imports. This allows Indonesia to continue to protect its growing textile industry while also allowing the United States to profit from its own comparative advantage in aircraft manufacturing.

Currency Exchange and Forex

Different countries use different currencies, which can cause problems with international trade. Every time a country imports a good, it needs to exchange some of its own currency for the currency it needs to make the trade.

This means there are two market forces happening with each transaction: Supply and Demand of the good or service itself, and the Supply and Demand of each country’s currency determining the exchange rate.

Foreign Exchange

The market for currencies is known as “Forex”. Every currency trades against all other currencies to find equilibrium prices. If you have heard that the U.S. Dollar is getting “Stronger” or “Weaker”, it refers to how it is trading in the Forex market.

If a currency is getting “Stronger”, it means it can buy more of some other currency. For example, if $1 USD was able to buy 1 Euro last year, but it can buy 1.1 Euros this year, the US dollar is “Strengthening” against the dollar. We say that a currency gets weaker if it can buy less of some other currency.

Foreign Exchange, Exports, and Imports

Strengthening and weakening of currencies plays a huge role in international trade. For example, imagine a shop in France that sells glassware. They normally charge 10 Euros for 100 glasses. If an American company wants to buy these glasses last year, they would pay $10, and get 100 glasses.

However, to buy those same glasses next year, it only costs the American $9, because the dollar got stronger. This means if a currency gets stronger, it gets easier to import from other countries.

Conversely, if a currency gets weaker, it means it is easier to export. Over that 1 year, the French glassmaker’s prices dropped by 10% for Americans. American glass manufacturers will start to lose business to the French imports, even though nothing about the actual production costs changed in either country.

Manipulating Forex

forexThis means that countries trying to boost its own economy will try to “weaken” its own currency by using government resources to buy up many other currencies, driving up the price of other currencies and driving down the price of their own. This makes it easier for their own businesses to export, while automatically making it more expensive to import from outside. Weaker currencies generally favor businesses by raising prices, while stronger currencies benefit consumers by lowering prices.

The international community does not like currency manipulation – there are many international treaties in place to restrict how governments can buy and sell each other’s currencies to try to prevent it.

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[qsm quiz=174]

Inflation: how much less a dollar is worth next year compared to today. Most consumers hate inflation – it erodes your savings, and eats away at the real benefits you get from increasing income. However, inflation plays a necessary role in the economy, and without it much of the economy would quickly fall apart.

Inflation Definition

“Inflation” means that the general prices of goods and services goes up from one year to another. A bottle of Coke might go from $1.00 to $1.05, or a loaf of bread might go up by a few pennies per year. This means that if a person has a fixed income, their actual buying power gets reduced as inflation goes up.

Inflation is a normal part of the economy, resulting in the tens of thousands of companies all modifying their prices throughout the year.

Measuring Inflation

There are two main ways economists measure inflation – the Consumer Price Index (CPI), and the Gross Domestic Product (GDP) Deflator.

Consumer Price Index

baloonThe Consumer Price Index is the most basic way to measure inflation. Economists pick a set “basket” of goods, and simply compare their prices between years. For example, the CPI can include milk, eggs, bread, televisions, computer monitors, compact cars, circular saws, and hundreds of other products. The “basket” will have one of each item.

The key of the CPI is that the “basket” does not change, so researchers are always comparing the prices “apples to apples”. The CPI is simply the average percentage change of all items in the basket.

CPI Advantages

CPI is the most widely-used measure of inflation, mostly because it is the most transparent. This means that the CPI calculation is easy to understand, and easy to verify. Many government programs are tied to CPI – for example, Social Security benefits increase automatically every year based on CPI to ensure retirement benefits are not eroded by inflation.

CPI Disadvantages

One problem with the base CPI measurement is that the types of products people consume will vary widely across the economy, meaning a single CPI figure is not a very good match for anyone. People living down-town in a major city consume different products (from different providers) than people living in farming communities.

To try to fix this problem, there are numerous sub-types of CPI calculations. For example, “Consumer Price Index for Urban Wage Earners and Clerical Workers (or CPI-W) uses a basket of goods more likely to be consumed by office workers in cities and suburbs (the CPI-W is the calculation actually used for Social Security benefits).

The biggest disadvantage of using a pure CPI calculation is also its strong point – the basket does not change. This means technology goods, like VCRs, end up staying in the “basket” for years, or decades, after they are no longer regularly consumed. This can make the overall CPI figure less reliable. Economists created another sub-type of CPI called the “Chained Consumer Price Index” to try to address this as well – the Chained CPI also considers the prices of substitutes that people switch to from the main basket (so if the price of Beef goes up but the price of Chicken goes down, some people will switch to Chicken, affecting the chained CPI measurement). This is less-than-perfect as well, since it is a less transparent calculation, and results in a lower inflation estimate.

Gross Domestic Product Deflator

The GDP Deflator is another measurement of inflation, which abandons the “basket” concept entirely. The GDP Deflator instead tries to use ALL goods and services produced in the economy as its basket, and uses it as a ratio of prices between years.

Calculation GDP Deflator

To calculate the GDP Deflator between 2010 and 2015, for example, economists first look at the average price and total quantity of all goods produced in 2010 and 2015. This would give the “Nominal” GDP of each year.

2010 Quantity Sold (2010) Average Price (2010) Total Value
Candy Bars 10,000,000 $1.00 $10,000,000.00
Smartphones 1,400,000 $350.00 $490,000,000.00
4-door compact cars 45,000 $12,000.00 $540,000,000.00
Nominal GDP $1,040,000,000.00
2015 Quantity Sold (2015) Average Price (2015)
Candy Bars 9,500,000 $1.10 $10,450,000.00
Smartphones 1,800,000 $500 $900,000,000.00
4-door compact cars 46,000 $13,000 $598,000,000.00
Nominal GDP $1,508,450,000.00

 

Next, they apply all the prices from 2010 to the quantities from 2015, which will give the “Real” GDP for 2015:

Quantity Sold (2015) Average Price (2010)
Candy Bars 9,500,000 $1.00 $9,500,000.00
Smartphones 1,800,000 $350.00 $630,000,000.00
4-door compact cars 46,000 $12,000.00 $552,000,000.00
Real GDP $1,191,500,000.00

 

The actual GDP Deflator number is the ratio of Nominal GDP to Real GDP in 2015:

2015 Nominal GDP 2015 Real GDP Ratio x 100
GDP Deflator =  $     1,508,450,000.00 $1,191,500,000.00 126.60

 

Advantages of the GDP Deflator

The GDP deflator is very useful because it compares the entire economy against a previous year. This means not only is change in prices reflected, but changes in quantities are reflected too. This means that changing spending habits is reflected in the GDP deflator, making it a very accurate measurement of the inflation “felt” by the average consumer.

This accuracy is why economists usually use the GDP Deflator, and not the CPI, when conducting economic research.

Disadvantages of the GDP Deflator

The biggest disadvantage of the GDP Deflator is that it is very hard to calculate. Instead of having a basket of a few hundred specific products like CPI, the GDP deflator needs price AND quantity data from thousands of different products every year.

The calculation is also more complicated, making it harder to understand to the average consumer. Generally speaking, researchers will use the GDP Deflator, but the average consumer has an easier time seeing the impact of CPI.

A more practical drawback is that the GDP Deflator will almost always be lower than CPI. This is because it reflects substitutes in consumption – if the price of beef goes way up and people switch to chicken, CPI will simply look at the average increase, but the GDP Deflator takes into consideration that fewer people are now buying beef relative to chicken. This makes the GDP Deflator very unpopular for calculating things like Social Security benefits – switching from a CPI to a GDP Deflator calculation would mean benefits do not increase as much per year.

Inflation’s Impact on the Economy

Inflation has two major impacts on the economy – eroding interest rates, and promoting growth.

Eroding Interest

This is why everyone hates inflation – if prices go up every year, savings are worth less. This also applies to loans like mortgages – if wages increase every year, mortgage payments take up a smaller and smaller percentage of your total budget.

This means that all interest has two calculations – “nominal interest”, and “real interest”. The nominal interest is the amount listed on the loan itself, while the “real” interest subtracts the inflation rate over the period of the loan. This means that for some savings accounts, the Real Interest rate can be negative – if the interest you earn is less than inflation for that year, your “real” savings actually loses value.

Promoting Growth

Inflation is also responsible for promoting growth in the economy. Part of this is due to Eroding Interest, but part is due to the nature of long-term growth of both the economy and the money supply.

Eroding Interest and Growth

Inflation and time erodes savings, just like rivers and time erode rocks in a stream

Inflation means you can buy more with a dollar today than the same dollar tomorrow. This encourages people to either spend or invest their money.

Spending gives the benefit of more consumption (or buying durable goods means long-term benefits) to the consumer, but it also means more total economic activity for businesses. The more people can spend, the more goods are produced, more people employed at higher wages, and more business can be created.

Inflation also encourages investment. If an individual does not want to consume their money today, they are still interested in using it to earn a higher return than the inflation rate. This encourages investment in stocks and bonds, which in turn helps fund new companies and businesses.

This works when inflation is fairly low – less than 10% per year. If inflation starts to rise higher, wages struggle to keep up with prices, causing people’s real earnings to decrease. Extreme cases of run-away inflation are called “Hyperinflation” – in this case, there is serious fear of money losing its value in very short amounts of time, causing most people to pull all of their money out of investments and try to convert it into durable goods. This will cause an economy to crash – recessions caused by hyperinflation are very difficult to recover from.

Deflation

If inflation is negative, meaning average prices go down between years, it is known as “Deflation”. Deflation reverses both of the positive effects of inflation: if a dollar is worth more tomorrow than it is today, people will instead hoard their cash instead of spending or investing it. This pulls money out of the economy, and reduces the total amount of economic activity.

If the economy looks like it is heading for deflation, the Federal Reserve will lower interest rates to encourage more borrowing and spending to prevent a recession.

Long-Term Inflation

Money is created when people take loans out from banks, either to make big purchases (like buying a home) or to start/expand a business. These loans inject new money into the economy, meaning the total money supply increases with each new loan.

As people pay loans back, that money is removed from the economy, reducing the total money supply. If the total size of the economy (measured in GDP) grows at the same rate as the total money supply, there would be zero inflation, since money would be getting paid back on all loans at the same rate that new money is lent out to fuel new growth.

In practice, not all loans are paid back – some businesses fail, some people default on their mortgage, and some loans simply do not generate the growth that the borrower was hoping for. Every time a loan is not paid back, it means that money is left circulating in the economy without being pulled back out. This means that the money supply usually grows a little bit faster than GDP, causing long-term inflation.

Hyperinflation

The economy is like a balloon – some inflation is needed to keep it afloat, but too much can make it pop

Hyperinflation is the extreme case of this – more and more money gets injected into the economy, much faster than it can be paid back. Hyperinflation becomes a self-fulfilling prophecy: if borrowers expect inflation to be very high, they will continue to borrow at very high interest rates, because their “real interest rate” will still be low. This means money is pushed into the economy much faster than it is taken out, pushing up prices very quickly.

Short-Term Deflation

Short-Term deflation happens in the opposite case – not enough people and businesses take out new loans. If more loans are being paid back than new loans taken out, money is being removed from the economy, causing deflation. This is why the Federal Reserve lowers interest rates to promote economic growth – lower interest rates encourage more people to borrow, which in turn encourages more economic activity and growth.

This means there is a constant balancing act for interest rates – the Federal Reserve raises interest rates when too many people are borrowing (which risks hyperinflation), and lowers them when not enough people are borrowing (which can cause a recession).

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[qsm quiz=173]

As a society with a market-based economy, the government has three broad mandates:

  1. Ensure the common defense
  2. Promote economic growth
  3. Strive to maintain a just society

On the face, only one of these implies direct intervention in the economy, but all three are interconnected with the economy as a whole. This means every action taken by the government will have some impact on the economy, big or small, intentional or incidental.

Common Defense and Economic Growth

The government tries to promote economic growth through fiscal policy – meaning how it levies taxes and allocates spending both to balance its own budget, but also promote broader economic growth. You can read more about how it works in our article about Fiscal Policy.

Common Defense can also fall into this category – the government will contract out companies to build arms, and directly hires tens of thousands of people for the Armed Forces. This acts as a direct injection of money into the economy, and a huge boon for the labor market as a whole.

Example – World War II

fighting fitOne of the biggest factors that ended the Great Depression was the outbreak of World War II. When war was declared, it caused a dramatic shift in the way the government was spending money, and simultaneously transformed the workforce. Unemployment went from near 30% of all potential works down to almost zero, partially because the army drafted millions of people into military service (removing them from competition for potential jobs), but also because there was a dramatic increase in spending to private companies to build weapons, farmers to grow food for the allied armies, and dozens of other industries for war materials.

When the war ended, the returning soldiers did cause a brief spike of unemployment, but since millions more of people were getting regular paychecks for several years, the rate of savings and investment was high enough to result in long-term growth through the 1950’s. This is one of the most direct examples of a fusion of military and fiscal policy.

Government Manipulation of Markets

Fiscal policy and military actions aside, the government will directly intervene in the economy in cases of social injustice. Government manipulation of the economy usually comes about due to social injustices, market failures, social protection, and negative externalities.

Correcting Social Injustice

An economic “social injustice” happens when a person or group is either completely left out of the benefits for, or is actively harmed by free market forces.

One of the most basic forms of this kind of economic intervention is anti-discrimination laws. Under a completely free capitalist economy, employers, landowners, and business owners would have full say on who or who they do not do business with. In the past, this could lead to severe cases of discrimination, where some groups of people would be completely cut off from most business, places to live, and potential jobs. Anti-discrimination laws were put into place to correct this – putting limits on the reasons why jobs and services can be denied.

Market Failures

A “Market Failure” happens when the free market results in an allocation of resources that is less than efficient. To understand a market failure, it helps to look at a concept called Pareto Efficiency.

Pareto Efficiency

In a “Pareto Efficient” system, nobody can be made better off without making at least one person worse off. Lets look at an example:

Alice works at a dairy farm and sells milk at a nearby market. At the end of the week, she has two gallons of extra un-sold milk. Meanwhile, Bob works at a bakery at the other side of town, baking cookies, and selling them out of his own shop. At the end of his week, he has two dozen extra unsold cookies.

Alice would rather not drink two gallons of milk by herself, so she pours out a gallon and drinks the other over the weekend. Bob cannot eat two dozen cookies dry, and so he ends up throwing 1 dozen away, and eats the other dozen over the weekend. However, if they were able to make a trade, both would be better off – this would be a “Pareto Improvement”, since both are made better off with nobody worse off. The only reason they do not trade to begin with is because each did not know the other was even available for a trade. This is a Market Failure due to incomplete information.

Pareto Efficiency and Pareto Improvements do not say anything about the fairness of the increase – a different Pareto Improvement would be if Alice simply gave Bob a gallon of milk for free, and Bob keeps all his cookies. Bob is made better off, while Alice is no worse off (she was going to pour it out anyway).

Pareto Improvements and the Economy

Pareto Improvements get harder to spot the bigger the economy gets, because it gets harder to see the full impact of a change. For example, many advocates of higher welfare benefits argue that every dollar that gets spent in social benefits by the government gets returned in extra tax revenue by driving economic growth. Governments try to find “Pareto Improvements” to the economy before trying to actively redistribute wealth.

Social Protection

Another type of government intervention in the economy is social protections. Unlike social injustices, social protections are necessary when companies or individuals might harm others due to incompetence, negligence, or fraud. An example of this is the requirement for all doctors to be licensed – this means there is dramatically fewer doctors than would normally be trying to practice medicine if there was no licensing requirement, but it also means going to the doctor is much safer.

Another example of social protection is the regulation of the finance industry. There are strict laws in place about how companies can list stock on stock exchanges, and strict rules about how they need to publish financial reports for investors. This is designed to prevent market failures due to incomplete information, and make sure investors know what they are buying. For individual investors, financial advisors and planners need to be licensed, as do mortgage brokers, and most other financial jobs. This is all to help make sure consumers are getting complete information, reduce fraud, and increase accountability.

Moving Social Protections

The impact of social protections are usually unbalanced between those who benefit (or are harmed) from the change, and those who are protected by the regulation. For example, when states began requiring Barbers to get a license in order to cut hair for money, many barbers switched professions, and the remaining ones increased prices between 10% and 15%. This was a huge impact on barbers – some lost their jobs, while others saw a big pay increase. For everyone else in the economy, there was so little change that it may not have been noticed.

This unequal impact means that the groups that tend to benefit the most from adding or removing certain regulations are disproportionately “loud” when lobbying the government for change. A case of this working poorly would be the deregulation of financial derivatives markets in the 1980’s – some big investment banks were able to profit enormously, while no-one else noticed much of a difference. In the meantime, the deregulation set the stage for the financial crisis 20 years later.

Correcting Negative Externalities

The government also passes rules and regulations to address negative externalities, or costs that a business might be causing to the rest of the economy. The classic example of a negative externality is pollution – the government will force companies to stop polluting and pay for clean-up, which is a cost they otherwise could simply ignore.

Other types of negative externalities can be specific to individuals. For example, children born into poverty are many times more likely to grow up poor themselves than a child of the same ability born into a rich family. To address this, the government subsidizes education, provided scholarships, and runs welfare programs to try to somewhat level the playing-field and give more people the chance to succeed.

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[qsm quiz=172]

Government spending makes up a whopping 20% of all spending in the American economy, including the salaries of all government employees, government contracts to private companies, and military spending. This is all paid for by taxes, meaning more than 1/3 of all economic activity filters through the public sector in some way.

This means government taxing and spending will have a huge impact on the rest of the economy, and so the way people and businesses are taxed, and how the money is spent, is centered on how it impacts the rest of the economy. The way the government organizes these taxes and spending to influence the economy is called the Fiscal Policy.

Fiscal Policy versus Monetary Policy

federalThere are two main ways the government tries to control the economy – through “fiscal policy”, and “monetary policy”. You can tell them apart both by who is doing the control, and what type of impact it has.

Fiscal policy is determined by Congress and the President – these are laws and executive orders that are passed that directly pull money out of the economy through taxes (either by raising or lowering different types of taxes), or directly injecting money into the economy through government spending.

Monetary Policy, on the other hand, is determined by the Federal Reserve Bank. Monetary policy is far less direct – it involves raising or lowering core interest rates to either encourage or discourage companies and businesses to borrow and lend.

Monetary Policy and Fiscal Policy are determined independently, but Congress, the President, and the Federal Reserve are working towards the same goal: sustainable economic growth.

Taxing vs Spending Tools

Tennessee Valley

When looking at fiscal policy tools, economists used to think of taxation as the “sledgehammer” and spending programs as the “scalpel”. This is because tax policies used to be very wide-ranging and rigid, so any changes to taxation would have a very broad impact on the economy as a whole. Meanwhile, spending programs used to be very specifically targeted.

For example, the Tennessee Valley Authority is an organization created by the Federal Government during the Great Depression to give large parts of Kentucky, Virginia, North Carolina, Tennessee, Georgia, Alabama, and Mississippi access to electricity, flood control, and farming help. This was a huge program, but with a very narrow target – drive long-term economic growth in one specific area through infrastructure upgrades, while providing short-term benefits by employing tens of thousands of people in the region to actually build that infrastructure.

Tool Evolution

Over time, the government has refined both its taxing and spending tools, so the “sledgehammer and scalpel” model is no longer very clear. For example, the government normally taxes people with higher incomes at a higher level, but they may provide temporary tax breaks to encourage big earners to invest more. There are also specific tax breaks for people who buy solar panels and other “green energy” upgrades for their house, which is a very specific way taxation is used for very narrowly-targeted goals (encouraging growth of the Green Energy sector).

At the same time, some federal spending programs can be very broad. For example, the Supplemental Nutrition Assistance Program (or SNAP) is a spending program that gives subsidies to cover the groceries of millions of low-income people and families – any changes made to the SNAP program have huge impacts across the entire country.

Taxing, Spending, and Growth

When the government wants to drive economic growth, they usually try to generally lower taxes and increase spending. This is called running a deficit – it means they are putting more money into the economy than they are taking out. During recessions, the government will usually run a bigger deficit to help push the economy along. Deficit spending is funded by selling bonds to investors, the Federal Reserve, and foreign countries.

Deficit Spending

Deficit Spending is a relatively simple way to push growth. By putting more money into the economy than it takes out, the total economic activity increases, with more transactions driving growth in the private sector.

Running too big of a deficit for too long has risks. The most direct risk is that the government may end up borrowing more money than it can afford to repay. Every year that there is a deficit, the National Debt increases, and so do the total interest payments that the government needs to make on all the outstanding bonds.

Running a Surplus

The opposite of running a deficit is called running a Surplus. This means that the total amount of money the government takes out of the economy through taxes is more than the money it puts back in through spending. Running a surplus will shrink the economy, so politicians usually avoid it – from 1970 through 2017, only 4 years had budget surpluses (1998, 1999, 2000, 2001), and these were during years of extremely high economic growth.

Balanced Budget

If the government’s spending exactly matches its taxation, it has a “balanced budget”. If the government has a balanced budget, the total national debt will actually decrease, because part of that balanced budget needs to include payments on all the old debt that has accumulated.

Cutting Taxes to Fuel Growth

One of the constant political “hot topics” is whether to cut taxes to fuel growth. If we look at the “Sledgehammer and Scalpel” view of fiscal policy, this makes sense – putting more money into people’s pockets will drive growth across the economy.

It gets muddier the tax laws have become more complex. “Cutting Taxes” is not applied evenly, and there is a constant debate between economists as to what types of tax cuts can cause a bigger economic boost than drain on government resources, and a second debate between politicians about which types of tax cuts is more equitable to society as a whole.

For example, in December of 2017, the Senate passed a proposed modification to the tax code – the bill was over 400 pages long, with hundreds of specific conditions, stipulations, and ways to be implemented. This makes it very difficult to determine its exact impact on the entire economy, with many conservatives arguing that it will drive long-term growth across the entire economy, and many liberals arguing that it will cause benefit to a smaller group of individuals at the expense of others. Most people have a strong opinion of the legislation in one direction or the other, but economic researchers do not have any consensus for a final verdict.

Managing Growth and Deficits

Fiscal policy is not the same as personal finances – people tend to react strongly to the “total debt” number, and consider it dangerously high. Why don’t we try to pay off all the national debt?

The reason the government maintains a high national debt is the same reason profitable companies like Apple (AAPL) has billions of dollars of its own debt – paying off the debt will pull money out of other things it could be used on, like fueling future growth. If the government were to massively raise taxes or massively decrease spending to try to “pay off” a huge percentage of the national debt, it just means that money is extracted from the economy, and evaporates into nothing. Bond holders are not clamoring to get their “money back” – bond holders buy bonds because they want the fixed, regular, payments over the life of the bond.

How Much Debt Is Too Much?

With any person or company, “too much debt” would be the point where they can no longer afford to comfortably make payments. When looking at Fiscal Policy, the same reasoning applies. Everyone knows that the federal debt is climbing, but how has this changed the government’s ability to repay that debt?

To find out, we can look at the “Interest as a Percent of Gross Domestic Product”, or taking the total interest that the government needs to pay on the National Debt, and dividing it by the GDP. You can find this information from the St. Louis Federal Reserve’s research portal.

FRED graph

During World War II, you can see there was the first spike – this was all the extra wartime borrowing done to pay for the war. There was a second spike in the 1980’s and early 1990’s towards the end of the Cold War, but the in the mid-1990’s, the ratio sharply fell (this was during those 4 years mentioned above, when the Federal Government ran a budget surplus from 1997 through 2001). Otherwise, the ability for the government to repay its debt has not changed much over the last 50 years – interest payments generally hover between 1% and 1.5% of GDP.

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This lesson is part of the PersonalFinanceLab curriculum library. Schools with a PersonalFinanceLab.com site license can get this lesson, plus our full library of 300 others, along with our budgeting game, stock game, and automatically-graded assessments for their classroom - complete with LMS integration and rostering support!

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The “Time Value of Money” is one of the most important concepts in economics, investing, and business. For individuals, this determines how much you save and spend. For businesses, it determines how quickly they try to expand. For investors, it decides the mix of a portfolio.

What is the Time Value of Money?

“Time is money” – this can be more literal than you think. Basically, having $5 in your pocket today is worth more than getting $5 tomorrow. Over one day that value difference might not mean much, but as the length of time increases, so does the value of time.

For example, imagine a friend asks to borrow $100. If they return it tomorrow, you would probably not ask for any interest – knowing you helped out a friend is greater than the time value of $100 for one day. If the friend cannot pay it back for a month, then the time value is greater – you might ask for an extra $5 for the loss of your cash for that time. The exact time value of money is determined by two factors: Opportunity Cost, and Interest Rates.

Opportunity Cost with Individuals

bengalWhenever you buy something, the “dollar cost” is the actual money you spent on the purchase, but you lose more than just money when you spend it. You also lose the potential to spend that money on something else – this is what is known as the “Opportunity Cost”.

Imagine you want to take a trip to Japan. You save up $2,000 to have an awesome trip that you will remember forever, and are preparing to buy the plane ticket. Unfortunately, you get distracted while looking up airfare, and instead watch cat videos for the next 6 hours. During one of the videos, you see an adorable Bengal Kitten, and immediately fall in love – you absolutely must adopt one! You look up local kitten breeders, and see that getting yourself a cuddly spotted Bengal kitten will cost….

$2000 (including all the pet food and supplies you’ll need).

Opportunity Cost and the Time Value of Money

At this point, you have a choice – go back to booking your trip to Japan, or contacting the breeder to buy a kitten. Either way you will spend the $2000, but choosing one also means giving up the opportunity to have the other. This is the root of Opportunity Cost – doing one thing will always close the door on doing a bunch of other things (at least at the same time).

This is where the time value of money comes in. With our first example, you were faced with lending your friend $100. Even if he or she pays you back quickly, you still lose the ability to use that $100 for yourself until they do.

Time Value of Money and Personal Finance

Your own personal time value of money is what determines how much you spend and save. This is the Japan versus Kitten problem that you face every day: whatever you spend today, you cannot save up for a bigger (and potentially better) purchase in the future.

This has some really interesting impacts on your every-day life. People who have a very low Time Value of Money have a very easy time saving – whether they get something today or tomorrow does not make a very big difference, so it is easier to put off purchases. Every time a purchase is put off for later, it means there is a little bit more money in their bank account today – putting off enough purchases for long enough means a fat bank account, and the ability to buy something really big. If you know someone who seems to effortlessly save money, this is the reason why!

On the other hand, people with very high time values of money have a much harder time saving. They know that if they spend the weekends at home watching old movies will mean more money in the bank later for something really big and cool, but it is harder to sacrifice going out with friends or buying smaller things today. Most people have higher Time Values of Money – which is why it is important to use dedicated savings strategies and goals to build wealth before you get the chance to spend it!

Time Value of Money and Business

Businesses face the same balance every day – managers, executives, and employees all have their own ideas about what can be the next-biggest way to generate a profit, but there are only so many resources to go around. The “time value of money” becomes even more important, because being the first company to offer a new product will give a huge advantage in the marketplace.

Technology War – Apple vs Microsoft

iphoneApple (AAPL) and Microsoft (MSFT) are some of the biggest corporate rivals in the world – every investment decision they make takes the other’s potential moves into consideration. In 2010, Apple was fresh off releasing the first generation of the iPhone – they were hitting about 4% of the total cell phone market, but earning about 50% of all the profits in the cell phone space.

At the same time, Microsoft had just released Windows 7, and was trying to repair its reputation after the previous version (Windows Vista) was very poorly received. Both of these companies were faced with huge potential risks and rewards:

  • Apple could put even more of its resources into developing better and faster iPhones and try to grow the smartphone market, or it could start putting a lot more resources back into its Desktop and Computers division to try to steal customers from Microsoft while they were still weakened from Vista.
  • Microsoft could put all of its resources into improving and marketing Windows 7 to continue to grow its market share on desktop and laptops, or it could switch gears and try to release a competing smartphone and steal some of Apple’s profits.

They could not have it both ways – both companies needed to choose the main focus of their business over the next few years, which would lose them the potential profits of going in the other direction.

Technology War Resolution

In the end, Apple focused on smartphones, while Microsoft focused on their Windows business. For the first three years, it looked like Apple was the clear winner – their stock price grew by 137%, while Microsoft fell by 3%.

AAPL and MSFT price - 2010 through 2012

However, in the 4 years since, fortunes have reversed. Apple’s market share of the smartphone market is no longer growing as it gets more competition from Samsung and Google, while Microsoft’s market share for computers continues to grow. From 2013 to 2017, Apple’s stock price rose at an impressive 161%, but Microsoft exploded by over 200%.

MSFT and AAPL stock price - 2013 through 2017

Interest Rates

It may sound impossible to calculate your time value of money if you are trying to sum up the potential to spend your money on anything, so economists generally use interest rates as a stand-in. In fact, this is precisely how low-risk bonds are priced – the bond yield is an interest rate, paying investors to borrow their money for a specified period of time.

Supply, Demand, Interest Rates, and the Time Value of Money

Interest rates work as a way to calculate the time value of money because they are determined by the market as a whole. The US Treasury will try to sell 30-year bonds to investors – investors will buy more bonds if the interest rate is higher (so they get a higher return). The treasury wants to pay as little interest as possible, but they still need to sell a certain amount of bonds, so they need to offer the lowest interest rates that investors will take.

At the same time, investors look at the interest rate offered on a bond, and compare that against everything else they could be investing their money with for the same period. If the markets are growing, investors see a lot of other investment opportunities that could pay a high return, so they force the interest rate on bonds to go higher. If the economy is shrinking, there are fewer good potential investment opportunities, and more investors are willing to settle for bonds at lower interest rates.

Time Value of Money and Investing

The Time Value of Money is also the core concept of investing – putting your money towards future growth instead of using it for consumption today.


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This lesson is part of the PersonalFinanceLab curriculum library. Schools with a PersonalFinanceLab.com site license can get this lesson, plus our full library of 300 others, along with our budgeting game, stock game, and automatically-graded assessments for their classroom - complete with LMS integration and rostering support!

Learn More

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See our collection of personal finance, economics, investing, savings, business, math, and social studies lesson plans to kick start your class. Includes 15 customizable lesson plans – each lesson plan has several project ideas (individual activities, small groups, and whole class) that utilize Personal Finance Lab!

Short Put

What is a short put?

Recall that a put option is a contract where the buyer has the right (not the obligation) to exercise a sell transaction at a specific strike price before an expiration date. A short put is a term used when you sell a put option for an underlying asset.

A trader that has a short put option is also referred as a trader that wrote a put option. This means that the trader wrote this option contract with a belief that the buyer of the contract will not exercise it. If this happens, the writer will pocket the profits from selling the contract. If the buyer of the put option does exercise his rights, the writer must buy from him/her the shares, with respect to the specifications of the contract. In other words, an put option writer has an obligation to buy shares of the underlying contingent on the option buyer’s actions.

In the world of trading, a short position on a put option (“sell to open”) means that you sold a contract that gives the buyer of that contract the right to sell the underlying asset at a specific price, before a maturity date. If the buyer decides to exercise his right, you are obligated to purchase from him the shares with respect to the requirements that you have both agreed upon. It is important to note that the seller of a put option has no exercising rights. Thus, the only way to close this option contract would be to “buy to close” or cover the contract in question.

What are its components? Can you show me how to short sell a put option on ST?

The components of a short put are quite simple. You simply need to perform an order to sell to open an option contract based on your desired specifications:shortput1

When and why should I have a short put?

            You should short a put option if you expect the stock price to remain above the strike price. In a situation where the stock’s price is above the strike price, you will be able to pocket the premium, since the buyer did not exercise his right. Evidently, writing a naked put can be very risky should the price drop below the strike price. Traders write options to implement it to certain strategies that will be discussed later.

What does it look like graphically? What is the payoff and profit graph?

shortput2

What is the break-even point?

shortput3

Long Put

What is a long put?

A long put is a term used when you own a put option for an underlying asset. A put option is a contract where the buyer of the put has the right (not the obligation) to exercise a sell transaction at a specific strike price before an expiration date.

In the world of trading, owning a long put means that you have a contract that gives you the right to sell the underlying asset at a specific price, before a maturity date. Once the contract is exercised, the contract disappears and the underlying asset will be sold at the specified strike price. If you already have the asset in your open positions, it will be sold at the specified price. If you do not own the asset, the sell action will be expressed as if you have shorted the stock. The alternative of exercising would be to sell your contract to another trader on the market.

What are its components? Can you show me how to long a put option on ST?

The components of a long put are quite simple. You simply need to perform an order to buy to open an option contract based on your desired specifications:Longput1

When and why should I have a long put?

            You should have a long put option if you expect the stock price to go below a specific price, but would also like to have a cushion of protection. As an example, if you short sell the underlying asset and the price goes up, the loss will have a stronger impact on the underlying asset than on the contract.

What does it look like graphically? What is the payoff and profit graph?

Longput2

What is the break-even point?
longput3

Short Call

What is a short call?

Recall that a call option is a contract where the buyer has the right (not the obligation) to exercise a buy transaction at a specific strike price at expiration date. A short call is a term used when you sell a call option for an underlying asset.

A trader that has a short call option is also referred as a trader that wrote a call option. This means that the trader wrote this option contract with a belief that the buyer of the contract will not exercise it. If this happens, the writer will pocket the premium from selling the contract. If the buyer of the call option does exercise his right, the writer will have to sell him the shares, with respect to the specifications of the contract. In other words, a call option writer has an obligation to sell shares of the underlying asset, contingent on the buyer’s decision to exercise his rights.

In the world of trading, a short position on a call option (“sell to open”) means that you sold a contract that gives the buyer of that contract the right to buy the underlying asset at a specific price at a maturity date. If the buyer decides to exercise his right, you are obligated to provide him the shares with respect to the requirements that you have both agreed upon. It is important to note that the seller of a call option has no exercising rights. Thus, the only way to close this option contract would be to “buy to close” or cover the contract in question.

What are its components? Can you show me how to short sell a call option on ST?

The components of a short call are quite simple. You simply need to perform an order to sell to open an option contract based on your desired specifications:shortcall1

When and why should I have a short call?

            You should short a call option if you expect the stock price to remain below the strike price. In a situation where the stock’s price is below the strike price, you will be able to gain the premium, since the buyer did not exercise his right. Evidently, writing a naked call (without being the owner of the underlying asset) can be very risky should the price surges beyond the strike price. Traders write options to implement it to certain strategies that will be discussed later.

What does it look like graphically? What is the payoff and profit graph?

shortcall2

What is the break-even point?

shortcall3

Long Call

What is a long call?

A long call is a term used when you own a call option for an underlying asset. A call option is a contract where the buyer has the right (not the obligation) to exercise a buy transaction at a specific strike price at or before an expiration date.

In the world of trading, owing a long call means that you have a contract that gives you the right to buy the underlying asset at a specific price, before a maturity date. Once the contract is exercised, the contract disappears and the underlying asset will be part of your open positions at the specified strike price. If you had a short position on the asset beforehand, exercising this contract will be expressed as if you have covered your short position. The alternative of exercising would be to sell your option contract to another trader on the market.

What are its components? Can you show me how to have a long call in my open positions?

The components of a long call are quite simple. You simply need to perform an order to buy to open an option contract based on your desired specifications:LongCall1

When and why should I have a long call?

            You should have a long call option if you expect the stock price to go up, but would like to have a cushion of protection. As an example, if you own solely the underlying asset and the price goes down, the lost will have a stronger impact on the underlying asset than on the option contract.

What does it look like graphically? What is the payoff and profit graph? LongCall2

What is the break-even point?LongCall3

Short Stock

What is a short stock?

            A short stock is an expression used when you sold shares of a company that you did not own beforehand. Let’s say you expect a stock’s price to drop. Shorting a stock would involve a strategy where you borrow shares from another party (usually a broker) and sell it on the market. Borrowing from a third party implies that you will have margin requirements, which is cash set aside for the borrower’s protection on the asset. You would close this position by buying back the quantity of shares at a lower price, return the shares to the broker and pocket the difference as a gain (or a loss, if you purchased the stock at a higher price). Words such as “shares”, “equity” and “stock” all mean the same thing.

In the world of trading, being short on a stock means that you currently sold shares of a company and have a negative number of shares in your open positions. You would eventually bring back this number to zero by covering (buying back) these shares in the future.

What are its components? Can you show me how to short a stock on ST?

shortstock

            The components of a short stock are quite simple. You simply need to perform a short sell order to open a short position on a stock:

When and why should I have a short stock?

            You should short sell a stock when you expect the stock price to go down. In other words, you have a bearish position on the security.

What does it look like graphically? What is the payoff and profit graph?

shortstock2

What is the break-even point?

shortstock3

Long Stock

What is a long stock?

A long stock is an expression used when you own shares of a company. It represents a claim on the company’s assets and earnings. As you increase your holdings of a stock, your ownership stake in the company increases. Words such as “shares”, “equity” and “stock” all mean the same thing. In the world of trading, being long on a stock means that you currently purchased shares of a company and have it part of your open positions.

What are its components? Can you show me how to long a stock on a trading platform?

LongStock

            The components of a long stock are quite simple. You simply need to perform a buy order to open a long position on a stock:

When and why should I have a long stock?

            You should have a long stock when you expect the stock price to go up. In other words, you have a bullish position on the security.

What does it look like graphically? What is the payoff and profit graph?

What is the break-even point?

longstock2

In this guide, we will walk you through all the steps to setting up your class or challenge. There is a video for each main part, Class Creation, Creating Assignments and Registering your students. Below each video are screenshots of PersonalFinanceLab along with more detailed explanations.

Table of Contents

Class Creation Tutorial

Create New Class

To create your class, login with your teacher/admin account. From the main menu, hover over the Administrator dropdown menu. Then, select Create Session and you’ll be brought to the page you see below. If it’s your first time logging in, and you’ve never set-up a challenge, you will be prompted to set-up a class right away.

Challenge Details 

  • Challenge Name: This is the name of your class, this is what your students and you will see as your class name. e.g. Fall 2020 – Block 1 or Economics Homeroom or Stock Market Enthusiasts.
  • Description: This is a longer area to describe your class; which is useful when you have multiple classes with similar names. Use this to distinguish the right one for your students.
  • Start/End Dates: These are the dates that your students can register into your class and play the games. Outside of these dates, no new students can join or play the Budget Game or Stock Game.
  • Include Budget Game/Stock Game: By default, it will be set to “include” both games, and you will see the toggle button is blue. Create a class without one or the other by switching them off.
  • Choose Your Set-Up: If you want to keep the default settings, keep the Express option turned on. To customize your game settings, choose Custom.

If you choose the Custom option, you’ll see additional class parameters appear below.

  • Your Contest is (Public/Private): If you make your contest private, your students will need to enter a password to be able to register. Public contest means that students will click on the unique registration link only.
  • Registration Start/End Dates: These are the dates that your students can register into your class. Outside of these dates, no new students can join (we can change this later if needed). You can have different registration dates from the Stock Game/Budget Game dates.
  • Time Zone: The time zone you select will not impact when students are able to access the games and lessons.
  • Enable Forum: You can turn this on/off at any time. While turned on, students can post messages and answer them while logged onto the platform.
  • Display Badges: Students will earn badges from all actions they perform in the games.
  • Display Certifications: Upon completing our core curriculum, (if selected from the assignments creation section) your students can earn a certificate in Investing101 – Beginner’s Investing or a Financial Literacy Certification.
  • Pre/Post Test Required: Students will be prompted to answer basic financial literacy questions before being able to play the games, as well as at the end of your class, to gauge how much they’ve learned about core concepts while using PersonalFinanceLab.

Budget Game 

If you’ve enabled the Budget Game, you will have the choice to use the recommended settings or customize to match your local standard of living. You can choose to include the Apartment feature, this allows students to see where they live, and purchase additional items to match their living preferences.

My Apartment Feature

To customize the Budget Game, click Customize Settings, or else click Continue with Recommended Settings to continue. Please jump to the next section if you only purchased the Stock Game.

  • Budget Game Start/End Dates: This is the timeframe when students are able to play the game.
  • Total Months the Game is Played: Each month takes roughly 20 minutes to complete. You can have as few or as many months as you like.
  • Participants Start the Game as: Do you want your students starting as college students with part-time jobs or starting as full-time workers? You can also decide to have them start as students and graduate after a set amount of months. You also choose when this transition occurs. From that point onward they will graduate and become full-time professionals with larger bills to pay and earning a higher salary.
  • Speed Limit: Limit how many months students can complete per week in real-life. So, if you put 2 here, students can complete two months of the game during the week. The following week they can complete another two months…

Starting Cash and Income

  • Starting Account Balances: Choose how much money students start with in their checking and savings accounts. TIP – One of the goals is for students to learn how to save and build an Emergency Savings Fund, so we recommend you have $0.00 in their savings account.
  • Hourly Wage ($/hr): Choose the hourly rate for the part-time mode, and the rate for the full-time mode. TIP: Students will earn a higher hourly wage when they study or do more personal development on the weekends.
  • Income Tax %: Adjust to reflect the income tax of your province or state.

Recurring Monthly Bills and Expenses

  • Recurring Monthly Bills and Expenses: Choose how much students will pay for each of their monthly expenses in both game modes.
  • Student Loan/Health Insurance: If you don’t want these expenses to be included, change the amount to $0.00.

TIP: Do a practice round where students do research on the average expenses in your area, (cell phone plans, gas expenses etc.) and then update the bills to reflect their findings on local prices. In the next round of the game, they will see the impact of their research on their experience in the game. You could turn this into an activity to see the different standards of living in different areas of the country!

Life Event Emphasis

If you don’t check any of the boxes, the Budget Game will randomly distribute pop-up choice cards from each of these categories. You can update the life events at any time to reinforce topics or lessons covered in class.

How the Game looks for Students

If you’ve made any changes to the default settings this area will show you whether you’ve made the game too difficult to win. Whenever you’ve finished adjusting the settings, click Next to continue.


Stock Game 

If you want to keep the Stock Game enabled in your class, keep the button on, (blue). If not, toggle it off and continue to the next section by clicking Next in the bottom right corner of your screen.

Your Trading Start/End Dates can be different from your Budget Game dates. So, if you want your students to have access to one game at a time, choose which game they start with by adjusting the dates.

To customize the Stock Game, click Customize Settings, or else click Continue with Recommended Settings to continue. You’ll see a list of the trading settings that your class will include below the trading dates. You can edit these at any time from the Edit Session Settings Page.

Portfolio Settings

  • Portfolio Currency: This is the currency your students will be trading in. This cannot be changed later.
  • Weekly Deposits: Students receive “new money” in their accounts at the start of each week. You can turn this on or off at any time. TIP: These deposits can recreate what real investors do each month as they put money aside to invest in their portfolios to save up for retirement or some other large purchase.
  • Initial Cash Balance: This is your student’s starting cash, in the currency you chose above.
  • Minimum Stock Price for Buying: Some teachers don’t want their students playing with penny stocks, this lets you put a price floor on what the students can buy.
  • Minimum Price For Shorting: Same as above, but applies to short selling.
  • Interest Earned on Cash %: The default setting is 3%, which will mean that students will earn 3% by doing nothing with their initial cash. TIP: To encourage your students to invest, you can decrease this to 1%, or even use negative integers!
  • Interest Charged on Loan %: If you have margin trading enabled, this is the interest rate that will apply once they start using their loan.
  • Allow Buying on Margin: This will allow students to borrow money based on their asset value. If students borrow money they will be charged interest.
  • Allow Short Selling/Day Trading: This will allow your students to short sell or day trade respectively. If day trading is disabled, students will not be able to buy and sell the same stock on the same day.
  • Allowed Trades per Account: Choose one of the options between 10 and 1000. This includes both buy and sell orders.
  • Limit Number of Trades per Day: By default, students can place as many trades as they like per day. Specify how many trades students can make by selecting Yes.
  • Make All Portfolios Public: By default, students are not able to see each others’ portfolios. Select Yes if you want students to be able to view each others’ holdings.
  • Require Trade Notes: By default, students will need to justify their investing decisions by completing the trade notes when they place an order to buy/sell. TIP: Trade notes can be exported along with all of their transactions to review how their strategies changed over time.
  • Your Admin Account to Appear in Rankings: You can participate too! And students love to compete against their teacher. Turning this off will remove you from the rankings.
  • Display Sharpe Ratio Rankings: This is for advanced tournaments, it will allow you to rank your students by risk-adjusted returns.
  • Display Alpha Rankings: This is similar to the ranking above, but it can be more accurate in tournaments that trade only US stocks (but less accurate with international stocks).
  • Display Treynor Rankings: This performance metric measures the portfolio as a whole, not the performance of individual holdings.

Trading Settings

Choose the security types and exchanges your students are able to trade by selecting Customize Settings. By toggling on the Show Advanced Rules button, you can set position limits and diversification per asset class. If you want to quickly include all asset classes choose Select All.

  • Position Limit: How much a student can invest in one company or ticker symbol based on the current portfolio value. For example, with $100,000 as the initial cash, a 20% position limit will mean students can invest $20,000 in any company/equity/mutual fund etc.
  • Diversification: How much a student can invest in one asset class. So if you set this to 50% for equities/stocks, your students will have to either keep the balance of their portfolio in cash, or invest in other security types. TIP: If you have margin trading enabled, you’ll want more than 100% enabled or else they will not be able to use their loan.

To continue with the recommended settings that are listed at the top of your screen, click Continue with Recommended Settings.

Security Types

You can choose between equities, ETFs, cryptocurrencies, options, mutual funds, bonds, futures, future options, forex and cash spots. You can also set different commission rates, and the way commissions are charged (per trade, per share, or as a percentage of the total order).

Exchanges

Add an X to each country you want students to have access to. US exchanges include United States, AMEX, NASDAQGS and NYSE. The exchanges only impact your equities/stock trading. We currently only support international securities for equities, spots (for currency trading), and futures (mutual funds, bonds, and options are US-only).

To quickly include all exchanges in your class, click Select All.

Customize Exchanges

If you turn this on, you’ll be able to either select “White Listed Stocks” or “Black Listed Stocks”. You can’t have both, so read on to see if either of these situations apply to you. You add custom exchanges at any time.

  • White Listed Stocks: Use this setting if you want to run a challenge where students are only able to trade a specific list of stocks, (e.g. consumer staples, S&P 500 companies or companies headquartered in your state/area). Enter the ticker symbol of each company that you want included, separated by a comma, and specify the exchange. The name you provide is what will appear for students on the trading page.
  • Black Listed Stocks: If there are companies that you don’t want your students to trade, list their ticker symbols in the available text box separated by commas.

Creating Assignments Tutorial

The final step in setting up your class is creating your first assignment. If you need more time to plan your lessons, you can click Skip this Step, and you’ll be brought to the class creation confirmation page. Click Copy an Older Assignment button to reuse a previous selection of lessons from another class. Please note, you will need to set the assignment name and dates even when using lessons from an old assignment.

To create your first assignment here are a few things to note.

  • Assignment Name: You can organize your assignments by subject, by week or any other method that suits your class. Whatever name you choose is what your students will see when they login.
  • Start/End Dates: You can select an exact time when your assignment is due, (e.g. 5PM) or when students are able to start. TIP: If your assignment starts in the future, students will not be able to see them until that date arrives.
  • Reward: Add a cash reward into your students Budget Game checking account, or their Stock Game buying power, after they complete all the lessons or tasks in an assignment. Choose which game and how much cash to be distributed.

Integrate the Budget Game with the Stock Game

If you want to integrate the Budget Game into the Stock Game, you can create an assignment that distributes an amount of money into the Stock Game after students compete X number of months in the Budget Game. To do this, select under Budget Game Actions the task Budget Game – Complete a full month and enter the number of months.

Navigating The Learning Library

With over 300 lessons, we’ve added a few shortcuts to make it easier to move between sections.

Each section header has a +/- at the end that allows you to collapse or expand all the included lessons. Quickly include all the lessons in a section by clicking Require All, or deselect them by clicking None. Allow students to retake the pop quizzes at the end of lessons by checking the boxes in the column on the right of the lesson names. Click All, under Allow Retries to allow students to retake all pop quizzes in a section.

If you don’t know what to pick for your assignments, and having a hard time getting started, please check out our Lesson Plans. Scroll through all the different topics like Budgets and Spending Plans, Economics Lesson Plans, Math Lesson Plans etc.


Student Registration Tutorial

Congratulations! You just set-up your class, you should see the Class Creation Confirmation page featured below on your screen. To get your students registered, you have two options.

Option 1 – Students Register Themselves

Use this option if you want your students to choose their own usernames and passwords, and enter their email address for password resets. You can share your registration link directly to your Google Classroom by clicking Share to Google Classroom.

You can access your registration link at any time by going to the Summary Report page. This page is available under the Reports menu, click Summary Report.

Option 2 – Generate Student Accounts

If you have younger students in your class, or you don’t want your students providing any personal information, you can generate accounts for everyone in your class. To do this, go to Registration File/Password Reset under the Administration dropdown menu.

Next, follow the steps shown below. Put in the prefix that all accounts will start with, and our system will randomly generate usernames and passwords. Enter the total amount of student accounts you need, and click Add.

Within a few seconds a list will appear with your student accounts. This list will also be sent to your teacher/admin email address.

TIP: We recommend you copy the usernames/passwords into a spreadsheet as soon as you receive them. Then, add the student names associated with each account before distributing them to your class. This will allow your students to remain completely anonymous, yet will make grading and reviewing reports a lot easier in the future!

Returning Students

If a student has already used the platform in a previous class, have them log in to their existing account first. Then, ask them to click your new registration link. This will add the new class to their existing account. If your class is private, make sure to provide the password so they’re able to join your new class.

A student is able to toggle between classes from the Student Dashboard. They will need to select the class first from the dropdown menu to be able to access the lessons and games. Their progress is saved as they go!

If you would like to set-up your Market Insight Widgets on any display screens in your classroom, this tutorial will walk you through the first set-up!

Prefer “Text and Image” guides? Keep reading!

What You Need

To get started, there’s a few things you’ll need:

  • A site license to PersonalFinanceLab.com
  • A method to open a web browser on your screen where you want the widgets to display. There are a few options for this:

A Smart TV with a web browser

If you have a Smart TV that has a built-in web browser, this is all you need!

Chromecast, Apple TV, or other method to cast a browser to a screen

If you have some other connection between a computer and the screen, you can run the widgets from your existing computer with no special tools needed.

Intel Stick

An “Intel Stick” is a computer-on-a-chip that can be plugged into any flatscreen TV to turn it into a Windows computer with Wi-Fi connectivity. This can also be used to put your widgets onto screens otherwise not connected to the internet.

You can find the cheapest one our team has tested here.

Part 1: Setting Up Your Screens

Your PersonalFinanceLab account manager will provide you with a link to our Widget Customization Page.

To set-up your custom widgets, you will create one or more “Screens”. Think of a “Screen” as a single TV or monitor, and you are choosing what you want to show on that display.

Your First Screen

Your first screen will be created automatically when you add your first Widget. A “Widget” is what you want to display on this screen for a certain period of time.

There are currently 3 types of widgets:

  • Watchlist Widgets, which rotate either through the DOW 30, or some other custom list of stocks
  • Rankings Widgets, which will display your class rankings from the stock or budget game,
  • Word of the Day Widgets, which rotate through vocabulary words and images,
  • …and Custom Widgets, which let you embed any website as part of the rotation.

To add a Widget to your screen, click “Add”, and your widget will appear on the right side of the screen:

After you add a widget, you can click “Edit” to view that widget’s settings:

Watchlist Widgets

This will embed either the DOW Finance Wall, which rotates through charts on the DOW 30 stocks and a news feed.

Instead of the pre-built DOW 30, you can instead create your own custom watchlist. Just enter the ticker symbols of the stocks you want to include!

There are three settings for the Watchlist widgets:

  • Timer, which is how long this widget will appear before changing to the next widget,
  • Theme, which can be “Light” (a white, light color pallet), or “Dark” (a dark blue color pallet), and
  • Symbols, for the custom watchlist only. This will be the list of symbols of the stocks you want to broadcast.

Please note that at this time, you can only have one watchlist per screen.

Ranking Widgets

The Ranking Widgets will broadcast your class rankings from the stock game or budget game to you screen. It will include your students’ usernames, rankings, and badges.

The available widgets are:

  • Stock Game – Overall Return Rankings
  • Stock Game – Monthly Return Rankings
  • Stock Game – Weekly Return Rankings
  • Budget Game – Overall Score Rankings
  • Budget Game – Credit Score Rankings
  • Budget Game – Net Worth Rankings
  • Budget Game – Quality of Life Rankings

For each ranking widget, you can choose the session to broadcast, and how long this ranking should appear on the screen.

Word of the Day Widgets

You can also add in our “Word of the Day” widgets to broadcast glossary terms. Available sets include:

  • Investing Word of the Day
  • Personal Finance Keys to Success
  • Key Economic Concepts
  • Accounting Essentials

The only available setting for the Word of the Day widgets is the timer.

Custom Embed

You can also embed any custom URL as its own “widget”. This can be used to broadcast your own classroom page, a Google Site, news feeds, or any other embeddable content.

Just put the URL of what you would like to broadcast, and how long you would like it to appear on the screen!

Multiple Screens

If you have more than one display, you can create a custom line-up of widgets for each. The “Screens” drop-down at the top of the page will let you switch between the settings of any screens you have already set up, or create a new screen.

Part 2: Broadcasting

Once you have set up your widgets, you will see your “Screens Link” at the top of the page:

This URL will open up your Screen and automatically rotate through your widgets. You can open this link in a new window or tab to preview your widgets. If you have a Smart TV or display with a browser built in, just open this URL and your widgets will begin to play automatically.

The same goes if you are using Chromecast or if your screens are already connected to a computer (such as a classroom SmartBoard or other display) – simply open this URL in any browser, and your widgets will begin to play automatically.

Intel Stick Instructions

First, open up your Intel Stick box. Take note of a few key pieces:

  1. The USB ports on the side of the stick (you’ll connect your keyboard and mouse here later)
  2. The power supply, and port it plugs into on the stick
  3. The HDMI extension cable (you can use this if the HDMI port on your screen doesn’t have space to fit the stick normally)
  4. The power button

To get started, plug the Stick into the back of the screen. If there isn’t enough space for it to fit properly, you can use the HDMI extender as an extension cord to fit into tight spaces.

Next, plug the power supply into the wall and the stick, then the keyboard and mouse into your USB inputs. Finally, press the on/off button (you should hear a small fan start), and turn on your screen.

Data Set-Up

The Intel Stick is a mini-computer running windows. This means you will need to go through the steps of setting up a computer for the first time (selecting language, connecting to wifi, and setting up a login).

Once finished, you’ll end on the Desktop. Note – Windows will be installing updates for roughly an hour after you first turn on your stick, so the first day will be a bit slow. It speeds up considerably once all updates are complete.

Once it has finished loading, just open up any browser, enter the URL of your screen, and press F11 to change to “full screen mode”. And that’s all!

Windows Configuration

If some of the widgets look strangely sized, some sticks need the display settings adjusted after the first set-up. Once you’re on the Desktop, right click and select “Display Settings”.

On this screen, ensure the “Resolution” is set to 1920 x 1080, and the “Scaling” is set to “100%”

RiseVision Instructions

If your school uses RiseDisplay and the RiseVision software with other widgets, you can also use the PersonalFinanceLab widgets too. Just add your “Screens” link as a “Website Embed” widget, and continue your set-up normally.

Assignments are a great way to manage your class’s activities around the simulation and this learn center, giving you the ability to track your student’s progress in trading, reading articles, and using our calculators. This will be a quick overview of what Assignments are, and how you can best make use of them in your classroom.

What is an Assignment?

An assignment is a list of tasks for your students to complete. You can track student progress on each item as they complete them, and both you and your students will have the ability to see progress on each item at any time.

Assignments fall into 3 categories:

  1. Watching Videos
  2. Taking Quizzes
  3. Making Trades

If there is an active assignment, your students will have a box on the top right of their “Dashboard” page showing their required tasks, and their current progress.

As your students do the required tasks, their progress for each item will be recorded, and their overall progress will fill.

You can have multiple assignments assigned at once, but your students will need to select the proper item from the drop-down menu for it to count (if you have assignments called “Week 1” and “Week 2”, progress will not be recorded for both assignments at the same time).

As the instructor, you can view all students’ progress on each assignment item, and their overall progress, at any time.

What Can I Included In My Assignment?

Watching Videos

We recommend starting with the “Videos” assignments. These involve watching the “Managing Your Portfolio” and “Making Trades” videos included in our Video Center. The videos are short: the smallest is about 40 seconds, the longest about 5 minutes, and show your students how to manage their portfolio and make trades.

Taking Quizzes

The  “Learning Center” piece of the platform contains over 600 articles, videos, interactive calculators, and glossary terms, written specifically to cater to high school students. These cover a wide range of topics in personal finance, investing, economics, social studies, and business.

Of these 600 items, we have over 100 (and growing!) that have been specifically curated to align with the National Standards for Personal Finance and Economics education. These articles and calculators also include short, 3-10 question self-grading quizzes at the end designed to re-enforce concept mastery.

Click Here for a full list of the assignment quizzes that are currently available.

If you want a copy of the answer key, please contact our team directly.

Making Trades

The biggest set of assignment items is items involving trading.

For each item, you set how many of this type of trade each student must make (make 5 limit sell orders, buy 10 Canadian stocks, ect).

Creating An Assignment

You can find the Assignments management page under “Administration” from the main menu.

Creating your Assignment

On the Assignments page, click “Create New Assignment”:

Next, give your assignment a name, and choose the assignment Start and End dates. The assignment will only be available for your students to complete between these dates, otherwise the assignment will be hidden.

We recommend that you do not have assignments with overlapping start and end dates – otherwise your students will need to switch between their “Active Assignment” to get credit (since students can only get credit for one assignment at a time).

Now select everything you’d like to include, and how many of each item. For videos, articles, and calculators, you can either include items or leave them off. For trading items, you can also specify how many of each type of trade students should complete to get full credit. Note: many of the Personal Finance and Economics articles were written specifically to cater to the National Standards. We list for each item which standard each assignment best applies to.

Once you have everything set up the way you want, click “Create Assignment” at the top of the page.

Viewing Student Progress

Once an assignment exists, you can see all your student’s progress on the “Report Card” tab of the same Assignments page.

The “% Completion” is the overall progress a student has made on each assignment. By clicking “Details”, you can see their progress on each individual assignment item. You can also export all student progress to Excel.

This guide will illustrate the different reporting tools administrators have at their disposal. The Reports page can be accessed under the Administration menu at the top of the page, by clicking on Reports. 

Administration Reports

Please note that progress on assignments can be found under Assignments from this same dropdown menu. For assistance with how to access progress reports on assignments, please check out this guide. Also, at the bottom of all Reports pages, there is a button to connect directly with our support team for live support.

Video Tutorial

This video tutorial will walk through every apsect of using the reports for your class or challenge. It is about 3 minutes long.

Summary Report

The summary report is the first report you’ll see. This has some quick stats on each tournament:

  1. This will allow you to switch between tournaments you’re viewing (if you’re an admin, all tournaments on the site, past and present, will appear. For sub-admins, only the tournaments you’ve created will appear).
  2. For all reports, you can export the page to excel, send it to yourself or others as an email, or view a printer-friendly version
  3. These are quick stats for the current tournament’s total user activity
  4. This is a brief snapshot of the tournament rules

Summary Report

Current Rankings

The Current Rankings report shows all the current stats for your class, including each student’s open positions and trades

 

  1. You can filter by username if you’re looking for a specific student, but you will need to select the tournament you want to see (this tends to reset between page selections, so make sure the correct tournament is selected).
  2. These are the stats for your tournament. The last column, “Active”, tells whether or not this account’s value is actively updating. Accounts become inactive when the Tournament End Date has passed: inactive accounts cannot trade, and the value of their open positions is frozen at the time that the contest ended.
  3. You can choose which date range to view (useful for historical open positions and trades)
  4. “View More” will let you see each user’s open positions, trades, account balances, and an estimation of the profit and loss from each closed position
  5. Cash Adjustment will allow you to give cash to an individual student

Rank Report

Historical Rankings

 

Historical Ranking

This page is similar to the “Current Rankings”, but showing more stats for each user (like Sharpe Ratio value). It does not give the ability to view open positions or trades, or add cash.

We take a snapshot of the values for each participant every day between 6pm and midnight (New York time) – the historical rankings will show you these snapshot values.

This means that you can only see the previous day’s ranking for the Historical Ranking.

Changing Dates

You can also see the historical ranking values for any previous day of your challenge. To see a previous date, click the date to change to the day you want to view, then click “Get Report”. Once you update the date, the export button will also download the report for your selected day.

Registration File

Registration File

This page will show each user and the information they entered when first registering (name and major, for example). It will also show the registration date

User Summary

 

The User Summary is most useful to get the stats of which students are most active: it will show the total number of orders and trades for each student, along with the last time they logged in.

Reports

 

Generate Reports

All reports on this page export the entire tournament’s data to excel, so you can see all students in one spreadsheet. The values on the exported reports are valid at the market close on the previous day of trading, except open positions (which are current). Descriptions of each downloaded report:

  • Account Statements – The biggest report, this shows every student’s account balances, open positions, and complete transaction history. Warning – if you have a large tournament (over 100 students), this report can take a very long time to load, you may want to export each part of this report individually (see below)
  • Historical Portfolio Values – This will show each user’s portfolio value and rank on each day that the tournament was active. Students appear in the list on the date they registered, but will be ranked as 0 until the first day they make a trade
  • Export Account Details – This will let you export a single piece of the Account Statements report, instead of the whole thing at once
    • Account Balance – Shows each student’s portfolio value, long positions, short positions, and total trades
    • Transactions – Shows each student’s full transaction history as of the last market close
    • Open Positions – Shows each student’s full open positions, with current market value

Budget Game Report

So far all the reports we’ve covered are based on the Stock Game portfolios, and transactions. To be able to review how your students are progressing in the Budget Game you’ll need to use this report.

As the other reports you can either view the game scores from within your browser, or you can download to Excel or Google Sheets. This report includes the following information:

  • Username
  • Current Date (in the Budget Game)
  • Completed Month
  • Overall Score
  • Net Worth
  • Credit Score
  • Quality of Life

Accounting is often defined as the backbone of any corporation or business. Without the numbers explaining the day-to-day operation, it’s tough to tell how well or how poorly said company is doing. In order to simplify accounting as a whole, it is easiest to split it into two separate definitions. On one side, there is financial accounting, which focuses heavily on the numbers and creating balance sheets in order to keep track of the company’s finances. On the other side, there is managerial accounting, which focuses heavily on the management decisions that are made in regards to the companies financial decisions.

Managerial Accounting vs. Financial Accounting

costThe main difference between managerial accounting and financial accounting is not that financial only focus on financials and numbers. Both of these rely heavily on numbers and interpreting them. The biggest difference is drawn from managerial accounting focusing also on operational reports throughout the company, and also not being held to certain compliance laws that financial accountants must obey. To be able to understand the more specific differences, we should start with a definition of both.

Financial accounting itself is focused on the financial statements of a company. These could be anything from income statements, balance sheets, statement of cash flows, statements of stockholders equity etc. They specifically put these together based on the companies previous quarter. A great way to get a feel for these financial statements specifically would be to search your favorite stock (such as Nordstrom (JWN) previous 10-k and go over the companies balance sheet, income statements, etc. and review how they look and are put together. This would give you a good feel for where the financial accountants come from and how they look at a company.

Managerial accounting focuses on costs and manufacturing processes in order to streamline efficiency for the company. A good example of this is the “make or buy” decision that a company faces. From a managerial accounting perspective, the numbers they produced are taken from them and reproduced on the financial statements that the financial accountings put together. So, they work together, but both have different roles in the company.

Who uses it?

The easy answer to this question is managers of divisions of corporations. This is absolutely true, but it is important to highlight how certain industries use it for their management decisions. Some titles of these managers include financial controller, managing director, and accounts director. Every company has some aspect of managerial accounting that goes into everyday decisions, but a few great examples include hotel and manufacturing companies (such as Procter and Gamble PG). A hotel works in such a way that they keep a certain amount of rooms open for walk-ins so that they can charge more for a night. A form of managerial accounting helps to forecast the amount and keep the right amount of rooms open so that the hotel is full and revenue is maximized. A manufacturing company would use forecasting as well, but would use it to see if a product has the demand currently and if they should continue to manufacture it or halt production. Coke-Zero just did this – Coke (KO) is currently in the process of rebranding their zero sugar beverages to improve sales. A company such as Coke would also look into the “Make or Buy” question that many manufacturing companies ask themselves.

Make or Buy Decision

Manufacturing companies have a big question to ask themselves when they begin to move a product from the research and development stage to the market. Should they manufacture it in house and have high fixed cost and low variable cost, or should they outsource it to another company and have low fixed cost and high variable cost?

Costs

A fixed cost is an initial cost taken on by the company. It is a one time charge that is not contingent on the amount of something manufactured. On the other hand, a variable cost is something that is charged per unit manufactured. This process is important in this situation, because if a company can forecast how much they will need something, then they can choose one or the other. If the amount that they are outsourcing is lower when the calculation is completed than the initial fixed cost of setting up the facilities, then it would be better to outsource. However, should they be better off to produce in house should they be making a larger amount of products. This will make much more sense once the numbers are introduced.

So now that this is clearly an example of this could possibly be the new form of Coke that is to be put into the market after Coke Zero. For this example, we will assume Coke isn’t the large company they are and that they don’t have facilities to produce Coke Zero Sugar. The math would look something similar to this:

Make:
100,000,000 Bottles of Coke Zero Sugar
Initial Fixed Cost of setting up the facilities: $100,000,000
Variable Cost per bottle produced: $.10

X = $10,000,000 + 100,000*.10
X = $100,000,000 + $10,000,000
X = $110,000,000

Buy:
100,000 Bottles of Coke Zero Sugar
Initial Fixed Cost of setting up the facilities: $0
Variable Cost per bottle produced: $1.15

X = $0 + 100,000,000*$1.15
X = $115,000,000

The managerial accounting looking at this above would immediately recommend to the CFO that they Make the Coke Zero Sugar rather than buying them. Due to the fact that outsourcing the product costs a whole lot more in the variable cost category, the cost per unit skyrockets making it much more expensive. In reality, Coca-Cola does not bottle its own drink – it contracts out bottling companies, and have since they first opened. They just produce the syrup!

Contribution Margins

Contribution margins are the price charged for the product less the variable costs associated with manufacturing it. The sum of this is the profit earned for the associated product. This number is combined with other contribution margins to come to the company’s profit. The big takeaway from this is that the more that a managerial accountant can get the variable costs down, the more profitable the product can be.

Cost Allocations

Cost allocation is the process of assigning cost to different cost objects. A cost object can be anything from square footage to a headcount in an office. Essentially, you can value something and add your cost to something in order to find a fair way of spreading it out.

The example of headcount can be used in order to assign costs to each individual employee in the office. From there, a managerial accountant could either choose to eliminate jobs, outsource, or possibly merge two positions in order to allocate costs more fairly and save money. For a square footage example, a managerial accountant could base a warehouse size based on the amount of clientele around the area. They would allocate the square footage to the areas where there are more clients and less to those where there are less. Cost allocating is a great way to make your business more lean and efficient through managerial accounting. It is also important to note that some accountants will use higher tax areas to allocate more costs to them in order to report lower taxable income at the end of the year. This allows them to work together with the financial accountants as mentioned earlier to produce a different balance sheet at the end of the year.

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This lesson is part of the PersonalFinanceLab curriculum library. Schools with a PersonalFinanceLab.com site license can get this lesson, plus our full library of 300 others, along with our budgeting game, stock game, and automatically-graded assessments for their classroom - complete with LMS integration and rostering support!

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[qsm quiz=169]

Have you ever wondered how big and small companies gather their customer base? With all the people in the world, how do companies select who to market to? Larger companies use mass marketing to market their products, while smaller companies use market segmentation.

What is Market Segmentation?

Market segmentation is the process of dividing a market of potential customers into groups (segments) based on different characteristics.  Because of the different strategies that are used for different consumer groups, it is easier for marketers to personalize campaigns, and engage new customers.  This is how target marketing matches marketing efforts to the needs of a specific market segment.  By putting the target market into segmented groups, marketers can be more efficient with their time and potentially save money on campaigns.  This is a more cost effective way for the company to market their business.

It is essential for marketers to define the total market for the product that is trying to be sold.  Purchasing needs and patterns are two important factors that need to be considered.  An example for the total market for a book on newborn babies can be estimated by gathering the total number of women who range in the average age of birthing children.

Once the market is defined, marketers are able to segment it further and break the full campaign off into segments.  When choosing the segmentation criteria, it’s important to understand human behavior.  Factors such as demographics, geographic area, and psychographics are the three main characteristics to focus on when determining how to market to each segment.  Once the criteria is defined, the company then develops segment profiles.  A segment profile puts the general characteristics of consumers in the specific segments that may contain age, behavior pattern, and gender.  After the segments are created, the company will assess the potential profitability that can come from each segment and then selects them for targeting.

By putting the target market into segmented groups, marketers can be more efficient with their time – potentially saving money on campaigns.  This is a more cost effective way for the company to market their business.

Tools of Market Segmentation

Demographic Segmentation

Demographic Segmentation is the most important criterion for measuring a target market. Marketers usually have good ideas about how big different demographic segments are based on measurable statistics, which can easily be retrieved from the census bureau online. Once they know the size of each demographic, they can use polling data to find the specific tastes and preferences of each group. Groups are usually defined by:

  • Age
  • Gender
  • Income
  • Marital status
  • Education
  • Race
  • Religion

For example, a liquor company may want to target based on what different age groups prefer to drink. They would set up a poll that suggests the people under the age of 54 prefer beer and anyone over that age prefer wine. This can also be broken down further by splitting the age groups by gender.

Geographic Segmentation

Geographic Segmentation is the process of segmenting a market based on location. Depending on the scope of the business and where it is located, and what type of people they’re trying to attract will determine the geographic segment.  This can be done by segmenting by:

  • Neighborhood
  • Zip code
  • Area code city
  • State/Province
  • Region

Geographic segmentation relies on the assumption that groups of customers in a specific area may have specific product and service needs. For example, pool servicemen focus on suburban areas that are more likely to have a pool. They can further narrow this by focusing on suburban areas with larger elderly populations, who are more likely to be wealthy and not capable of cleaning pools themselves.

Psychographic Segmentation

Psychographic Segmentation divides the target based on socio-economic class, personality, and lifestyle preferences. There is a scale that is used and it ranges from the highly educated being at the top, all the way down to the uneducated and unskilled at the bottom. Marketers use this type of segmentation to figure out consumers based on their education, economic status, social status and working class.  some categories include:

  • Upper middle class where occupations are in upper management, administrative or professional jobs
  • Middle class where occupations can be professional but in intermediate management
  • Lower middle class where occupations are supervisory, clerical, lower management and junior professionals
  • Skilled working class which includes occupations as skilled manual laborers
  • Working class which included semi and unskilled manual workers
  • Lowest level which are prisoners, widows, widowers, low-grade workers.

Psychographic segmentation is based on the theory that the choices that people make when purchasing goods or services reflect their lifestyle/socio-economic class. Through these classes, market segmentation works to advertise a product within a certain area of people’s interest. They might advertise entry-level jobs to prisoners who were just released from jail.

Target Markets

These tools above are used in market segmentation and there are different ways that all three of these tools are put together in order to find the perfect market to advertise their product. For instance, a business that sells high tech baby supplies will need to identify a target market. The business will look at the demographics and take a poll on anyone within the millennial age that are more likely to have children and what they prefer as their supplies. Next, they will look at the geographic and psychographic segment and narrow the market to those who have upper management jobs who can afford the high tech baby supplies and who live in maybe an urban region where technology is used in people’s lives every day. Narrowing the target market saves time and money by focusing only on the potential customers who would be most interested – sending advertisements for high-tech baby supplies to retired males is likely just wasting money.

Campaigns Per Market

Sometimes, marketers have to use different marketing techniques, and campaigns for the same product.  If a company is trying to sell a smart phone and they want everyone to buy it but the company has to connect with everyone through different campaigns. The way this is done, is by segmenting the market by different demographics, customer profiles, psychographics and geographic. For instance, creating a segment based off of millennials, teens, adults, and the elderly, the company is able to develop different marketing techniques to target each group and get them to buy the product. Showing that the smart phone is user-friendly may help target the elderly because it may be harder for them to learn new technology. Showing the teenager all the tech features will draw them in, while broadcasting that the smart phone is a great learning tool will allow adults to purchase them and use it as a tool for their children. Smart strategies use different campaigns for different market segments for the same product, trying to hit the features that each market is most interested in.

Customer Profiles

There are also certain variables that are used that contribute to making a customer profile. The customer profile is a description of a set of customers that includes T variables such as buying patterns, brand loyalty, credit worthiness and purchase history. It is important that the marketer understands the potential customer by their buying patterns, their likes/dislikes, how they purchase and their demographics, geographic and psychographics analysis.

For example, if you are a producer of socks and your products are made in America and a percentage of the proceeds go to charity, the customer profile may be based on a group of people who buy more products that are manufactured domestically and who enjoy giving to charity and helping others. Through the customer profile, different market campaigns are generated and sent out to those customers. For instance, reaching out to different age groups requires different forms of communication, the old man in the neighborhood will get a letter/postcard, and the teenager will get an e-mail. Different forms of communication based on customer profiles are a great way to engage with potential customers.

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[qsm quiz=168]

Brokerages exist to allow individuals to make investments into the larger market. In other words, they connect individuals to the markets as a whole.

Securities

Brokers help individuals trade securities, the security type will change depending on the broker, but they usually fall into these categories:

  • Cash (including Foreign Exchange markets)
  • Individual Securities
    • Bonds and Debts
    • Stocks
  • Structured Products
    • Mutual Funds
    • Exchange Traded Funds (ETF)
    • Exchange Traded Products (ETP)
    • Unit Investment Trusts (UIT)
  • Derivatives
    • Options
    • Futures
    • Future Options

To actually trade these securities, an individual would need to open a brokerage account with a broker-dealer.

Broker-Dealers

“Brokers” are people who bring two interested people together to make a trade, they are the “middle man” of the transaction. “Dealers,” on the other hand, are usually directly involved in the transaction. Dealers would be like a storefront, they buy goods from their own suppliers, then sell them to the final consumer.

Stock brokerages fall in the middle, and so are called “Broker-Dealers”. When you want to buy or sell an investment, they work to match you with someone who is willing to make that trade, (acting like a broker). To speed up the process, they also usually have their own reserves of the most commonly-traded stocks, so you might end up buying from (or selling to) the brokerage itself. This way, they are also acting like a dealer. The five largest broker-dealers, or firms, in the United States as of 2017 are Fidelity Investments, Charles Schwab, Edward Jones, Ameriprise Financial, and TD Ameritrade.

Selecting which firm in which to house a brokerage account depends on a number of factors, most notably:

  • Types of investments and securities the investor desires to trade
  • Commissions and fee costs associated with desired trades
  • Level of investment guidance and research provided by the broker-dealer
  • Account access interfacing services – i.e. ability to place trades online, by phone, or other means

The process, though, for purchasing and selling investments and securities has a number of activities that need to occur, both visibly and behind the scenes, in order to execute a trade correctly.

Security and Investment Operational Activities

The buy or sell process within a brokerage account is called Trade Execution. Trade execution is an investor confirming the desire to buy or sell an investment or security. Once the investor signals their intention to place a trade, it starts the Trade Capture process.

A Broker-dealer is required to record every aspect of a trade execution for both records, and to actually facilitate the transaction. The process of performing trade execution, by the broker-dealer, records what investment is to be traded, what quantity of the investment is to be traded, what price the investor seeks for the trade, and any special instructions associated with the trade.

Once the Broker-dealer has performed the trade capture the trade moves to Trade Validation. Each Broker-dealer has internal systems to check the validity of the trade that has been captured. The purpose of trade validation is to reduce the risk of erroneously filling an order. The broker-dealer will ensure that adequate funds are available for purchases or, in the case of a sale that there is enough value in the investment to liquidate for what the investor has requested. More sophisticated trade validation will also look at an investor’s trading behavior in an attempt to shut down trades that appear to be fraudulent.

Remember, a broker-dealer who holds a brokerage account for an investor is a custodian. Meaning (as a custodian) the broker-dealer simply holds an investor’s securities and investments. As such, once trade validation has occurred the trade moves into the fulfillment phase.

Trade Fulfillment is dependent on a broker-dealer’s trade agreements in place. Often broker-dealers will hold popular securities, remember securities are typically stocks (equities) and bonds (debt), and investments available in reserve; additionally, broker-dealers will have contracts in place with other broker-dealers to fill trades for items that are not held in reserve. The contracts ensure that trades requested are fulfilled at a reasonable speed that is reflective of the investment’s publicly stated value.  These trade agreements will also outline the speed at which the settlement will occur.

Settlement occurs when both parties have received what each is legally entitled to receive. For example, if Investor X places a trade to sell an investment, Investor X upon fulfillment is entitled to receive cash. But, for Investor X to sell the investment, another investor would need to want to purchase the investment. Say Investor Y desired to purchase Investor X’s investment; upon fulfillment Investor Y would receive the agreed upon investment from Investor X in exchange for cash.

Once settlement has occurred, the broker-dealer then moves into the Trade Reporting phase. Each time a trade is placed, whether fulfilled or not, the broker-dealer acting as the custodian must report the trade. Internal reporting ensures that the custodian has completed the delivery of the agreed upon exchange. External reports are prepared for three different entities. The first is the owner of the brokerage account. Trades must be reported accurately for statements sent to the brokerage account owner.  Second, each state in the U.S. has a trading oversight committee that the transaction is reported to. This is to ensure that all trades have abided by state law that oversees securities and investments. Lastly, the transaction is reported to the Internal Revenue Service (IRS). Reporting to the IRS ensures that all potential taxable trades have been recorded for tax collection during tax filing season.

Deviating from the listed steps is prohibited. Brokerage accounts held by broker-dealers are subject to regulation from individual states, the U.S. Securities and Exchange Commission (SEC), and the Financial Industry Regulatory Authority (FINRA). Each of these regulatory bodies requires that broker-dealers follow this pattern for securities and investment operations or face stiff penalties.

Operations of a Securities and Investment Office

Given that broker-dealers – and by extension brokerage accounts – are regulated by the SEC and FINRA, a number of other operations within the role of the broker-dealer are also highly regulated in addition to the actual trade process. These operational processes included, but are not limited to the following:

  • Receipt of the customer’s funds – i.e. checks, wires, money orders, etc.
  • Handling of customer complaints
  • Adherence to state level regulations, referred to as Blue Sky Laws
  • How new securities and investments are offered to the public
  • Properly reviewing and documenting reviews of both transactions and customers
  • Ensuring that compensation to advisors and consultants is fair and within market norms
  • Procedures for prohibiting insider trading
  • Sales practices
  • Advertising practices

The bulk of operational regulations to which broker-dealers are subject, stem from the Securities Act of 1933, Securities Exchange Act of 1934, Investment Company Act of 1940, and Investment Advisers Act of 1940. The purpose of each of these regulations is to promote fairness and transparency with investors from securities and investments being offered by broker-dealers. Reexamining each of the operational processes through the lens of these laws is aimed at clients of broker-dealers receiving the due diligence that is needed to make informed decisions about securities and investments.

Broker-Dealer Commission Arrangements & Environments in Which Security and Investment Services are Offered

All securities and investments have a cost.  The cost may come in the following forms:

  • Commissions,
    • Front-Load
    • Back-Load
    • 12b-1 – annual marketing and distribution fee
    • Flat Fee
  • Fund expenses
  • Spreads
  • Advisory Fees

Each of these potential securities and investment costs may be applicable to a brokerage account and are how broker-dealers earn a profit and pay their employees. Understanding how each of these costs manifest will guide investors to which investments are appropriate within a brokerage account to meet state goals and objectives.

Front Load Commission

Commission arrangements come in four typical forms: front-load, back-load, 12b-1, and flat fees. A front-load commission arrangement is where an investor will pay upfront a percentage of money placed into an investment.  Normal front-loads for packaged structured products range from 0% to 5.75% depending on the total dollar amount entering the investment. For example, say an investor desires to purchase a front-loaded investment with $100,000 and the broker-dealer charges 4% to enter. The customer will pay the broker-dealer $4,000 to enter into the investment and have $96,000 actually placed into the investment.

Back Load Commission

A back-load commission on the other hand charges an amount of money as a percentage of the investment when the investor exits a structured product. For example, if an investor desires to purchase a back-loaded investment with $100,000; the broker-dealer will charge nothing when money is placed into the investment. However, when the investor sells the investment, the sale is subject to typically 1% to 3% of the total sale. So, if the investor were to sell $100,000 from a back-loaded investment, $1,000 to $3,000 will be paid to the broker-dealer.

12b-1 and Fund Expenses

On the surface, a back-loaded investment may appear more attractive.  However, two additional costs exist within commissioned products – Both fund expenses and 12b-1 fees. Fund expenses are found in any structured product and are necessary to perform the day-to-day functions of managing the investments within the product. However, 12b-1 fees are reoccurring commission arrangements between structured products and broker-dealers. Front-loaded investments often have 0.10% to 0.25% in embedded 12b-1 fees. Whereas back-loaded investments often have 0.65% to 1.00% in embedded 12b-1 fees.

To the investor, utilizing a back-loaded investment often means giving up 0.75% in returns each year. For $1,000,000 brokerage account, that is $7,500 annually in additional commissions paid. FINRA recommends always comparing total costs of front-loaded and back-loaded investments with the FINRA Fund Analyzer.

Flat Fee

In response to both client demand, and new regulations, many broker-dealers are now opting instead for a flat commission fee. In doing so, loads are done away in lieu of a stated fee. 12b-1 fees frequently disappear as well. For example, amongst the largest broker-dealers initially listed a number of them offer stocks and non-loaded mutual funds for between $5 and $40 per trade – both buy and sell trades. The benefit to a flat commission fee is more transparency in costs, and often times lower overall costs in larger balanced brokerage accounts.

Spreads

Spreads are another indirect way in which a broker-dealer can profit and are often in addition to a flat commission fee transaction. In lieu of a load, a spread is a small change from the publicly traded price of a security that a broker-dealer keeps. For example, say Stock Z is publicly selling for $32.33 and an investor wishes to sell 100 shares of Stock Z. The investor’s broker-dealer may offer to purchase Stock Z for $32.30 knowing that the stock can be resold to another dealer for the $32.33. The three-cent difference is the broker-dealer’s spread. In effect, the broker-dealer has made an additional $3.00 on the transaction through the use of a spread. Spreads can likewise be assessed to buy trades.

Advisory Fees

For investors looking to avoid commission arrangements entirely and seek a high level of assistance in either investment guidance or day-to-day investment management may seek out an advisory arrangement – referred to as an advisory fee account; it is worth noting that fund expenses do still exist with this arrangement. These fee-only arrangements are done in one of two ways: the first fee-only arrangement is an agreed upon fee as a percentage of assets under management (AUM). For example, if $100,000 is on deposit in a brokerage account and the advisor fee is 0.50%, the broker-dealer will charge $500 annually to manage the account. The broker-dealer is impartial to security and investment selection, as compensation does not change.

Conversely, a fee-only arrangement can also be arranged as a flat fee solely.  Rather than a percentage of AUM, a flat fee of $250 to $1,500 is charged regardless of the balance in question. Again, the broker-dealer is impartial to security and investment selection, as compensation does not change.

Each of the cost arrangements – commission, spreads, and advisory fee arrangements (fee-only) – are available through either a Register Investment Advisor (RIA) or a broker-dealer directly.  When held through a broker-dealer directly, an investor is either self-directing investments and securities, or utilizing a computer model for guidance, (also called a robo-advisor). Which fee structured is deployed is largely dependent on level of investment guidance and research is provided and the types of investments that are desired.

Utilizing a RIA should yield the highest level of investment guidance, research, and investments but also tends to carry the highest price tag.  Self-directing within a brokerage account will reduce overall investment expenses, but often at the sacrifice of investment guidance, research, and investment choice. Computer guided models straddle the middle and continues to gain popularity for investors who do not desire face-to-face servicing. An investor should always select which channel is most closely aligned with their investment goals and objectives.

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[qsm quiz=167]

This is a library of Google Slides and PowerPoint presentations designed to accompany lessons built into the Personal Finance Lab assignments.

At some point in your business career you will likely be asked to build a case study. Whether it’s for school or for work, building a case study is a very methodical task. While case studies will differ across companies and sectors, your process should remain the same. When conducting a case study, you should try to include these core pieces: a summary of the company’s background, analysis of their background, the company’s internal strengths and weaknesses, their opportunities and threats, the external environment that they compete in, an evaluation of your SWOT analysis, and some recommendations to remedy potential issues you find. After figuring out which company you’re looking to examine, the first step will be to write a summary of that company’s background.

Summarizing a Company’s Background

A summary of a company’s background is just as it sounds — a brief synopsis of who the company is and what they do. Here is a summary of Ford Motor Co. found on CNNMoney’s website:

“Ford Motor Co. engages in the manufacture, distribution, and sale of automobiles. It operates through the following segments: Automotive, Financial Services, Ford Smart Mobility, and Central Treasury Operations. The Automotive segment includes the sale of Ford and Lincoln brand vehicles, service parts, and accessories worldwide, together with the associated costs to develop, manufacture, distribute, and service the vehicles, parts, and accessories. The Financial Services segment includes its vehicle-related financing and leasing activities at Ford Motor Credit Company LLC . The Central Treasury Operations segment engages in decision making for investments, risk management activities, and providing financing for the Automotive segment. The Ford Smart Mobility segment designs, builds, grows, and invests in emerging mobility services. The company was founded by Henry Ford on June 16, 1903 and is headquartered in Dearborn, MI.”

The summary is short and succinct. It explains who Ford is, which segments they operate in, and a brief explanation of what they do in each of their segments. When making a summary of your own, you’ll want to keep it short and sweet; the summary is only meant to introduce the company and what they do, it’s not meant to be comprehensive. Once you’ve summarized your company’s background your next step will be to start analyzing their history, development, and growth.

Analyzing a Company’s Background

Now that you’ve summarized the company, you’ll want to more thoroughly understand their background to get an idea of how they got to where they are today. Primarily, you’ll want to analyze their history, development, and growth.

When mulling through a company’s history you’ll start at their inception. You will be looking backwards to see how they got to where they are. The good, the bad, the ugly, the fantastic; you’ll want to see how your company dealt with both their successes and their failures. It can show you how they handle certain situations. When faced with competition, do they try to be more creative to get a leg up, or do they budget more effectively and out finance their opposition? Finding the answers to these questions can explain how the company will likely handle similar situations in the future.

Development and growth shows how the company developed and grew from the beginning until now. Did they bring a revolutionary idea to the market and change an industry like Ford, or did they take something old and put a new spin on it? Did they burst onto the scene and never look back or did they slowly build into a profitable company? When analyzing your company’s growth and development you’ll want to see how successful they were in growing their business. With exponential increases in available capital, a successful business will find ways to continue growing at a healthy rate — until a certain point. Eventually every company will reach their growth potential and will look to extract as much value from their business as possible, such as General Electric. Observing how well your company uses their cash flows to grow and develop their business will give you an insight into how they plan to develop in the future and how likely they are to succeed.

SWOT Analysis

After you’ve finished analyzing your company’s background, you will begin conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. The first part of your SWOT analysis will be identifying the company’s internal strengths and weaknesses.

Internal Strengths and Weaknesses

When analyzing a company’s internal strengths and weaknesses, you should be looking only at things within the company’s control. This will typically include the company’s culture, expertise, and resources.

Culture

A company’s culture involves different aspects of their organizational beliefs, image, and structure. This includes the company’s mission statement, how they handle public relations, and how they handle their employees. If a company has a good public and private standing, then their culture would be considered a strength. However, if they have a bad public image, such as Comcast, or internal employee discontent, like Google, you could deem their culture to be a weakness that needs be improved.

Management Structure

Part of looking at a company’s culture will involve understanding their management structure and control systems. The management structure shows who is in authority and how work is divided. There are three main types of management structures: horizontal, vertical, and matrixed.

Horizontal

Horizontal management is one where there is no middle management between staff members and executives. In this style of management, each supervisor has a larger number of people to manage. This means that a manager in a horizontal structure will have more responsibility than one in a vertical structure. The benefit to this is that information moves quicker, since there is no middle management to pass through. It also benefits workers, as it allows them to be more autonomous and directly involved in the decision-making process. Horizontal management is more common in companies that are growing and trying to harbor innovation. Since innovation requires lots of free-flowing information, it is better when there are fewer people it must pass through to reach the top executives.

Vertical

Vertical management is one where information is passed from the top to the bottom — from supervisors to staff members. You can think of vertical management as a pyramid — where you have a CEO at the top then three vice presidents then five senior managers and so on. Unlike horizontal management, vertical management is very rigid and bureaucratic. Information flows in a slow, steady manner, passing from supervisor to subordinate until it reaches the very bottom. This style of management is more common in larger conglomerates like General Electric, who would prefer more executives since they operate in many different sectors. These companies don’t require information to move as quickly, so they’d rather it be refined as it moves through the chain of command.

Matrixed

Matrixed management is a bit more difficult. This management structure attempts to combine the strengths of both horizontal and vertical management. Many larger companies are trying to move into a matrixed structure, but the details are still being tweaked. This type of structure is not as old and well researched as the others, so companies are still trying to see what the benefits and disadvantages are. It is also much harder to integrate, because it requires a thorough understanding from both executives and those who report to them.

Expertise

A company’s expertise involves how knowledgeable they are in their given field. Expertise is measured by comparing how vital a company’s skills are relative to the market they compete in. If your company has skilled employees in computer software, but there are other companies with similar skills, their expertise may not be considered a strength. On the other hand, if your company is significantly more knowledgeable than their competitors, it could be considered a strength. While expertise involves an external factor by comparing your company’s knowledge to their competitors, it’s something that is internally controlled. A company can control their expertise by hiring and investing in highly skilled employees; they cannot control who their competitors hire and how they invest in their skills.

Resources

A company’s resources include their finances, assets, and infrastructure. Analyzing a company’s resources involves observing how they manage their resources compared to their competitors.

Corporate Level Strategy

Using a company’s resources, you can begin to examine their corporate level strategy. Corporate level strategy is concerned with the company’s business decisions and how they affect the entire organization. Financials, mergers and acquisition, and the overall management of resources are all things involved with corporate level strategy.

Usually, companies within the same industry will have similar corporate level strategies. For example, companies in the telecom industry have higher levels of debt than companies in other industries. This is because they must make larger initial investments in infrastructure before they can start to deliver their products. However, that doesn’t mean companies who break from the industry tradition are always weaker, in fact, it could be a strength.

Understanding your company’s corporate level strategy will help explain some of the decisions they’ve made, as well as allow you to formulate recommendations that help them enhance their strategy.

Intellectual Property

A company’s resources can also include their intellectual property. Intellectual property is a creative invention that a company has legal access to use commercially. This includes trademarks, patents, and copyrights. Intellectual property can be a big internal strength for a company, especially if it restricts competitors from being covered under fair use, such as Apples pinch-to-zoom feature.

Now that you’ve covered the Strengths and Weaknesses portion of your SWOT analysis, you’ll need to find identify the company’s Opportunities and Threats. This is done by looking at the external environment of your company.

External Environment

The external environment is composed of all the outside factors that impact your company’s operations. These are the factors that your company doesn’t have control over. It can include their competitors, their customers, the government, and the economic climate. From the external environment, you will be able to observe potential threats to your company as well as potential opportunities they may have.

Threats

recessionThreats in your SWOT analysis will consist of problems that could arise for your company due to either internal or external threats. Employee discontent, expiration of a patent, or legal issues would all be considered internal threats that could potentially harm future business operations. External threats, which can consist of competitor innovation, government regulation, or an economic recession could also pose a serious threat to business operations. When analyzing for threats to a company, the primary concern is whether something will negatively impact business operations. If something positively impacts business operations, it would be considered an opportunity.

Opportunities

Opportunities in your SWOT analysis will consist of ways that your company can potentially improve their business operations. These will include both internal and external strengths. Building on employee knowledge, launching of a new product, or a positive economic forecast are all potential opportunities for a company. The primary goal of an opportunity is to positively affect a company’s business operations.

Once you’ve completed your SWOT analysis, you will then want to evaluate what you’ve found. What you find will likely be part of the recommendations that you formulate to your company.

Evaluating your SWOT analysis

By conducting your Strengths, Weaknesses, Opportunities, and Threats analysis, you will have identified what your company does well, what they need to work on, what opportunities are present for them, and what threats they may face. The information you’ve discovered will then be used to help formulate recommendations to the company.

Formulating Recommendations

The final step in building your case study is to formulate recommendations. This is the part where you reflect on what you’ve discovered during the process of analyzing your company and synthesize meaningful recommendations to them. You may suggest that your company continues investing in one of their strengths, or make note of an opportunity that is present. You may also wish to recommend that your company shores up one of its weaknesses to potentially eliminate a looming threat. When formulating your recommendations, you’ll want to cite the information you discovered during your case study. This will provide a reference point to which the company can verify your claim.

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[qsm quiz=166]

The love of money…

A Case of Fraud at LocatePlus Holdings Corporation

 

In business, greed comes most frequently not in the pursuit of profit but in the form of financial fraud. Individuals who lack or loosen their ethical restraints often rationalize their behavior as unavoidable or good-intentioned. But, make no mistake, people who commit fraud normally do so in order to enrich themselves even if that enrichment comes to cover up a failure which would affect the wealth they have come to feel entitled to.

The failure or lack of ethical restraint lies central to the case of LocatePlus Holdings of Beverly, Massachusetts, a company in the business of selling its services to provide access to personal data and investigative background information.

In 2012 and 2013, the Chief Executive Officer of LocatePlus Holdings, James Fields and former CEO John Latorella both pled guilty to various charges of fraud and violations of Federal securities regulations.

The Case

gavelAccording to documents filed in the US District Court of Massachusetts by the Securities and Exchange Commission, Fields and Latorella created a number of fictitious companies including one called Omni Data Services (ODS) which the two executives falsely charged for services from LocatePlus which it did not actually provide but which Omni Data paid for using funds routed from LocatePlus to ODS through the other fake entities which the executives created in order to hide their illegal activities.

This type of fraud is common enough that Federal authorities have labeled it the “roundtrip transfer” because the person committing the fraud is transferring funds from his own company around a loop of fake companies in order to make the real company’s revenue appear larger than it is. Such circular transfers can fool or confuse accountants and auditors not familiar with the business and generate lucrative bonus payments for a fraudulent executive.

Fields and Latorella managed to get away with this tactic for almost two years.

As a result, during 2005 and 2006, Fields and Latorella managed to record approximately $2 million in bogus sales on the LocatePlus books. Fields and Latorella created another company called Paradigm Tactical Products with an accomplice, Daniel O’Riordian who helped the pair illegally sell Paradigm stock to private investors which Fields and Latorella transferred to ODS to reimburse LocatePlus for the fake sales.

Compliance and regulatory issues

supreme courtNaturally, laws exist to protect stockholders from this sort of fraud. Both Fields and Latorella plead guilty to violations of the Securities Act of 1933 and the Securities Exchange Act of 1934, receiving both prison time and orders to pay restitution in an amount exceeding $4.9 million. The third conspirator, O’Riordian plead guilty to separate securities fraud charges.

However, what this case illustrates is the importance of clear and independent auditing and adherence to compliance and regulations in business accounting. Like in most states, companies doing business in Massachusetts must adhere to generally accepted accounting principles; and by law or by practice, most corporations contract financial auditing firms to review and sign-off on the corporate books at least annually.

Furthermore, any business listed with the Securities and Exchange Commission must abide by SEC accounting, reporting and auditing regulations as well. The extent to which Fields and Latorella went to hide their illegal acts however may well have masked their activities from even the most experienced auditors.

Nevertheless, LocatePlus initial outside auditors obviously felt something was wrong at the company and resigned from their contract, forcing LocatePlus to contract another outside firm which ended up having to face the SEC investigation along with LocatePlus.

Analyzing the central issues

Obviously, when people are willing to go to such lengths to satisfy their greed, the company failed to create a culture of strong ethical values. As a case study, however, the LocatePlus fraud presents some interesting questions to consider.

  1. How does a company establish a culture of strong ethical standards?
  2. How do accounting teams recognize fraud when it happens?
  3. What responsibility did the initial firm have in reporting any concerns to the authorities?
  4. What responsibility did the auditors who quit possess in regards to relating any of their concerns to the new auditors?
  5. What responsibility did the new auditors have to the company after the discovered that their client gave them falsified information?
  6. How can someone report suspected criminal acts if and when they are recognized?

At least one of these questions is easily answered. The Sarbanes-Oxley Act of 2002 requires all public companies to create an “anonymous reporting mechanism” for employees to report fraud.

Perhaps the most important questions however are what accounting practices could have prevented this, and what happens to the people and stockholders of LocatePlus who had nothing to do with these crimes?

People who commit crimes rarely consider how their actions will affect others.

Identifying and evaluating sources

analysisBecause criminals fail to consider or don’t care how their actions affect other people, citizens, even though governments have created laws in the hopes of limiting fraud and law enforcement agencies to punish those who do.

To do this, agencies such as the SEC and FBI employ specially trained individuals known as forensic accountants, but anyone studying or working in accounting needs to know what sources need to be gathered or analyzed when matters seem suspicious or fraud is suspected.

The Financial Statements

The Financial Statement is invariably the most crucial source in proving or disproving any allegation of fraud. Many if not all decisions regarding executive pay depend on elements contained with the financial statement. Manipulating the financial statement by falsifying revenue, liabilities, inventory or assets prove the be the most common schemes; and often, experienced accountants possess the knowledge and instincts to root out most account discrepancies. Discovering discrepancies or proving the statement true then becomes the task of the forensic accountants.

Government Documents

Paperwork required by local, state and federal agencies are another source of evidence which can prove or disprove fraudulent activity especially if information contained in those documents can be proven false. In the LocatePlus case, the SEC cited false reporting in the company’s filings to the SEC as part the charges. The FBI also uncovered evidence regarding the fake companies the conspirators set up that allowed them to temporarily avoid detection from internal and external accounting.

Computer Systems and Software

Never believe that computers cannot or do not lie. The old adage Garbage In-Garbage Out hold just as true in computer-assisted accounting. Information contained in computer systems and software is only as reliable as the person entering the numbers. Nevertheless, software exists which can track keystrokes, changes and deletions in any system, while other software can scan for suspicious entries such as vendors with different names but the same address. Computerized information, fraudulent or not, and regardless of how it is obtained, makes for compelling evidence either guilt or innocence.

Knowledgeable Witnesses

Here, some judgement is required in evaluating who may make a reliable witness and who might not. Even so, almost a third of all fraud cases are discovered thanks to someone with enough ethics and courage to report it. Perhaps the most influential witness in any fraud investigation is the person who discovered the fraud, whether that is an employee or a professional forensic accountant. That said, anyone who possessed access to or authority over suspected account needs to be interviewed by at least two separate and competent investigators. This way, the investigators can compare notes and recall individuals of interest to clarify or expand upon any issues of discrepancies.

Examining the case from a law-enforcement point of view

Once the information in any case becomes clear, the next step is to identify any violations of laws or regulations.

In some instances, determining what law may have been broken requires an experienced prosecutor or knowledgeable judge. For the most part though, this is a clear-cut process of comparing the actions of individuals involved to the statutes and agency regulations governing the activity in question.

In the LocatePlus case, numerous violations of numerous sections of federal and state business law occurred. Creating a company which provides no service or products is not a crime in itself, but doing so for the purpose of making fraudulent transfers of funds is. Transferring funds from company to company happens constantly. Transferring funds for services which were not rendered or products which do not exist is a felony. Filing forms with the SEC that contain errors might result in a fine, but purposefully filing fraudulent information with the SEC will put the person doing so in the federal penitentiary, as all three defendants in the LocatePlus case eventually discovered.

Gathering and organizing evidence to support the allegation

Even when the evidence is clear and the crime is identified, the work necessary in prosecuting fraud is not over. Next is gathering and organizing the information is such a way that each piece of information builds upon the last in such a way that they support the allegations being made.

For example, if the three accused executives in the LocatePlus fraud case plead not guilty, the SEC and the FBI would have needed to present evidence that the Fields, Latorella and O’Riordian did in fact sell securities in Paradigm then transfer the money to one or more of the other allegedly fake corporations for services not rendered which, in turn, transferred funds to LocatePlus, and that the defendants did so with the intent of defrauding the company.

Intent, unfortunately, is difficult to prove without a confession or documents, emails or eye-witness testimony from someone who is a party to the fraud or someone who overheard the people involved discussing their plans. Most of the time, intent to commit a crime is proven through circumstantial evidence such as the creation of a shell corporation, hiding activity from others or making statements that can be proven false. More than likely, FBI possessed such proof, and more, judging by the fact that all three defendants plead guilty reasonably quickly.

Fraud comes in many forms, it exists based on the simple fact that businesses are run by people. Most businesses govern employees through a statement of ethics, but people choose to abandon ethical concerns, or have no concern as to how our actions affect others, they can fall victim to a love of money strong enough that they are willing to commit fraud in order to satisfy their greed.

Marketing is a word often thrown around as an umbrella term for a wide variety of functions within organizations, ranging from the running of social media accounts to inside sales, and anything in between.

Marketing and Value Proposition

kleenexThe truth of the matter is that a successful marketing strategy is deeply rooted in a firm’s ability to build positive relationships with consumers by consistently providing a high-quality product, exemplary service, and an outstanding customer experience. This ability is often referred to in the business world as the firms’ value proposition. In other words, what unique offerings does the company propose to the consumer to entice them to want to buy their products or services over the competition’s?

If consumers are satisfied by a firms’ value proposition, they will organically create a certain level of brand awareness among their peers, and ultimately inspire a certain extent of brand loyalty. It’s easy to think of this as the reason why certain consumers instinctively refer to tissue paper as Kleenex©. That’s brand awareness. And if those consumers explicitly only purchase Kleenex© tissue papers, they are said to possess a high amount of brand loyalty.

Marketing Mix

Before diving into the complexities of the wide and varying scope of marketing as a function within organizations, it is important to fully grasp the ever-critical Marketing Mix.

The Marketing Mix is essentially a firm’s attempt to optimize on its offerings of Products through effective Prices, Places, and Promotions. The Marketing Mix is utilized by firms in a wide variety of business channels, as companies have begun to realize that the best revenue and profit results are reached when there is a cohesive and effective marketing strategy in place.

Products

First, the firm must identify, produce, and market (sell) the right products and services to fulfill their target markets’ wants and needs. This decision-making process takes place during the Product function of the Marketing Mix. Then, the firm needs to optimize the price of said products and services to coincide not only with what the target consumer is willing to pay, but also with what is profitable and sustainable for the business in the long run.

Price

Finding the proper balance between the elasticity of demand (how much the public is willing to pay) and profitability is a critical part of the Price function of the Mix. Next is typically when the firm begins severely scrutinizing and pinpointing possible strategies for the optimal physical placement of products, as well as the optimal geographical locations where the product needs to be sold (i.e. which retailers should carry the product).

Place

In the Place phase of the Marketing Mix, firms begin to pay much more attention to the demographics of their buyers versus their target demographics and how well both match. This is usually to strategize and try to come up with solutions on how to fill whatever gap might exist between actual customers and potential ones. It is important to note that Price and Place are extremely co-dependent functions of the Marketing Mix. In other words, a product can have the best shelf space available, at the best and biggest retailers in the world, and still have abysmal sales if it is being sold at the incorrect price point. This is because certain consumers are willing to pay more (or less) for different features and conveniences built into a product or service.

Promotions

Customers still want to know they are being treated fairly and wish to feel as if they are getting decent deals, especially when they first take the risk of trying or testing a new product or service. A big aspect of attracting customers initially is delivering them a large amount of value through “can’t miss” Promotions. It is critical to know which types of promotions will attract which types of customers, and if that customer matches your target demographic. For example, mailed paper coupons will reach and entice stay-at-home parents and senior citizens. However, digital coupons, online referral codes, and free shipping deals will attract younger consumers, such as millennials, who are more familiarized with the e-commerce (aka online shopping) experience.

Marketing to Different Channels

The function of marketing at its core is to make a business’ product or service more relevant and desirable, as well as ultimately transform that product or service from a desire to a necessity for the targeted market. The end customer can vary widely in identity, goals, and desires.

Business to Consumer

For example, business-to-consumer marketing focuses mostly on conveying the value proposition of the brand’s product or service directly to the end consumer. Business to consumer marketing is by far the most popular of the different types of marketing channels, simply because of the sheer amount of businesses that provide a product or service directly to the consumer. Think of this as the neighborhood pizza shop. They sell pizzas directly to customers, not through a wholesaler or another retailer.

Business to Business

Business to business marketing is different, however, in that it is businesses selling their products or services directly to other businesses. An easy example of business to business marketing is a payroll company providing a small business with payroll services and human resources tools. Furthermore, industrial marketing tactics usually involve either wholesalers or distributors, and typically entails the selling of raw parts and materials to be used as inputs for other final products.

Non-profit to Consumer

Nonprofit marketing is extremely dependent on brand and issue awareness, which are all deeply rooted in the education of the public. An extremely effective example of nonprofit marketing campaign in recent years has been the “Truth about Smoking” campaign, which has resulted in a sharp decrease of the smoking rate among teens from 23% in 2000 to 6% today. Most nonprofit marketing is mildly aligned with or supported by the government, as this type of marketing tends to tackle public safety concerns and alleviate the financial burden of epidemics on the already strained federal budget. This is the reason why it is said that government marketing can be quite effective in raising awareness regarding many issues, as well as civil epidemics.

Marketing and the Internet

Most companies today are savvy enough to realize that some of the best outcomes come from utilizing and heavily endorsing electronic marketing efforts, as more and more of the world gains stable access to the world-wide web. Over the last ten years, the importance of marketing has grown within organizational structures due to the immense amount of globalization occurring. Plus, the more countries that join the industrialized world, the more opportunities that will be available for their domestic businesses to grow their sales internationally. Therefore, a great brand presence online can be extremely beneficial in courting customers from all over the world. Businesses are no longer limited to their physical locations, or even posting advertisements on the local newspaper in the hopes of receiving the necessary foot traffic to keep their doors open. They now have the opportunity and ability to tap and capitalize on a much wider market of consumers, all thanks to the many ways in which firms can market their products and services online. Additionally, it has become much more effective for businesses to utilize the internet to market their products and services since many of the tools they sell their products with are free, such as Facebook, Twitter, Instagram, and Snapchat.

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Do you ever wonder how companies have the money to build new stores, develop new products, or perhaps even buy another company? Usually companies do not keep enough cash for these transactions sitting in their bank account – it needs to be raised from outside investors. There are two main ways a company can fund these endeavors: a bond issuance or a stock issuance.

Corporate Bonds

For most people, the corporate bond market is often not as well known as the stock market, but it plays an equally important role in the finance world. Say a company like McDonald’s needs $1 million to open 10 new restaurants, but does not have enough cash to pay for it. Or, perhaps they do have enough cash available, but they prefer to save it or invest it in other areas of the business, rather than burning through all of it for this new restaurant expansion. In this scenario, the likely solution would be to issue debt. With the help of a major bank, like Goldman Sachs or Morgan Stanley, McDonald’s would issue (sell) $1 million worth of debt (bonds). The bonds are put into the financial market for investors around the world to buy. Each time a company sells bonds, there is a fixed maturity and interest rate pinned to the bonds. The maturity, which can range anywhere from a few months to 30 plus years, is the date when McDonald’s has to pay the investors back the full amount they borrowed.

The Long-term Cost of Debt

Why wouldn’t every company borrow large sums of money and just pay off years down the road? The answer is plain and simple: the interest rate. Lets say McDonald’s decides to issue 30-year bonds with a 2.5% semi-annual interest rate. This means that McDonald’s will have to pay their investors 2.5% ($25,000 in total) every six months for the next 30 years. At the end of the 30 years, they will pay back the full $1 million. The long-term cost of issuing this debt goes well beyond simply the initial $1 million they borrowed. Over the life of the bonds, McDonald’s will make sixty interest payments, a total of $1.5 million. That’s more than the amount they originally borrowed!

The only reason companies will issue debt is if the amount of profits they expect to make off of the borrowed money is greater than the long term cost of the bonds. Putting it into context, McDonald’s takes the $1 million it borrowed from investors and uses it to open 10 new restaurants across the country over the course of the next year. If McDonald’s can profit more than $2.5 million from these new restaurants over the next 30 years, then they would realize a return on their investment, since their profits were greater than the total long-term cost of the bonds and interest payments. For 10 McDonald’s stores over a 30-year timespan, they should easily double their investment, interest payments included.

Stock Issuance

Another way for a company to raise money is through a stock issuance. While the goal of raising money is the same as with bonds, the process is completely different. With a stock issuance, the business is giving up a percentage of ownership of their company in exchange for the sum of money they receive. Unlike bonds, there are no interest payments or repayment of the amount borrowed. Instead, because the investors now own a part of the company, they are entitled to a share of the profits equal to whatever percent they own. Profits are distributed to the shareholders through dividend payments, which are given at the discretion of the company. A company that is not yet well established or is experiencing high growth may opt to not pay dividends, and instead reinvest the company’s profits back into the business. Also unlike bonds, stocks have a perpetual existence, meaning their existence is for as long as the company is in business.

Common Stock vs. Preferred Stock

When a company is issuing stock, they have a choice between two different types of stock. Common stock, like its name suggests, is the more common of the two and is what you would own in a normal brokerage account. Preferred stock is less prevalent, and can be seen as a hybrid between common stock and bonds.

Preferred stock is similar to common stock, in that you are buying a share of ownership in the company and its existence is perpetual. However, you are paid dividends (usually a higher rate than the common stock) at regular intervals agreed upon before the issuance of the stock. Also, in the event of company bankruptcy, preferred stockholders have greater claim to the company’s earnings and assets than common stockholders. This means that if McDonalds goes out of business and is forced to sell all of its restaurants and other assets, the preferred stockholders will get their money back before common stockholders if there is not enough money to pay back everyone. Debt holders always get paid back first, then preferred shareholders, then common shareholders.

Who Can Buy Preferred Stock

wells fargoRegular, guaranteed, and (usually) higher dividend payments, plus you get paid back first if the company goes bankrupt – who wouldn’t buy preferred stock over common stock? Preferred stock is not as prevalent as common stock, making it much harder to actually get these shares. If you look at the thirty largest U.S. companies based on their total stock value, only four have preferred stock outstanding. They are Wells Fargo (WFC), Citigroup (C), Bank of America (BAC), and J.P. Morgan (JPM). Powerhouses, such as Microsoft (MSFT) and Apple (AAPL), have never issued preferred stock.

This means that preferred stock is less frequently traded on the open market and harder for an individual investor to get his hands on. Also, preferred stock does not share in the upside of the company as much as common stock. Because preferred stock acts similar to bonds, in that it has fixed, regularly scheduled payments, the price of the stock is mainly derived from the value of these recurring dividends. This contrasts with common stock, where dividends are not always given or guaranteed, and the potential of the company’s future growth is weighed more heavily into the price of the stock. As a result, institutions are the typical buyers of preferred stock because they have much to lose by investing in riskier assets (common stock) without a guaranteed cashflow.

Selling Additional Stock

Often times a company, if they need more money, will sell addition shares later down the road after their original issuance. The process of selling the stock is the same as mentioned above, but the monetary valuation of the business will have most likely changed. Say the startup technology company originally sold 10% of their business for $100,000. This would value the company at $1 million. If a few years pass and the company needs money for a new product innovation, they might sell additional shares of stock. However, the business has grown and started earning a profit since its first issuance, which means its valuation for this new issuance would likely rise. Perhaps they sell another 10%, but since the company is more valuable, they could raise $200,000.

What Happens to the Original Stockholders

Selling additional shares of stock can come at a cost to the current stockholders because it reduces their proportional ownership in the business. This is called dilution. Putting it into context, consider the example of the startup technology company selling additional stock. If there were 10 original investors who collectively purchased 10% of business – for simplicity, assume they each got 1 share. Next, let’s assume that the additional 10% sold from the new issuance were bought by 10 different investors who also each receive 1 share. Originally, each investor owned 1 share out of the 10 shares total. Now, after the additional issuance, that same investor owns 1 share out of 20 total. This dilutes the shareholders proportional ownership in the company. This can cause the Earnings Per Share (EPS) and value of the stock to decrease.

A good example of this is Facebook (FB). When Facebook first had an IPO, when they issued two classes of stock – Class A shares and Class B shares. Class A and B shares are worth the same in terms of dividends and percentage of ownership in the company, but Class A shares trade on the normal stock exchanges, while Class B shares are all held by the founders, and do not trade at all (class B shares also get more votes). When Facebook wanted to raise more capital, they created a third class – Class C shares. Class C shares have the same ownership of the company (getting access to dividends), but they cannot vote in shareholder meetings. These Class C shares were created by simply giving every Class A and Class B shareholder one share of Class C stock for every other share they owned. To actually raise money, the Class B shareholders simply sold off some of their Class C shares on the open market – the profit from this sale raised the additional money used in the business.

Bonds vs. Stocks

There are many different factors that go into the decision of whether to raise money through bonds or stocks. With bonds, you know exactly what the long term cost will be to pay back the debt. This is typically more beneficial for big companies, like McDonald’s, who don’t want to give up any additional percent of ownership that would force them to share the profits with the shareholders for the remaining existence of the business. But, for example, say a startup technology company that has yet to even sell a product decides they want to raise money. Because they are still in the development phase, they do not know when or how much money they will earn, which could make it difficult to pay back bondholders on a fixed schedule. Instead they would opt to issue stock. While they would give up some ownership and future profits, they aren’t tied down by a large sum of debt they owe investors.

Debt to Equity Ratio

If a company has already issued bonds and stocks in the past, they will look at their existing capital structure to determine how to raise more money. One way to do this is through its debt to equity ratio, which is exactly what it sounds like. It is calculated by dividing the company’s total debt by its total stockholders equity. If a company already has a high debt to equity ratio, meaning the dollar value of bonds outstanding is high relative to the dollar amount of stock outstanding, then they may look to issue stock to avoid taking on more debt. Shareholder dilution is also a major factor in the decision-making process. A company may not want to de-value their existing shareholders by selling new shares, and instead opt to issue debt. Every time a company issues new shares, they need the current shareholders to approve it – convincing current shareholders to dilute their shares can be difficult.

A company’s debt to equity ratio is dependent on the industry they operate in. Companies in capital intensive industries, such as oil/gas or telecommunications, usually have higher debt to equity ratios because their daily operations and expansions require a great deal of cash that they can fund through multiple bond issuances. Also, industries with stable revenues, like utilities, often have high ratios because they know they’ll have enough money to pay back their bondholders in a timely manner. Industries that are not particularly capital intensive tend to have lower debt to equity ratios.

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Ethics are a code of values and principles that govern the actions of a person regarding what is right versus what is wrong. They determine our behavior when faced with a moral dilemma. Morals are subjective, in that they vary from person to person depending on their point of view, and the ethical standards of their culture. Ethical practices, as well as unethical practices, can have an effect on marketing, and in some instances, unethical behavior can lead to government intervention. Also, our ethical choices and moral philosophies are relative to marketing practices.

Ethical Issues and Their Impact on Marketing

camelsAdvertisements are a great way to spread knowledge about a product or service, but sometimes the messages in advertisements are questionable. Vintage advertisements from the 1950s and 1960s, for example, were created in an era with far less oversight. Today, many of these ads are seen as more offensive and unethical than persuasive. If you look at an ad for Camels cigarettes from the 1950s, you’ll see a doctor smiling while holding a cigarette, with the caption, “More doctors smoke Camels than any other cigarette”. This ad is hypocritical since doctors spend their careers advocating for healthy lifestyles. It also sends a message to society that if doctors are smoking then it must not be bad.

In marketing, the strategy of promotion is used to gain the interest of consumers and to persuade them to try a product or service, but too often, the objectification of women is implemented in this strategy. Carl’s Jr. is well known for doing so. Since 2000, the majority of their advertisements include models eating hamburgers and wearing revealing clothing. Carl’s Jr. defends their actions by saying “We believe in putting hot models in our commercials, because ugly ones don’t sell burgers.” Because of their unethical choice to objectify women, many women believe they are not the target audience, but that males age 18 – 35 are.

Ethical and Unethical Data Collection

Before a new product or service is released, research is conducted to gain feedback on how well it will test in the market. An ethical marketing research strategy used to gain this information is focus groups. The main purpose of focus groups is to get the consumers’ opinions, beliefs, or perceptions about a product or service. This form of qualitative research consists of a moderator that interviews a small group of people, or respondents. The interview is set up in an informal way, so the respondents are free to give their stance without restrictions.

Another strategy is data collection. Many websites like Google, Facebook, and Amazon collect their users’ data, including web search habits, name and contact information, and location. They use this to build a profile of their customers which they then use to show ads for products and services that are tailored to consumers’ interests. Data privacy issues are currently a very hot topic – there is a serious trade-off between protecting individual privacy, and building more effective marketing strategies.

Growth Hacking

“Growth Hacking” is the practice of using automatic friend invites and push notifications from apps to try to pull in your friends lists. “Growth Hacking” pushes the ethical boundaries of what consumers will accept from marketers – many consumers see this as such a turn-off that they will discontinue the service entirely. From a business perspective, saving customer data for future use can also be a major legal problem, even if you try to discontinue use of the service. This is an evolving field in marketing. Just like the cigarette ads are considered silly and offensive today, these types of marketing practices could either become the norm, or serve as an example of bad practice when looking back.

Ethical Standards in International Markets

Culture has a big influence on ethical principles since it refers to a set of values and attitudes that are shared among a group of people. However, not all cultures are the same which makes ethics vary among countries. Ethical standards should be relevant to international markets and should be equal in all markets, meaning that ethical practices carried out in the home country should be carried out internationally as well. Avon (AVN)is committed to this. The marketing strategy they use to distribute their products in Asia, Europe, and South America, is the same marketing strategy they use in the United States: Direct Selling. Avon recruits many local sellers, who then market the beauty products individually to friends, professional contacts, and others. By using this direct marketing strategy, Avon tries to make sure its marketing efforts are specifically tailored to micro-markets, avoiding ethical complications.

At the same time, this same strategy has potential for abuse. Herbalife (HLF) is constantly dodging lawsuits challenging that it operates as a pyramid scheme, making more of its money by requiring membership fees and minimum payments from its individual sellers than it does by selling its products. These lawsuits push the bounds of marketing ethics – a huge number of potential customers avoid Herbalife’s products entirely because of the allegations.

Unethical Behavior and Government Regulation

Unethical behavior is present in marketing and can include misleading marketing and advertising, price gouging, predatory pricing, unsolicited calls known as telemarketing, and unsolicited messages known as spam emails. To eliminate this, every business is legally obligated to disclose that their marketing practices are genuine and honest, and not violating the law. Unethical behaviors can harm consumers, so to protect them, the Federal Trade Commission works to limit unfair marketing practices. The agency also enforces the law that claims in advertisements must be true and cannot be unfair and deceptive.

As more marketers and advertising campaigns push ethical boundaries, the government is forced to step in to put hard limits on what can, and cannot, be done. Introducing government regulation means marketers are not only punished by public opinion for unethical behavior, but also face high fines and other legal penalties.

A Code of Ethical Behavior for Marketing

When it comes to marketing, a code of ethics should be put in place that imposes ethical principles on marketing practices. First and foremost, it should be mandatory for marketers to adhere to all laws and regulations. Marketers should accept responsibility for the consequences of their actions, and ensure that their decisions and actions satisfy consumers. They should be honest and uphold dignity when serving consumers and make sure the products and services they are offering are safe and match consumers’ intentions. Marketers should also disclose risks associated with the product or service, and avoid false advertising and misleading tactics.

Every company’s marketing approach is different, so every company should have a strong ethical code to guide their marketing efforts. Marketers should refer to this code before and during every marketing campaign – otherwise the company risks a serious public, and perhaps even legal, backlash.

The Connection Between Moral Philosophy and Marketing Practices

In the end, ethical choices are based on our personal moral philosophy. Our moral philosophy is based on the kind of society we live in and what we surround ourselves with. Two kinds of moral philosophies that have a connection to marketing practices are moral idealism and utilitarianism.

Moral idealism is a moral philosophy that no matter what the outcome, individual rights must always be protected. This philosophy can be found in the ethical practice of informing consumers of safety hazards in a product or service, or recalling a defective product no matter the cost, so long as consumers are protected.

Utilitarianism is based on the overall outcome and evaluates the costs and benefits of ethical behavior. The goal is to achieve happiness for the greatest amount of people. If the benefits are greater than the costs, then that behavior is ethical. Utilitarianism in marketing provides value to its consumers. Samsung achieves this by setting up cell phone charging stations in airports for passengers. This provides a valuable service to Samsung’s customers and even the ones who are not, since the charging stations can charge any device.

Marketing is not just about promoting and selling products to consumers. It’s about putting forth ethics in marketing practices to eliminate deception, and to guarantee that consumers are getting the most out of a product or service.

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Consumers play an integral part in the marketplace. They are the ones who purchase the products, and largely inform the kinds of products that are produced (demanded).  This is where the concept of consumer behavior comes in: what drives customers’ purchasing decisions, and how do they use the products and services that they buy.  It is important to look at how a consumer behaves by looking at the different ways they are influenced.

Different characteristics of Consumers

There are different ways that consumer behavior may be affected. Two of the major factors would be an individual’s life stage and their socioeconomic status.

Life stages

The five main life stages are young single, newlyweds, parenthood, empty nest, and older single. The differences in priorities and life situations at each stage affect the consumer’s choices on purchases.

life stages

For example, you would be more likely to be interested in streaming music or wearing more trendy clothing if you fell into the young-single category. Newlyweds are more likely to be concerned with things such as stylish work wear, to either renting or purchasing their new home, as well as deciding on the best transportation options they can take. The other life stages would have different, and sometimes overlapping, concerns that would inform how they would behave as consumers.

Socioeconomic status

A person’s socioeconomic status, also known as social class, is the second major factor that would affect her/his buying patterns. In many countries, such as the USA, social class is relatively determined by, but not limited to, a combination of the individual’s income, birth, marriage, and education. The three main socioeconomic classes are working, middle, and upper.

A look at the working class

Some characteristics of the working class that could affect their buying decisions include limited post-secondary education, some occupy unskilled work positions, and may travel long distances to get to their work places. For example, a restaurant dishwasher (who is part of the working class) would typically purchase his groceries in places where those in the upper class would not necessarily shop in.

Who are the middle class?

While the term middle class can have different meaning depending on who is using the term, it is largely understood that this class comprises anywhere between 25% to 66% of American households. They mainly differ from the working class in their buying power and, to a large extent, education level. Middle class households generally are conscious of a product’s value in relation to its cost, use, and prestige it provides. For example, a young professional with a graduate degree who has been in the workforce for several years may opt to purchase an Acura over a Honda for her commute. An Acura sedan, while fully capable of providing transportation, is also seen to be sleek and sophisticated.

On the upper class

Those that sit at the top percentage of people who hold considerable amount of wealth are called the upper (or affluent) class. Their consumption behavior differs to the other two socioeconomic classes in that the affluent sees the purchase of goods as both a reward and a luxury. Their concerns impacting buying decisions do not necessary include functionality, but more as a means to show prestige and exclusivity.

Types of Consumers

Consumers not only make different buying choices as they go through various life stages and their socioeconomic status changes, it is also affected by whether they are the end-users (also known as ultimate consumers) or if they are customers who purchase goods and services that may be turned into other goods and services.

Ultimate consumers

Ultimate consumers are those individuals or groups who use a product after it has gone through all the stages of production. For example, a family of three would be the ultimate consumers of cereal when they purchase it from the grocery store.

Businesses as consumers

Businesses can also play the consumer part in the market by purchasing raw materials that are then turned into products for ultimate consumers to buy. For example, did you know that 62 different metals go into the production of an average smartphone?  The iPhone is designed in the US, but it is manufactured overseas. General Mills (GIS) is a consumer of grain produced by farmers, but it uses that grain to make cereals it later sells to ultimate consumers.

Government and non-profits as consumers

road workersWhile businesses such as manufacturing plants purchase goods and services to turn them into consumer goods that are then consumed by the end-user, there are also groups in the marketplace whose goal is not to make profits. These include government institutions and non-profit organizations. For example, the government branch responsible for building and maintaining interstate roads buy asphalt and gravel from businesses to use for highways. These highways are not built for profits per se, but mainly to facilitate travel.

The changing characteristics of the consumer population

It is important for marketers to have an idea of how the consumers, individually and as a whole, are changing both in the US and globally so that they are better prepared at anticipating the kinds of products the consumers may need. The three different ways marketers study consumer population is by looking at their demographic, psychographic and sociographic profiles.

Demographic

Demographically, the US and global population has been growing older as the baby boomers (those born between 1946 to 1964) enter retirement age and move out of the work force while the younger generation struggle to replace them. This ageing of the population means that spending on health care would increase while consumption in the younger population will only see slight increases.

Psychographic

“Psychographics” is the study of consumer lifestyles.  While demographic studies see individuals as parts of specific groups, psychographics aims to create a more wholesome profile of the consumer as part of a small group within the target market. For example, a psychographic analysis of an individual born after 1998 would show her preference of watching documentaries on Netflix rather than watch a documentary on cable channel. The same analysis done on a male university student would show his preference to hailing from a ride-sharing app rather than taking a cab.

Sociographic

Sociographics differs from the above two approaches in that it tries to create a more complete view of the consumer’s personal values, attitudes, and passions. One excellent way to paint a sociographic picture of a consumer is by looking at the people she is friends with, as well as the types of causes she is a part of. For example, a university student studying environmental conservation, which is one aspect of the growing concern in rising global temperatures, may choose to purchase more durable and long-lasting products made from recycled or recyclable materials.

Ways to connect with the consumer

As a conclusion in the study of consumer behavior, marketers now have to decide how to engage the consumer. There are two main ways marketers can advertise their products to their consumers: by appealing to the buyers emotionally or rationally.

Emotional

Businesses that choose to make an emotional plea to the consumer would devote their efforts in creating an advertisement that would have the color palette, sound, feel, and images designed to emotionally engage the consumer. For example, a ten-second online commercial for a male hygiene product would make an attempt at humor to engage the consumer. Many of the advertisements who have become viral in the past several years have been emotional, or affective, in nature.

Rational

In contrast, marketers can also make a rational plea to the consumer by listing facts, citing statistics and directly communicating the product’s effectiveness. Consumers who engage in rational, or cognitive, decision-making are usually systematic and concerned with process by nature.

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Why Own a Stock?

Owning a share in a company means that you are an integral part of the puzzle that helps the company tick. Whether Facebook (FB) or Amazon (AMZN), your investment has made you a part of the company. There are many caveats that come with being a part owner of a company: you would get to vote when questions such as board member selection or a change in policy come about. It’s a great way to feel like you as an owner have a sense of authority.

This being said, there are two really big reasons why investors choose to own a stock. Both are driven by the want for profit. The first is the dividends that the company pays out to the investors. There are a few different types of dividends and a multitude of reinvestment plans that investors use. Dividends have an effect on a company’s stock price in the short term, but can signal long-term strength. The second is the hope that the stock will appreciate in value and you will be able to sell at a higher price than when you bought in. This happens as the company gains market share, and buys out or merges with its competition to become a market leader.

Dividends

Every company has a “Divided Policy“, which dictates how much, and how often, it will pay out a dividend to its shareholders. Strictly speaking, all profits not re-invested into the business should be paid out to the shareholders, but every company interprets this rule differently.

For example, Amazon (AMZN) never pays out a dividend, instead re-investing all of its profits back into the company to drive future growth. An Amazon shareholder holds the stock expecting the company to increase in value, not pay out profits. In contrast, General Electric (GE) pays out a regular dividend every quarter, and aims to slightly increase the dividend in each payment. This points to a stockholder of GE likely holding it for the dividend, not as much the increase in the value of the shares themselves.

Expectation of growth drives dividend policies. Amazon shareholders expect the company to continue to grow and increase its market share, so a dividend is less important. General Electric shareholders expect that GE’s market share will stay about the same every year, but a growing dividend makes it a reliable long-term investment.

Forms of Dividends

There are two primary forms of dividends used by companies: cash and stock dividends. This can range from paying out from the residual earnings (if the company does not reinvest the money) to paying a percentage of yearly earnings (for companies that try to pay out a constant dividend). Stock dividends are also known as “Stock Splits”, which increases the number of shares held by each investor, but does not immediately increase their market value.

Cash Dividends

When a company issues a dividend, it needs to come from somewhere in the companies financials. In the case of a cash dividend, a company will pay out cash to investors based on a per share basis from their cash reserves or retained earnings. An example of this is on June 16th, 2017 Nokia paid a dividend out of .19 cents a share. As of the end of June, Nokia had 5,836,268,012 shares outstanding, so the math looks like this:

Dividend Amount x Number of Outstanding Shares = Total Dividend Payment

$0.19 x 5,836,268,012 = $1,108,890,922.28

This will come out of their cash on their balance sheet. This may seem like a huge hit to the company, but reinvestment plans can offset the cash outflow.

Reinvestment Plans

One of the beauties about dividends is the immediate option to reinvest them – this means instead of earning a cash dividend, the shareholder’s dividend owed is used directly to purchase more of the underlying stock. This cuts out the need for receiving the cash dividend and then having to go in and reinvest it into the company to buy new shares.This has a few benefits to it as well. For starters, it is an automatic purchase, meaning the investor does not need to watch for every dividend payment. Secondly, most investors can buy these shares commission free, which is fantastic as dividends eat into profits if there is a lot of trading activity. For example, we’ll use Nokia from above. They declared a .19 cents dividend on June 16th, 2017, at which point the share price was $6.40. If you owned 500 shares of Nokia with a reinvestment plan, the transaction would look something like this:

500 * $0.19 = $95

$95/$6.40 = 14.84** shares

500 + 15 = 515 total shares

 

**Note, this would most likely be rounded up to 15 shares with a small discount.

Value Changes in Dividends

When a dividend is paid, there will be a change in the value of the company’s stock price. Normally, on the market open of the day when the dividend is paid, the stock’s price will be lower by the dividend amount. However, companies that regularly pay out dividends are also seen as more valuable, so the stock’s price generally recovers back to its original position fairly quickly.

Corporate Restructuring

As a shareholder, in addition to receiving dividends, you can vote on certain corporate restructuring plans that the board of directors proposes to the shareholders. Corporate Restructuring means making the business leaner through possibly merging departments, eliminating debt, or possibly merging or being acquired by another company. A recent example now is Valeant Pharmaceuticals (VRX), who has been eliminating their massive amount of debt in the hopes showing more equity on their balance sheet, making future financing easier.

This restructuring involved Valeant selling off several arms of its business, such as L’Oreal cosmetics, and using the cash to pay off large amounts of debt. The management of companies typically cannot engage in huge business changes like this without direct approval from the shareholders.

Mergers and Acquisitions

A merger and acquisition are the acquiring of another company in order to either expand their product line or prevent them from becoming a worse source of competition. A merger is when two companies with similar sized market caps merge to become a leader in an industry. This is something that has been prevalent in the healthcare insurance industry recently. An acquisition is when a larger company acquires a smaller company in order to expand their business practices. Think Disney (DSN) acquiring ESPN to break into the sports news business.

You may have also heard of a hostile takeover. This is a special type of acquisition where the “target” is a smaller company that originally had no intention to merge or be acquired. The larger company continually offers increasing bids (as a price per share) for the target company, until the stock is so over-valued that the shareholders are forced to sell.

Hostile Takeover: An Example

During the acquisition, the two main payments are similar to dividends: they can come in the form of cash (direct cash payment to each shareholder for their shares) or stock (shareholders of the acquired company are given shares of the new company). Generally speaking, the company acquiring the target overbids the current stock price. PPG’s bids for Akzo Nobel will be used below as an example.

This is a timeline of the attempted hostile takeover of Akzo Nobel by PPG:

  • March 8th, 2017: PPG places a bid for Akzo Nobel for €80 a share, while it was trading at €64.42 a share, for a total of €24.6 Billion.
  • March 20th, 2017: PPG places a second bid to Akzo Nobel for €90 a share, for a total of €26.9 Billion.
  • April 24th, 2017: PPG places their final bid to Akzo Nobel for €96.75, for a total of €29 Billion.
  • June 1st, 2017: Akzo Nobel rejects the final bid from PPG – no new bids have been made.

This is a rare case – the Akzo Noble shareholders were willing to reject an offer more than 50% higher than the current market price for their shares, signalling a strong belief in the long-term growth of the company. This is the power that shareholders can have – deciding the future of the company in which they own shares.

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[qsm quiz=159]

There are hundreds of small tips and rules you will hear about managing your personal finances, but putting everything together into one coherent plan can be a daunting task.

You have probably already heard about budgeting, spending plans, savings strategies, credit cards, and all points in between – now we will put everything together to make a plan to build lifelong wealth.

Manage Your Income

Your saving and spending will always depend on how much income you can start with. Your career goals and personal finance goals are the same thing, so always start by looking at your career.

Making a Career Plan

Interviewers often as “Where do you see yourself in 5 years?” You should always have an answer to this question, because it helps build a clear roadmap forward.

career plan

Make a Career Plan by trying to define your ideal job (and salary), and set a series of obtainable goals for the next 5 years. Start by looking at job postings – not for jobs that you can apply for now, but for jobs you want to land in the future. These job postings have all the information you need to make an effective career plan:

  • Experience requirements: Use these to define the stepping stones for jobs between now and then.
  • Skill/Education requirements: See what kind of extra education you need to obtain, or skills you need to build on your own time outside your day job.
  • Salary offers: Usually included in job postings, this will give you an idea of what kind of lifestyle you are building towards. This helps put a cap on the debt you take on today, since it gives a good way to see your ability to pay it off in the future.

Once you do this for your “dream job”, rinse and repeat for each of the “stepping stone” jobs you need to meet the experience requirement. Before you know it, you will have a fully-fleshed out Career Plan with some specific actions you can take today to get there.

Making a Debt Plan

Once you have an idea of how your career can evolve, you know how much space you have for debt. Student loan debt usually comes first, as you try to knock out the Education Requirements for your career path.

You can estimate how much your first jobs will pay after school by looking at job offers for entry-level positions, so your key is to see how much of a debt load you will have as soon as you finish school.

Use Your Spending Plan

Always set aside 20 minutes a month to go over your spending by doing a quick account reconciliation updating your Spending Plan. The key to financial success is knowing where your money is, how it got there, and where it is going next. No matter how good you are at keeping track of these in your head, there is no substitute for a few minutes of dedicated planning with a spreadsheet and your actual spending habits.

Your Four Accounts

There is a secret way to effortlessly build wealth, while barely paying attention: Split your income automatically, keeping different amounts in different accounts. Most adults with healthy finances use four accounts, but it may be more or less depending on your personal situation.

Account One: Checking Account

This is your primary checking account. Deposit your paycheck here, and use it for all your bills and shopping. You should have all of your bills paid automatically by setting up auto payments, going through this account.

Account Two: Savings Account

This is a standard savings account, linked to your checking account. Set up automatic transfers every month, set as soon as you deposit your paycheck. This will help with your “Pay Yourself First” savings strategy by making sure your wealth is always growing.

Account Three: Investing Account

Have a brokerage account, and use it. A certain percentage of your savings should be invested in the markets, which will have a higher percentage return than just a normal savings account. Whether it is invested in bonds, mutual funds, index ETFs, or a balanced portfolio you build yourself, investing your savings is the most effective way to help it grow.

You can even set up regular transfers from your savings account to your brokerage account, which will help keep it growing.

Account Four: Emergency Fund

This is either part of your savings account, or an entirely separate bank account set aside for emergencies. Your Emergency Fund fund will have 3 to 6 months of income standing by, ready to be withdrawn in case you have a monetary emergency. The purpose of your Emergency Fund is to make sure that you do not “steal from yourself” by withdrawing from your savings. Every time you need to withdraw from your Emergency Fund fund, fill it back up with your next paycheck – your goal is to always keep this account “topped up” in case you need it later.

Optional – Account Five: Spending Account

If you struggle to control your spending, you may want to have a secondary checking account, specifically set aside with your “Spending Money”. Here’s how it works:

  1. Use your account reconciliation to determine the approximate amount of bills you have each month.
  2. Set up your main checking account to automatically transfer your savings, plus pay all of your regular bills.
  3. Transfer 80% of the money left over to this new “Spending Account” (also a checking account).
  4. Disable overdraft protection on your Spending Account to ensure you cannot over-draw.
  5. Use this “Spending Account” to go out with friends, buy things online, pay for groceries, and any other spending you do throughout the month.

Your “Spending Account” is the debit card you keep with you – if you are using a separate Spending Account, leave your normal debit card and credit card locked up at home, so you are not tempted to start spending out of other accounts.

By separating out your Spending Account, it ensures that all your bills will always get paid on time, and your savings will always continue to grow, regardless of how much impulse shopping or poor spending habits you might have. If you try to spend more than what you have in your Spending Account, the transaction will just be declined. The momentary embarrassment is well worth the damage you’re sparing your savings account!

Your Credit Card

Your credit card is an extension of your Checking Account or Spending Account, NOT extra money. It is important to use your credit card to build your credit score, but you should always avoid spending more on your credit card than you can pay off immediately with your checking/spending accounts.

Budgeting Guidelines

It is hard to know exactly how much money to allocate to different expenses, so let this guide help show how much money you should put to different types. These are guidelines based on your net (after-tax) income.

Housing

apartment

Look for housing that takes 20-30% of your net income. Any higher and you are pulling too many resources away from all your other expenses, and it will end up seriously hurting your ability to save.

This may mean stepping out of your comfort zone, but you need to exercise willpower. If you hate roommates, then make sure you find a better-paying job before upgrading your housing.

Savings

Shoot for 10% of your net income to go straight to your savings account. Going higher is always better, but saving less than 10% will hurt your long-term financial goals (like saving for a house, or retirement). Of this savings, transfer 80% to your investing or brokerage account, keeping the rest in your savings account.

So far, we’ve allocated up to 40% of our monthly income, just on housing and savings.

Bills and Groceries

Miscellaneous bills and groceries will take up another 30% of your income. This is another set of spending that will be fixed month-to-month, and should be easy to plan for.

This account also includes all your insurance and car payments. If you are making car payments, this percentage could go up to 35% or 40%, but at this point you are stretching yourself very thin.

Other Spending

After everything else is spent, you should still have at least another 20% of income left for anything else you want to spend it on. Going out with friends, saving for holiday gift-giving, and buying yourself something nice should all fall into this group.

A rookie mistake for most budgets is forgetting to include this group, but most people cannot go very long without some entertainment spending. Failing to set aside 20% of your income to spend on “whatever” is a major reason why people end up racking up credit card debt. This 20% chunk should be the spending that you could “cut” if you are having a rough month and need to replenish your Emergency Fund.

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[qsm quiz=158]

Challenge Questions

  1. In order to build worth, you have to learn to manage your money and save some of the money that you earn. Is this true, and if so why?
  2. How might your career over time help you build your wealth?
  3. Does earning more money guarantee to build wealth? If so, why? If not, why not?
  4. Why should you have a savings account and a checking account, rather than having one single account?

Raising a family is expensive. According to CNN, it costs over $230,000 to raise a child from birth to age 17 in the United States! Starting a family is the biggest change you can make to your life as a whole, but for your personal finances in particular.

Some say that no one is ever prepared to be a parent until it happens, but with a bit of wise financial planning, you can at least worry a bit less about money during the journey.

Laying the Foundations

New parents are not expected to get over $200,000 in a savings account before each child is born. However, if you are planning on starting a family, having your finances in order will make the experience much less stressful.

Modifying Your Budget

The $230,000 cost will average down to about $13,000 per year, every year, per child. Without any other lifestyle changes (although you absolutely will have many!), this means adding a new $1,100 cost to your monthly budget or spending plan for each child. This is on the low-end: if you want to start a college savings fund, add on another $100-$200 per child.

Very few people have $1,100 lying around unallocated in their budget, so first consider where this money will come from.

Savings Cushion

Re-allocating your budget is much easier if you have a savings cushion to fall back on, especially for emergency expenses that come up with babies. Besides your normal savings and investments, it is a great idea to have at least 1 paycheck worth of cash set aside in a separate savings account. Consider this a “Rainy Day” fund, which will help with short-term budget shortfalls.

Expenses with Age

Your budget will be evolving over time, but the nature of your expenses will change a lot as children get older. Surprisingly, the $1,100 extra fee does not change very much from birth until the end of high school, but where that money is going will move quite a bit.

Infants (Newborn – 6 Months)

Babies and very small children are expensive, as any parent will remind you. Some of these costs are consumables, like diapers ($100 a month) and formula ($0 – $300 a month), but the biggest cost is childcare. Infants need constant attention, and constant attention means full-time work.

Many childcare providers will not accept children under 6 months, which means you will need to take time off work for the first 6 months. Maternity and Paternity leave is not always given in the United States, meaning the biggest cost of infants is usually lost wages from the parents taking time off work.

Even though diapers might not be too expensive, losing wages for 6 months (or more) usually means infancy is the most expensive period for a child.

Toddlers (6 months – 3 years)

Very young children are out of diapers, but they are into clothes and solid foods. This is where children enter your grocery budget, at least as a small piece. Children at this age are also growing very fast, so you will expect to replace clothes every couple of months. Thankfully, clothes for very small children is still pretty cheap, so it likely will not be much more than your previous diaper budget.

The main cost will still be childcare. Once the infant is over 6 months, you should be able to find childcare providers who you can hire during the day. This means you should no longer be facing lost wages, but instead hiring a full-time childcare provider.

Children (3 years – 12 years)

Once children start normal school, the expense structure changes again. Childcare takes more of a backseat, since the children are in school all day. Childcare services are still normally needed for after school care, but the cost is less than full-day care.

Children in this category will have an ever-increasing grocery and clothing budget, but the biggest hit will come from housing. Growing kids need growing spaces – you may be able to get away with a crib in your own bedroom for infants, but toddlers usually need their own spaces. Some families add a bedroom (and see a rent/mortgage increase) earlier, but once the child is in school the cost can no longer be avoided.

Small children also introduce a new transportation cost – driving or transporting them to friend’s houses, social events, and school. This will also grow with age, with the youngest children spending the most time at home. Toys and other miscellaneous expenses will also start to add up, especially around the holidays.

Teenagers (13 – 17 years)

Teenagers typically have the lowest childcare costs, both because of participation in extracurricular activities, or because they can be trusted to spend slightly more unsupervised time at home alone.

Instead, all of those “Secondary costs” rise to the forefront. The biggest increases come from groceries (teenagers tend to be big eaters) and transportation. Transportation can be anything from bus tickets to helping buy a car, but either way tends to be a big cost. Rent/mortgage payments also tend to go up, as teenagers need their independence (and may resent being paired with a sibling) – this could add an additional bedroom. Other than the lost wages during infancy, teenagers will be the most expensive age.

Multiple Children

If you have more than one child, some costs get offset.

Clothing

Clothing can be handed down from one child to another, but this will usually be very low savings. Clothing is cheapest for the youngest children, but older children and teenagers are usually pickier about having their own style.

Rent

Most families pair children in bedrooms, so the second child will usually not add an extra rent cost, at least at first. This can change for teenagers, who may require their own bedrooms. This can also be a gamble, since it is easier to pair same-sex siblings (boy/boy or girl/girl) than different-sex (boy/girl).

Childcare

Childcare costs can either multiply or divide for multiple children, depending on your approach. If you need to send children to a childcare facility (daycare), it will usually just add another fee for each additional child. On the other hand, if you hire a nanny or babysitter a few days a week (particularly for older children), there will usually be a flat fee, with small additions for each additional child.

Cost Relief

The cost of raising a child will build up fast, but there are some programs in place to help offset the cost.

Earned Income Tax Credit

The Earned Income Tax Credit (EITC) is part of your income tax return designed to increase the income tax return for low-income adults and families. If you have children, the income threshold goes up, and the actual return amount gets multiplied. You can learn more from our article about Income Tax.

Supplemental Nutrition Assistance Program

The SNAP program is a grocery subsidy for low-income working families. Over 75% of SNAP participants are under 17, as the program is designed specifically to help families with children afford healthy food. You can learn more from our article about government assistance programs.

Children’s Health Insurance Program

The CHIP program is part of Medicaid, specifically to make sure every child has health insurance. If you do not have family health insurance coming from your work, you may qualify to have your children insured through the CHIP program. This can be a massive savings for families. You can learn more from our article about government assistance programs.

Raising Children and Your Budget

Ideally, your income will be steadily going up over your working life, while the cost of each child will be fairly constant. This means by the time your child is 17, childcare costs should be a much smaller percentage of your total income than the newborn.

This does not always work out, as many families start saving heavily to help with college and other education expenses. This means your budgeting during the earliest years will define your spending for the next decade (or more)! Keeping a solid budget and spending plan will be your keys for success.

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This lesson is part of the PersonalFinanceLab curriculum library. Schools with a PersonalFinanceLab.com site license can get this lesson, plus our full library of 300 others, along with our budgeting game, stock game, and automatically-graded assessments for their classroom - complete with LMS integration and rostering support!

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[qsm quiz=157]

Challenge Questions

  1. How might budgeting help parents with being able to afford to raise a child?
  2. How does your expense structure change with the different ages and stages of raising a child?
  3. Other than the actual cost of paying to raise a child, what other non financial factors should also be considered in raising a child?
  4. Are there any programs are out there, both government and private that are there to assist families and children in times of financial and emotional need?

Your home will probably be the biggest purchase you make in your lifetime. Buying a home not only saves money on rent, but is a serious asset that can appreciate over time. Since homes are so expensive, (almost) no-one buys them in cash. Instead, homes are typically purchased with a special type of loan, called a “Mortgage”.

What is a Mortgage?

A mortgage is a type of secured loan, with real estate or a house used as collateral. This means you will make an agreement with your bank, credit union, or savings & loan institution to borrow a large sum of money, with a piece of property as collateral.

This means if you default on the loan (meaning fail to pay it back), the bank can sell off the property for cash. If this happens, the bank keeps whatever outstanding balance there was on the loan, and you get the rest.

Buying a Home with a Mortgage

mortgage

Mortgages can, in theory, used to buy nearly anything (so long as the collateral is property), but it is most commonly associated with buying a home. There are a few good reasons for this, including the size of the loan, the interest rate for mortgaged property, and the length of the loan.

Loan Size

Homes are expensive, so buying one requires a large loan. Most people buying their first home do not have a huge amount of other assets counted towards their net worth, but a mortgage makes it very convenient to borrow the amount needed.

When you first take out a mortgage, your home’s value will be the exact amount that you need to borrow to pay for it. From the bank’s perspective, there is not a lot of risk: if you default, they simply sell the home to someone else and get their money back. This means the bank can lend you much more money to buy a home than they could for any other type of loan – the only limitation is making sure you can make the monthly payments.

Interest Rate

Interest rates for mortgages are also much lower than any other types of loans. This is for the same reason as the larger loan sizes – banks see mortgages as less-risky loans, so the cost of borrowing is lower.

Imagine having an extremely high limit on your credit card – you could theoretically buy your home just on credit, or you could take out a mortgage. Credit cards are unsecured loans, so defaulting on your credit card payments would not automatically lose your home (although this would happen if you are forced into bankruptcy). In exchange, the interest rate on your credit card will be 2-3 times higher than a mortgage, because your credit card company sees it as a much bigger risk of default, since they cannot just sell the home and get back their cash.

Loan Term

While the interest rate on your home may be lower, you will still pay a very large amount of interest over the life of the loan. This is because mortgages typically have very long lifespans – 15, 20, or 30 years being the most common. This is how banks make money on mortgages: a very long chain of small, but low-risk, interest payments.

Most other types of secured loans do not have anywhere near this term length, because most other types of loans assume depreciation (decrease in value) of the underlying asset, not appreciation. Compare this to a car loan – your car might be complete junk in 30 years and worth almost nothing, but most homes will have a big increase in value.

Requirements and Charges

Because mortgages are big and supposed to be low-risk, there are some strict requirements that any borrower needs to maintain to be eligible to borrow.

Down Payments and PMI

Mortgages typically require a 20% or greater down payment. For people buying their 2nd or 3rd home, this amount would usually come from the profit made by selling their previous home, but is sometimes harder for first-time buyers to save up.

If a borrower wants to take out a mortgage with less than 20% down payment, lenders usually require insurance, called Private Mortgage Insurance (PMI). PMI is a type of insurance that protects your lender in case you default on your loan quickly. For example, if you take out a mortgage, and default within the first 12 months, your home’s value probably would not have appreciated enough to cover all the closing costs for both your initial purchase, and when the bank needs to foreclose to get their money back. PMI covers the difference for your lender, making sure they do not take a huge loss if you foreclose early.

PMI is usually paid all at once (so a smaller down payment, plus one lump-sum PMI payment), or in 12 monthly installments, added to your normal mortgage payment for the first year.

FHA Loans

The Federal Housing Administration also has programs available for certain low-income families buying their first home. The FHA provides the mortgage insurance, so the borrower can make a down payment (as low as 5%), with the government insuring the mortgage.

Homeowner’s Insurance

Homeowner’s Insurance is almost always required with any residential mortgage. Banks require it in case of fires or other damage. This means if your home is destroyed in a fire, it can be rebuilt, returning the value to your property (and securing the bank’s interest through your mortgage).

If your Homeowner’s Insurance lapses while you are still paying your mortgage, your lender will usually take out its own policy insuring themselves against loss, and charge you a penalty.

Payments and Interest

Under a traditional 30-year mortgage, the borrower makes equal payments every month for 30 years. This is becoming less common, so borrowers need to know the different types of mortgages available, and payment options.

Fixed vs Variable Interest

Mortgages can have a “fixed” interest rate, meaning the interest stays the same for the full term, or “variable”, where it can go up or down based on some index. From a lender’s perspective, fixed rate loans are more risky than variable, because they do not know what inflation will be like later. If you have a 3.5% interest rate mortgage, but inflation is 4%, from the lender’s point of view, they are losing 0.5%.

Variable interest rate mortgages were created to transfer this risk back to the buyer. With a variable interest rate mortgage, your interest rate moves up and down every month, 6 months, or year based on a market index that tracks inflation and risk of default. If inflation goes up, your interest rate will go up with it. Because banks see these as less “risky”, they usually offer lower interest rates up-front for a variable interest rate mortgage.

Today, many loans are a hybrid of both: offering a fixed interest rate for the first 5 years, then a variable interest rate afterwards. This gives the borrower more security in the short term, but still allows the interest rate to “float” with the overall markets.

Balloon Payments

Not every borrower will hold the mortgage for its full life. Instead, some make what is called a “Balloon payment”. With balloon payments, the borrower makes regular monthly interest payments for a certain amount of time, then pays off the entire remaining balance in one lump payment.

Balloon payments happen most often when the borrower sells the underlying property – the cash earned from the sale is used to pay off the remaining loan balance. Balloon payments are also frequently used in business mortgages, where the bank may require a balloon payment and a loan refinancing after a certain number of years.

Default and Foreclosure

If you fail to make your interest payments, the bank can foreclose on your home. This means legal ownership of the home is given to your lender, who evict you from the property and re-sell it to recoup their loss. If the sale of the home brings in more cash than you owed, the lender will give you back the excess.

Short Sales

Having your home foreclosed upon is generally a “worst-case scenario”. The bank wants to sell off the property as quickly as possible, so they usually sell it well below the normal market price just to get the transaction finished quickly. This means there usually is little to no cash left over for you. If you are struggling to make mortgage payments, you will always be better off selling the property yourself and making a balloon payment than letting the bank foreclose.

Loan Restructuring

Most lenders can theoretically foreclose on your home as soon as you miss one payment. In reality, foreclosing is a long and expensive process for the bank, and they would rather you continue making payments.

Part of this is called “Loan Restructuring”, where you work with your lender to build a new payment plan, usually with temporarily lowered interest rates to help in times of hardship. Almost every lender has a loan restructuring program for mortgages, so if you are struggling to meet payments, this is the first call you should make.

Mortgage Variations

Besides a basic mortgage to buy a home, there are also two other common mortgages you may have heard of: Second Mortgages, and Reverse Mortgages.

Second Mortgages

When a borrower takes out a mortgage on their home, the “equity” of the home (or its total value) is divided between the borrower and lender. For example, with a 20% down payment, the borrower starts with 20% equity and the lender has 80%.

As the mortgage is paid off, the borrower builds up more equity, shifting the balance. This equity has a dollar value – the market price of the home, times the percentage of equity.

Equity is an asset, and so the equity built up in your home can be used to take out a second mortgage. With a second mortgage, you take out a new mortgage on the equity you’ve built up. This effectively brings you back to square one – you have some cash from the proceeds of the loan, and your equity is brought back down to 20%.

Second mortgages are often used to finance home renovations or expansions, since these can increase the value of the home more than the cost of the loan. Second mortgages are also often used to pay off other unsecured debt to avoid bankruptcy, or transferring high-interest credit card debt to low-interest mortgage debt.

Reverse Mortgages

Reversed mortgages are special types of mortgages only available to retirees. With a reverse mortgage, the borrower gets a one-time lump sum payment from the lender, which is determined by the equity in their home and age. The borrower does not make any monthly payments at all – the principle just accumulates interest each month. When the borrower sells their home or dies, the entire loan plus interest is paid back in one single payment.

Reverse mortgages are risky, since the loan balance can grow bigger than the value of the home. At the same time, reverse mortgages can serve as a way for retirees to pay off any outstanding debt and smooth out their retirement spending.

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[qsm quiz=156]

Challenge Questions

  1. What do you understand by the term Mortgage?
  2. What is the difference between a secured and unsecured loan?
  3. Using the internet, type in mortgage and research what types of mortgages and borrowing rates that are being made available to the public.( Do not submit an application) Provide examples for each type.
  4. What are the advantages and disadvantages of buying or renting a house?

Buying a car is usually the first big purchase a person will make. There is also no shortage of horror stories of people immediately regretting the decision, either by buying a new car and later struggling to meet payments, or a used car with hidden mechanical problems demanding costly repairs.

When you need to buy your first (or next) car, make sure these factors weigh in on your decision.

Establishing a Budget for Buying a Car

Before you get started, step 1 is establishing a budget for how much you want to spend on a vehicle. A common trap is picking the car you want first, then trying to find a way to pay for it.

Buying a car is not the same as buying a TV or most other big purchases. Your budget needs to factor in the life of the car’s loan, the interest rate you pay, and the cost of insurance. Most of these factors are negotiable, so a key is establishing your hard limits before you walk into a dealership.

Car Loan Life and Interest Rate

Buying a car

If you take a car loan, the price you pay will be a balance between the “sticker price”, the interest rate for your loan, and the length of the loan. Car dealers want to try to make cars seem as affordable as possible, so their negotiation point is usually the monthly payment (since this is the number in your budget), but smart shoppers know this is just a distraction.

Dealers want to lower your monthly payment to make the car seem affordable, so they might just extend the life of your loan. If you are concerned about the initial sticker price, they might be happy to lower it by a few hundred dollars, but give a slight bump to your interest rate.

This means when you are planning to purchase a car, you should have two budgets prepared. One is for the total cost of the car (including all interest payments over the life of the loan), and the other is how much you can afford in monthly payments. The dealer will always try to sell based on monthly payments alone, but make sure to keep the total cap in mind during negotiations. You can even keep a car loan calculator app on your phone as part of the discussion to keep both numbers in front of you.

Insurance Costs

All cars are not insured equally. When you are examining your options for vehicles, remember that while your car payments will eventually end when you pay it off completely, your insurance payments are for the life of the vehicle. Luckily, you can get multiple quotes for car insurance for any vehicle you are considering within a few seconds from insurance comparison websites. Get two or three quotes for any vehicle you are considering, and keep that number figured in to your monthly budget.

New Vs Used

The first choice you make will probably be deciding if you want to buy a new car or used car. There are some serious advantages and disadvantages of each, so keeping both in mind can end up saving a lot of money in the long run.

Depreciation and Resale

Cars lose value over time, but not at a constant rate. As soon as you drive a new car off the lot, it usually loses about 15% of its value (just because it is no longer “new”). Cars also tend to lose value every year older they get, so by the end of your first year, your car could be down 30% of the sticker price.

On the other hand, used cars do not have the same “lot” problem. If you buy a used car and try to sell it the next day, you will probably get back about as much as you paid for it. Used cars also lose value over time, but the dollar amount of loss is lower.

Example

Take two car buyers. One buys a $30,000 car new, while the other buys the same car 3 years later at its fair market value. This is what the resale value of the car looks like if each of the owners hold the car for 4 years before trading it in.

Resale ValueSticker PriceDay 1Year 1Year 2Year 3Year 4
New Car$30,000.00$25,500.00$21,675.00$18,423.75$15,660.19$13,311.16
Used Car$15,660.19 $  15,660.19$13,311.16$11,314.49$9,617.31$8,174.72

We can look at the direct loss of value over time for each buyer as well:

Loss of ValueDay 1Year 1Year 2Year 3Year 4Total Loss
New Car($4,500.00)($3,825.00)($3,251.25)($2,763.56)($2,349.03)($16,688.84)
Used Car0($2,349.03)($1,996.67)($1,697.17)($1,442.60)($7,485.47)

The used car buyer is both saving $14,339.81 in the initial purchase price, but is also getting $9,203.37 less depreciation over the life of the car.

Financing Charges

On the other hand, new cars almost always have more flexible financing options than used cars, usually with much lower interest rates (nearly half!). This is important because used cars are so much cheaper. It is rare for a potential buyer to look at the exact same car and decide new vs used – instead, it is usually an inexpensive new car versus a higher-quality used car.

To find out how they balance, try out our Car Loan Calculator.

Reliability and Warranties

The biggest difference between a new car and a used car is basic reliability. A new car will always have a manufacturer’s warranty, which covers nearly all repairs, replacements, and any mechanical problems with the car for the first three years. Used cars usually have no or very little warranty, pushing all of the risk of a breakdown onto the buyer. There are many databases available to help gauge the risk of a used car purchase, like Dashboard-Light.

Before you buy used, it is also a great idea to take the car to a mechanic for a check-up. Spending a few dollars on an inspection is far cheaper than replacing a transition a few months later!

Technologies and Mileage

One of the main reasons why people choose new cars is simply the improved technology of cars built today versus cars built a year ago. The same model of car will have new and better features, like better crash resistance, better gas mileage. New technologies are also introduced, like electric motors and self-driving options.

These new features are what pushes most buyers to spend a bit more for the new cars. The new technology should enter your buying decision in two ways:

Directly Offsetting Cost

This is especially true for cars with better gas mileage, or electric motors. A small increase in gas mileage means it costs less to fill the tank every week, which adds up very quickly.

For 30,000 miles driven, a car with 30 mpg saves 1,200 gallons of gasoline compared to 25mpg!

Value of Technology

Finally, you can try to directly estimate how valuable the new technologies are to you. If you have a crushingly long commute every morning, you will probably put a high value on a self-driving car, allowing you to do other things. If you have a shorter commute, the technology is still valuable, but saves you less time and effort, so deserves less of your hard-earned cash.

Getting a Good Deal

When you are at the dealership, your main concern is always getting a good deal. One of the oldest tricks in the book for dealers is the 4 Square Presentation.

The 4 Square Presentation

A 4 Square Presentation divides your attention between 4 factors impacting the sale:

  • Sticker price
  • Trade-In Value of your current vehicle
  • Down Payment
  • Monthly Payment

The 4 Square Presentation does not need to be as bad as the video makes it look, but one of the main drivers is to keep your attention divided between those 4 areas instead of focusing on one at a time. Since many buyers come into the dealer focused on making sure the monthly payments can fit into their monthly budget, dealers will move around the other “squares” to get the monthly payment down to what you can afford.

Unfortunately, the 4 Square Presentation does not really focus at all on the items that you should be worrying about: both your Interest Rate and the Length of the loan are absent from the discussion, which is what really determines how much you pay over the life of the loan. There are a few ways to push the conversation back to the numbers that really matter.

Trade In vs Selling

Most people trade in their vehicle when buying a new one, and almost every dealership is happy to accommodate. However, you always have the option of selling your car yourself, which changes the nature of the discussion when talking with the dealer.

Resale Value

car resale

When you trade in your vehicle, the dealership will take your old car and either try to resell it themselves, put it up for auction for specialized used car dealers to pick up, or simply scrap it entirely and sell off any working parts.

How much you can get reselling your car yourself vs trading it in to your dealer will depend largely on its condition. If your car is in good condition and is a popular model, you will likely have no trouble selling it on your own quickly, and will make more money than if you trade it in. This is because the dealership needs to factor in the cost of selling your car when they give a trade-in offer. If they need to store it, clean it, and sell it, it takes some of their resources, which get reduced from your offer.

On the other hand, if your car is older with mechanical problems, trading it in might get you a better deal. It saves you the time of trying to sell it, and since the dealership already has established scrapping and resale networks, they will probably get a better price for the parts than you would alone. Even if you have an old junk car, your salesman will probably try to offer you a better deal just to get you to buy at his dealership.

Total Price

One of the main advantages of selling your car yourself is that it removes one thing from the negotiations when buying your new car – helping you turn the conversation back to loan terms and interest rates. This is why it is important to have the total budget in mind for how much you plan on spending on the vehicle in total, not just monthly payments. Keep focusing on lowering the sticker price first – get this in writing as a quote, then focus on financing.

Financing Options

You are not tied to financing your vehicle through your dealership. The only advantage of doing so is usually that they make it required for trade-ins (which is another advance of selling your car yourself). The financing is also where you need to be the most wary of your salesman.

Precomputed Interest

With most loans, you can simply increase your payments each month to pay off the loan sooner. This is usually not allowed with car loans that you get from the dealership, which use something called “precomputed interest”.

Precomputed interest means no matter how much you pay and how quickly, your total interest charge is fixed. This means there is no advantage of paying off your loan early, since you can never lower the interest payments.

Avoid precomputed interest loans whenever possible. Ask your dealer up front if their loans use precomputed interest. If they only have precomputed interest financing options, then simply take out the loan from somewhere else (like your bank). Since you already got the sticker price negotiated, you can get your financing from anywhere with better terms.

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[qsm quiz=155]

Challenge Questions

  1. What are the advantages and disadvantages of buying a new car?
  2. In your opinion, is having a new or used car better for you and why?
  3. Using examples, what do you understand by the term depreciation?
  4. If you are to lease or take out a loan to buy a car, how does the down payment affect your payments?
  5. Would you rather have a bigger down payment and a smaller monthly payment, or a small down payment and a larger monthly payment?

Big corporations are very powerful entities that can possess more capital than some countries in the world. However, every company begins as a small start-up business. These businesses grow with the injections of capital, both from the founders and from other investors.

Going Public

At one point, a company’s plans become so big that it needs public financing to support future development, and so they sell stock to raise the cash needed to grow. This point is when a private entity becomes public. A public corporation is financed by the ‘public’ which means millions of investors, and which means huge capital. The most significant step in creating the corporation is its registration as a legal entity. A state issues articles of incorporation to the firm that legally recognizes the status of the corporation as an independent entity. The certificate of incorporation identifies the name, address, and the field of operation of a new corporation and describes the stocks to be issued.

Issuing Stock to the Public

Going public is not just walking in the market and asking hundreds and millions of public investors to invest in your company. It is a long process that starts with the evaluation of the company to understand the price per share a public investor would be willing to pay.

To determine the true value of the company, it is necessary to account for all the future cash flows that will come into the company. Next, the value of the firm is divided by the number shares to be issued to determine the price per share.

Any issuance needs an efficient capital market to ensure all the shares reflect the true market value and market demand.

Efficient Capital Markets

The efficiency of a capital market is largely determined by the speed at which the fluctuations in share prices reflect the information available to the public. Investors use different news and information about the company to make their trading decisions. If this information is incorporated into the price fluctuation quickly, we can call these markets efficient. An efficient market is a fair market when companies are valued at the true price reflecting all the events and decisions the company makes. Efficient markets reward companies that are able to show good business decisions by raising the stock price, while punishing companies with bad business practices.

In contrast, inefficient capital markets have less of a connection between what is happening in the company and its stock price. This can happen if there is limited access to information, very heavy government regulations, or simply not enough buyers and sellers in the market.

Accounting for the Issuance of Shares

There are few ways of issuing that will influence the ways issuance is accounted for:

  • Basic issuance (the most common)
  • Issuance by subscription
  • Issuance with other securities

Basic Issuance

Basic issuance is selling to the public an agreed amount of stocks and receiving cash per each of the stocks being sold. Shares constitute the company’s shared capital, which is shown under equity in accounting. Cash received from the sale of shares is an asset account. As per accounting rules, equity rises by credit and assets rise by debit. Therefore, accounting for the basic issuance happens in the following way:

Debit Credit
Cash Number of shares issued * share price
Shared capital Number of shares issued * share price

Example

The company A issued 1,000,000 shares the prices of which is $23 per share. The entry will look like this:

Debit Credit
Cash 23,000,000
Shared capital 23,000,000

Issuance by Subscription

Issuance by subscription is the case of selling shares on ‘loan’, where investors do not have to pay the full amount at once. However, paying a part of the amount gives the investor a subscription status, which means he/she will be assigned with the particular amount of shares. This investor cannot enjoy the rights, and the shares are not officially counted and recorded as issued until the full amount is paid.

Example

The company A issued a subscription of 1,000,000 shares with the price of $23 per share. However, only 20% of the full amount is required as a ‘down payment’ that should be paid initially. Paying the 20% is a guarantee for the company that the investor will purchase the shares and pay the full amount on the due date. On the other side, this 20% is a guarantee for the investor that these shares are assigned to her/him. The shares issued on subscription are recorded in the books. To differentiate from the shared capital, which includes the basic issuance that is already paid, a new account for subscribed shares is created.

First, record the subscribed shares and the receivables the company is expecting to get. As per accounting rules, receivable is an asset account which increases by debit.

Debit Credit
Subscription Receivable 23,000,000
Shares Subscribed 23,000,000

Then record the ‘down payment’- the cash that the company is getting initially. This amount we have to subtract from the expected receivables, since it is already being paid.

Debit Credit
Cash 4,600,000
Subscription Receivable 4,600,000

When the deadline of the payment comes, the full amount is paid and shares are recorded as shared capital.

Debit Credit
Cash 18,400,000
Subscription Receivable 18,400,000
Debit Credit
Shares Subscribed 23,000,000
Shared Capital 23,000,000

Issuance with Other Securities

Issuance with other securities means issuing two classes of shares at the same time. Two classes usually include preferred and common classes of shares. Common shares are the traditional shares that give ownership part to the owners supported by voting rights. Preferred Shares are sometimes added into the mix of equity and debt because the preferred stakeholders usually do not have voting rights and do not participate in the company management. The name ‘preferred’ characterizes their seniority. In the case of bankruptcy and/or default, preferred stakeholders must be paid before common stakeholders and after the debt holders. This seniority is held in the distribution of dividends as well. When these two classes are issued together, the whole procedure of accounting does not change from the basic shares issuance. The only difference is to find the proportions of capital allocated to these two classes based on the market value.

Example

The company A issued 500,000 common and 500,000 preferred shares for a total of 1,000,000. The market value of preferred shares is $26 per share. The market value of common shares is $23 per share.

Market value of preferred shares: 26 * 500,000=13,000,000

Market value of common shares: 23 * 500,000=11,500,000

Total market value:                                                   24,500,000

Then, we have to understand how much of our total price is allocated to each of the classes.

Preferred: 13,000,000/24,500,000 * 23,000,000=12,204,081.6

Common: 11,500,000/24,500,000 * 23,000,000= 10,795,918.4

23,000,000

Converting Share Classes

conversionPreferred stock gives its shareholders the ‘preferred’ status among other shareholders. Therefore, the price per preferred share is usually higher than for a common share. However, the dividends that are paid to preferred shareholders are fixed and do not evolve with the company growth and development. This limits preferred shareholders from gaining from the company’s price growth. For this reason, it is very common for preferred shares to be convertible.

Convertible preferred shares are preferred shares that can be converted to a certain amount of common shares at a specific price. The number of common shares giving a preferred share is called conversion rate.

For example, if company’s conversion rate is 4, it means that preferred shareholder can get 4 common shares for each preferred. However, preferred shareholders will only convert if the common share price is higher than the conversion price.

The conversion price is an amount a preferred shareholder will pay for common shares in the conversion. So, if the investor’s preferred share costs $500, and their conversion ratio is 4, he or she will pay $125 ($500/4) for each common share. This means this investor will not convert their shares if the common stock price is less than $125, otherwise he or she is losing money.

All this information, including conversion rate and conversion price, are specified in the prospectus (a document that describes the shares) which is distributed during the issuance. At the point when common share prices become higher than conversion price, many preferred shareholders would exercise their right for conversion trying to benefit from the growth. At this point, a company has to be ready to supply common shares for the demand.

Example

The company has 500,000 preferred shares issued, with a conversion rate of 4 and conversion price of $125, and the common stock price hits $150. Let’s say 70% of preferred shareholders will exercise their right to convert: 1,400,000 common shares should be issued to enable the conversion. 70% of 500,000 shares is 350,000 shares. Thus, these 350,000 preferred shares will be converted to common by using the conversion rate: 350,000 * 4 = 1,400,000 common shares.

Paying Dividends

Dividends are the payment the investors gain in return for their investment. Dividends can be paid monthly, quarterly, or semi-annually depending on the company’s dividend payout policy. Companies are not liable to pay out the dividends until they declare it. This means in bad years, many companies simply do not declare dividends, instead building up cash reserves. If they can, companies usually have an incentive to pay dividends, since it is a good sign of the company’s financial position that helps to raise the share price overall. This means , for most companies, dividends are paid on a regular basis. When the company declares the dividends, they become a liability for the company, and are located under dividends payable account.

The dividend yield is used to calculate the dividends payable. The dividend yield is the ratio of annual dividends per share, divided by the price per share. It is stated in the initial stage of share issuance.

Example

A company pays dividends annually and has dividend yield of 5%. It has 1,000,000 shares outstanding and the current share price is $100 per share. If the company declares the dividends, the dividends are calculated by:

dividends

Of course, dividend yields vary from one company to another. Moreover, dividend yield can be fixed, or can grow at different rates. All the details about dividends growth, periods of payments, and rates are determined by company’s dividend payout policy.

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[qsm quiz=154]

“Spending Shocks” are large, irregular expenses. According to CBS, more than 60% of Americans cannot absorb a $500 spending shock: spending shocks are the #1 reasons why budgets end up abandoned, and being prepared for large spending shocks is the best thing you can do to keep your personal finances healthy.

Types of Spending Shocks

There are two types of spending shocks: Budgetable and Unbudgetable.

Budgetable Spending Shocks

gift spending shocks

A “Budgeted” spending shock is a big expense you might only see once or twice a year, but you know it is coming well in advance. This includes things like buying gifts for birthdays or holidays, regular trips to the dentist, and shopping for school supplies.

Budgeted spending shocks, in theory, are easy to manage, since you can include them in your monthly spending plan or budget. Unfortunately, most people do not revise their budget or spending plan each month, so even expenses that you can expect well in advance can really hurt.

Unbudgetable Spending Shocks

These are unplanned expenses that you do not see coming. This includes things like car repairs, fixing a broken computer, or replacing lost/stolen items. Unbudgeted spending shocks can be devastating if you are not prepared, since they also tend to be very expensive.

Preparing for Spending Shocks

In a perfect world, there would be no “budgetable” spending shocks, since these would already be in your monthly budget. We do not live in a perfect world, so we need to be prepared for these shocks to keep them from wrecking our savings goals.

Method One: The Rainy-Day Fund

The first approach is building your own “insurance policy” in the form of a rainy-day savings fund. This is a specific amount you can put into a separate savings account, and keep it topped up with something between $500 and $2000, depending on your income.

This account does not count toward your savings goal, nor should it be money used as part of your normal cash used day-to-day. Your goal for this fund is to keep the balance constant, acting as a cushion for spending shocks that break your budget, but before it can damage your savings. The idea behind the rainy-day fund is that you already know these spending shocks will happen, so you have an “emergency reserve” stash of cash that you can add into your budget if needed.

Once you get an unexpected car repair bill for $250 that you cannot absorb with your regular budget, you can withdraw the $250 from your rainy-day fund. Now, in addition to your normal monthly savings goal, you need to add that $250 back to your rainy-day fund to make it whole. Once you’ve replenished your rainy-day fund back to its constant level, your budget returns to normal.

Method Two: Emergency Credit Card

If you have trouble squirreling away cash, your next option is having a second credit card specifically for emergencies. This credit card may or may not even be in your wallet – you may instead keep it locked up in a safe place at home. This will help prevent its use for any impulse purchases.

If you do get hit with a spending shock that breaks your budget, you can take advantage of this credit limit to cover the balance. This works a bit like the inverse of the rainy-day fund – your goal is to keep this credit card’s balance at zero.

If you do need to use the emergency credit card, you should never make the minimum payments. Once you set aside your normal monthly savings and pay off your normal bills, use as much of the remaining cash as possible to pay off your emergency credit card. This not only helps prevent interest charges, but it also restores that credit limit in case of another spending shock.

Method Three: Borrow from Savings

The last, and worst, method is borrowing directly from your savings to pay for the spending shock. In this case, if you are hit with a big spending shock, you make a transfer from your savings account to your checking account to pay it off. In the next few months, you pay back this loan, in addition to your normal monthly savings.

This works like the rainy-day fund, but without separating the “emergency cash” from your normal savings. This is a more dangerous method because it lets you avoid “paying yourself back”. Making withdraws from your regular savings account should be avoided whenever possible because it is so easy to forget how much you need to return, and on what time schedule. With the rainy-day fund or using an emergency credit card, you will always see the exact amount you need to pay back, which helps stick to the plan. Withdrawing from your savings directly just lowers your nest egg, and you may not realize the full impact until many years later.

Avoiding Spending Shocks

You can avoid most spending shocks with a bit of planning. By taking 20 minutes each month to do a basic account reconciliation and taking a look at your receipts, you can update your budget or savings plan and know exactly what shocks are coming soon. Getting any “budgetable” spending shocks figured in to your normal budget is a great way to stay on top of all your finances.

You can never truly prepare for the unbudgetable spending shocks, but taking a few minutes every couple of months to just check the status of things you own can help. If your car is making a weird sound, it will be a lot cheaper to budget in a mechanic check-up next month than it would be to pay for an emergency repair. If you own your home, taking a few minutes twice a year to check the roof for leaks will be far cheaper than finding mold and having to gut half the house.

Think of some of the most devastating spending shocks that could happen, then schedule appointments for yourself in your calendar to give yourself a check-up. Preventing emergencies is always cheaper than fixing them later!

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[qsm quiz=153]

Challenge Questions

  • What do you understand by the term Rainy-Day Fund or otherwise known as an Emergency Fund?
  • How would having a Rainy-Day Fund be beneficial for you and your family?
  • Opportunity costs, is the cost of choosing one thing over another. How might this concept benefit you when spending?
  • How might regular budgeting and spending assessment help you with your cash flow and savings?

Building your personal finances from the ground up is something most of us face.  You may already have faced times when you had very little or no income, and you were just trying to get to a point where you felt like you didn’t have to worry about paying your bills.  It can be a long struggle, and the government recognizes that.  That’s why there are several public programs specifically designed to help people get out of these situations.

In the real world, many people suffer for months simply because they do not know that help is available. These programs exist for people who have lost their jobs and for people who have jobs but still earn very little income.

Unemployment Insurance

Unemployment insurance is a program run between the state and federal governments. Every state has an unemployment insurance program, but the rules regarding unemployment assistance vary from state to state. 

Whenever you work for a company, that company pays unemployment insurance as part of the cost of hiring you. The employer pays 100% of the cost, and this item will not appear on your paycheck.

Unemployment insurance provides funds for people who have lost their jobs, as long as they can show a clear effort to look for new work.

Eligibility

If you are responsible for supporting yourself and your household and have worked for at least 3 months in the last year, you will probably be eligible for some unemployment benefits if you lose your job. Unemployment insurance is designed to fill a financial gap for individuals who are between jobs.  It is not an income substitute for permanent assistance, so there are some strict eligibility requirements.

Reason Leaving Work

fired

Unemployment insurance is designed specifically to help people who were laid off. You get laid off when your employer does not have enough money to keep paying you or does not have enough work for you to perform.  This means you usually cannot claim unemployment benefits if you voluntarily quit your job.

Sometimes the line between getting laid off and fired can be a bit blurry too.  The general rule is that if you get fired from your job due to misconduct (i.e. deliberately hurting the company, or breaking ethics codes), you are not eligible for unemployment benefits. However, if you get fired simply because you were not good at your job and your employer wanted to replace you, chances are you can still receive unemployment benefits.

Number of Weeks

Under normal circumstances, you can claim unemployment benefits for up to 26 weeks. During economic recessions, the 26-week limit could be lengthened. There is also a cap based on how long you’ve been working.  If you were only working for a short time before you were laid off, you can only get unemployment benefits for as long as you were working.

Availability Requirement

To receive unemployment benefits, you must be able to work and must be actively looking for work. If you get a reasonable job offer while on unemployment, you should take it, especially if your benefits are getting ready to expire. Your local unemployment office will usually call you every week to verify you are still looking for work.  Some states have you create an online account and update weekly your job search efforts.

Legitimate Work

The job you were laid off from must have been a legitimate job, meaning it was a normal job where you received regular paychecks and taxes were withheld and reported to the government.  If you were paid in cash or your employer did not report that you were hired to the government, then you will not be able to receive unemployment benefits. Remember, unemployment insurance is insurance. Someone needs to pay the insurance premiums, so if your employer is not doing that, you cannot collect any benefits.

Benefit Amount

When your unemployment claim has been approved, you will get a check each week, usually between $200 – $400. Some states now use reloadable cards instead of checks to pay your benefits.  This is a safer and easier method to use.  The amount of unemployment benefits you receive is based on a few factors including

  • How much you were earning before you were laid off
  • If you have children or not
  • Your state’s benefit cap

Any benefits you get from unemployment insurance is taxable, just like regular income. For all tax purposes, your unemployment benefits act just like a paycheck from a job.

Part-Time Work

If you work part-time, you will not automatically lose unemployment benefits. However, your benefits will be reduced by whatever you earn at your part-time job.

Applying for Benefits

The process of applying for benefits varies greatly by state, but it usually just requires an online application. You can find some help by clicking here.

SNAP Food Assistance

The Supplemental Nutrition Assistance Program (SNAP) is a program designed to help low income individuals and families pay for groceries.  It is formally known as the food stamp program. 

Eligibility

The SNAP program is open to all Americans whose income is below a certain level.  The limit is based on household income, not individual income.  This is important because the majority of recipients utilizing the SNAP program are children. The income threshold increases in proportion to the number of people in the household.

A single person living alone needs to earn less than $1000 to be eligible, but a family of 4 can earn a bit over $2000 per month and still receive benefits.

There is also a work requirement for SNAP benefits.  Any able-bodied adults in the household must work or be enrolled in a skills training program designed to help them find a job. If you are not working and are not in a training program, there are programs that allow you to do volunteer work for the state in order to be eligible for benefits.

Enrolling

The process to enroll for SNAP benefits is more difficult than collecting unemployment insurance. Since SNAP is a state-based program, the process will be different from state to state.  You will generally need to first apply online, and then complete an in-person interview so a case worker can assess your situation. The case worker will determine if you are eligible and the amount of benefits you will receive.

Collecting Benefits

If you are enrolled in the SNAP program, you will get an EBT Card.  The card works like a pre-paid debit card at all participating grocery stores. There will be one EBT card issued per household, and its balance will reset each month.

EBT cards are only accepted at grocery stores and not everything sold in the store is eligible to be paid with SNAP benefits.  SNAP benefits can only be used for healthy foods, so junk foods and some pre-made meals may not count.

Medicaid

Medicaid is the single largest provider of health insurance in the United States. It is designed to provide medical coverage for low-income individuals and families.  There are about 72 million people enrolled in Medicaid at any time. A subset of Medicaid called CHIP (Children’s Health Insurance Program) is specifically for children.

Eligibility

Eligibility is based on household income. The income threshold differs by state and it usually changes each year.  Children from low income will almost always be eligible for either Medicaid for CHIP benefits.

Enrolling

You can enroll in Medicaid through  the Healthcare.gov website.  The website will also provide assistance to help you determine the specific eligibility requirements for your state.

Housing Assistance – Section 8

If you are having trouble finding an affordable place to live, you can apply for housing assistance through the “Section 8” program (named after Section 8 of the Housing Act of 1937).

Section 8 provides housing vouchers to help pay rent and utilities for low income individuals and families. These vouchers can be used either at a “housing project,” a building built and designed to accommodate low-income persons, or with any participating landlord who accepts Section 8 vouchers.

Eligibility

Eligibility is based on income, but unlike the other programs, it is based on the median income of the area where you are living. If your family’s income is less than 30% of the average income in your area, you are given priority. Some vouchers are available for families earning less than 50% of the average, but these housing units typically have extremely long waiting lists, some as long as 5 years.

Even if you are eligible for Section 8 housing, there are a limited number of vouchers available each year. The government determines a budgeted amount for Section 8 assistance each year. This means that even if you do qualify, you may need some luck to get a voucher.

Benefits

The voucher covers most of your rent and utilities, with two limitations. First, you pay 30% of your net income to the landlord.  (This 30% is charged regardless of what your income is or what the total cost of rent and utilities are). The voucher will then kick in and pay the remaining amount, up to a cap.

The cap for benefits is based on the fair market value of housing in your area.  This means that vouchers in New York City (where rent is considerably higher) will have much higher caps than in Knoxville, Tennessee. Your cap increases depending on your household size, but there is a maximum of $2000 per month.  Families with children have higher caps than single people living alone,

If you are in a situation where your income is low, taking advantage of some or all of these programs can go a long way in helping make ends meet.  And they will allow you to spend time and effort focusing on improving your skills and increasing your income.

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[qsm quiz=152]

Challenge Questions

  1. What do you understand by Unemployment Assistance?
  2. Do you think it is a good thing?
  3. How can it help families?
  4. Using any resources available to you, list 5 programs of assistance that are available for unemployed and families in your area.

Understanding financial solvency is as important to an investor as it is to a financial manager. Whether it’s having the money to pay off a friendly wager or having the capital to pay off a commercial loan, being solvent is necessary to achieve long-term success. Solvency is the possession of assets in excess of liabilities, or more simply put, the ability for one to pay their debts. This is an important metric for a business. If a business does not have the capital to pay off their debts, it means they are at risk of defaulting, which can severely cripple, or even end their business operations. This concern is what leads businesses to keep tight budgets.

Budgeting

Budgeting is an important part of financial management. Being able to keep a tight budget allows you to stay ahead of schedule. Everyone in the company knows approximately how much money is coming in and when it’s arriving. If the company foresees a shortfall of cash, they can reallocate resources to remedy the problem. This helps businesses remain solvent. By projecting cash flows, a company is able to acquire debt much more confidently. If there was no budget in place, you could wind up in a scenario where money needs to be re-invested into a crucial part of the business but because the company took out debt, they must first meet their debt obligation. Since a company’s solvency is extremely important to those on the inside and outside, there are a few financial ratios that can give you a better idea about how solvent a company is.

How to Measure Solvency

solvency report

The four most important ratios that measure a company’s solvency are the Current Ratio, the Quick Ratio, the Interest Coverage Ratio and the Debt-to-Equity Ratio. Each of these ratios measures a different aspect of solvency. The Current and Quick Ratios measure liquidity, which while related to solvency is not the same thing. Liquidity is the availability of assets to a company that are either cash or easily convertible to cash – say, marketable securities. If a company has one million dollars in assets, and half of it is cash, you can say they have a high level of liquidity. If that same company also had two million dollars of debt, they would still have a high level of liquidity but they’re not very solvent, because their liabilities are two times greater than their assets.

Current Ratio

The first liquidity ratio, the Current Ratio, is calculated by dividing Current Assets by Current Liabilities. This ratio measures a company’s short term liquidity. It shows how solvent a company is in the short term – where short term is defined by less than one year. If a company’s Current Ratio is greater than one, it means that they can cover all their current liabilities with their current assets if needed.

Quick Ratio

The second liquidity ratio, the Quick Ratio, is nearly identical to the Current Ratio but it subtracts inventory from current assets. The Quick ratio is calculated by divided Current Assets minus Inventory by Current Liabilities. The reason that the Quick Ratio is considered a separate calculation is that inventory, while still an asset, is not very liquid. So, when you’re discussing a company’s short term liquidity to determine if they’re solvent you need to only include assets that could be easily converted to cash.

Interest Coverage Ratio

The Interest Coverage Ratio is a much more nuanced ratio and it measures a company’s ability to meet its scheduled interest payments. The Interest Coverage Ratio is calculated by dividing a company’s operating income by their scheduled interest expense. This ratio answers the question of whether a company will meet its interest obligation through normal operating income.

Debt-to-Equity Ratio

The Debt-to-Equity ratio is very simple. It divides a company’s debt by their equity. If the number is greater than 1 it means that the company has more debt than equity. This ratio shows how leveraged a company is. Financial leverage refers to a company’s use of debt to acquire additional assets. If a company takes out a loan (debt) to buy a new piece of machinery, they are more leveraged than if they used their revenue from operations (equity) to fund the purchase instead. If a company uses a lot of debt to make their purchases, they could be at risk of bankruptcy if operations are interrupted. Financial leverage is what led to a lot of companies declaring bankruptcy in the 2008 financial crash including, most famously, the multinational investment bank: Lehman Brothers.

Understanding Financial Statements

Now while you can likely just Google these ratios if you require them, it’s still important to know where they come from. You can find all the necessary components for these four ratios on a company’s financial statements. A company’s financial statements consist of three basic reports: the balance sheet, the income statement, and the cash flows statement.

Balance Sheet

The balance sheet shows a company’s assets, liabilities, and equity. Aptly named, a balance sheet must balance where the value of the assets is equal to the value of the liabilities plus equity. Just by glancing at a company’s balance sheet you could gain a firm understanding of how solvent they are. You would be able to see how much cash is available and how close to maturity their debts are. This would allow you to see if a company can meet its short-term obligations. However, being solvent requires a company to meet both their short and long-term debts, which you wouldn’t be able to accurately forecast using the balance sheet alone. Therefore, just looking at the balance sheet wouldn’t tell you enough.

Income Statement

The income statement would help you address whether a company can meet their long-term debts. The income statement shows a company’s revenues, expenses, and profits or losses. By subtracting the expenses from the revenues you’re left with a positive number – the profits, or a negative number – the losses. If a company is constantly incurring losses, their ability to meet their long-term debts would come into question. In the same respect, if a company was constantly profiting from their normal business operations, it would be expected that they will have an easier time meeting their long-term obligations.

Breaking Down the Income Statement

income statementWhen considering a company’s long-term solvency using their income statements it’s important to take note of a few key numbers. If you’re trying to gauge whether a company will meet their long-term debt obligations, you’ll need to look at their income from business operations. This includes the company’s Total Revenue, Marginal Revenue, Output, and Profit.

Total Revenue refers to all money brought in by business operations. This is different than profit. To calculate profit you must subtract the expenses from total revenue to calculate how much money is made or lost by a company’s business operations. Marginal Revenue is the amount of revenue gained by one additional unit of a good or service. This shows how much extra revenue is brought into the company by each individual sale. Output is simply the quantity of goods or services produced. This shows you the number of goods or services created by the company.

These numbers can show whether a business will be profitable in the future. If they can make money from their business operations alone, they will be much more able to meet their long-term debts. When analyzing these numbers you will be able to determine if a company is running efficiently and if their long-term operations will be profitable. Don’t get trapped by putting too much weight into total revenue alone, it is only a piece that can be explained by the other numbers. A company can generate a large amount of total revenue, but if their expenses are too high they won’t be profitable. Likewise, if a company’s output is high, but their marginal revenue is low, it can appear that they’re more successful than they truly are.

If you only look at profit, you may overlook something that could hurt a company’s long-term solvency. When looking at profit, you’ll want to make sure that it’s sustainable. If a company is barely profiting, or even losing money, it is unlikely that they will be able to meet their long-term debts. In the same respect, if a company is only profiting due to circumstances, such as a temporary increase in demand, their ability to profit in the future may come into question.  It’s important to look at each of these numbers and see how they interact with each other to get an accurate reading as to whether a company will be solvent long-term.

Cash Flow Statement

The last financial statement, the cash flows statement, is essentially the company’s official budget. The cash flow statement shows where cash comes from and goes to within the business. Seeing where cash is flowing throughout the business allows you to observe how a company manages their cash flows. If a company is re-investing a lot of their cash into the business, you could expect them to increase revenues or decrease expenses in the future. At the same time, if money is constantly flowing out of the business, due to excessive debt obligations or potential legal troubles, it could be considered problematic.

Issues involving Financial Statements

While a company’s financial statements can say a lot about their solvency that doesn’t mean there aren’t potential issues. One of the most glaring issues with over-analyzing a company’s financial statements is the underlying accounting methods used on a company’s balance sheet. Without getting too complex, a company can manipulate the depreciation – known as the decrease in value of an asset due to time – of certain assets on their balance sheet statements. Due to certain Generally Accepted Accounting Principles (GAAP), companies can use various methods to change the value of their assets that appear on the balance sheet. The reason for this is mostly tax based. If a company chooses to accelerate the depreciation of an asset, it defers the tax liability of that asset. This means that the taxes on the asset would be reduced in the early stages, but increased in the later ones. You should be aware of this method when reading into a company’s balance sheet to determine their solvency; they could have an asset whose true value is much different than listed.

Fraud and the Enron Corporation

The other major thing to worry about when looking at a company’s financial statements is whether they are being truthful. Now this does seem kind of nefarious, but these things do happen. In 2001, it was discovered that the energy company, Enron was using various illegal and unethical financial accounting methods to move around their debts and cash flows to make the company seem profitable. Essentially, they were transferring their debts to subsidiaries and claiming that they were provided cash; they were selling their debts to themselves with cash that they provided. No money or debt ever moved in or out of Enron, it just appeared that way in their financial reports.

When this was discovered, Enron went bankrupt not only costing thousands of people their jobs but financial crippling many people who held large stakes of Enron in their portfolios. That said, unless given reasonable doubt you should assume that companies are complying with the rules and regulations when reporting their financial statements. The penalties for disobeying these rules are steep and there is a reason not many companies try to do it in the first place.

Solvency is Important

By carefully vetting a company’s financial statements and calculating the appropriate ratios you can gather enough information to be confident about whether a company will be able to meet its current and future debt obligations. This is important to those both on the inside and outside of a company. Whether you’re an investor looking to purchase shares from a company or a manager working within a company, you will want to know whether your company will be able to meet its debts going forward.

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[qsm quiz=151]

Risk management is a very important part of any business because it allows for the matching and identification of risk and the associated losses (loss exposures). Practically, this means managers put in place Risk Management Controls.

Most business operations are concentrating on maintaining a customer base and building growth. The Risk Management Controls are different – these are designed to protect assets and prevent problems from hurting other operations.

Managing Risk with Business Objectives

Business is surrounded by risks – if they are not properly managed, the business will shut down.

The first step in the risk management process will be to know what losses the business will be exposed to. Loss can come from property, such as the building structures, or something the business owns, such as financial records. Loss can also come from liability from poorly-made products or employee complaints. Loss can also occur when the business loses key sources of income. Loss can come from many areas, but once they are identified they can be assessed for the amount and likelihood of damages.

Afterward, the risk management team will be able to develop tools, techniques, and methods for company employees to use to manage risk and loss. The first step in putting in place risk management controls is defining the objectives – different stages of risk require different approaches.

Objectives Before Loss Happens

Before a loss occurs, the best thing any business can do is to make sure they have the plans and structures in place of mitigating risks. This usually means developing some controls to help prevent losses from being incurred to begin with.  For example, a company should have code of ethics, business operations manual, and an employee handbook that covers what is appropriate and inappropriate in the workplace. This will prevent some ethical conflicts from damaging the business. Also, the organization should have a legal department, internal auditors, compliance officers, and a risk management division to regulate what happens inside the business and to offer insight and understanding of the complexities of functioning in the business and to clear up any confusions behind it all.

Objectives During Loss

When a loss happens, this means that the risk management program and process need to be reevaluated and adjusted to prevent future losses of a similar kind. First things first: the actual loss must be reduced before it spreads or gets worse. At this point, the risk of loss cannot be avoided or prevented because it is happening right now. For example, to reduce the loss of computer records because of hacking, you can use backup data stored in offsite servers while appropriate personnel works on destroying the computer virus. A company must accept what has happened and not be paralyzed by fear or indecisiveness when a loss does occur.

It helps to have contingency plans and decisive leadership, which helps a business to remain flexible even while losses change the game.

Objectives After Loss

Once the loss has been incurred and fixed, the company must contain the after effects of the loss and prevent it from ever happening again. In the case of an ethical breech causing the loss, the press and media will seek to diminish a firm’s reputation through negative stories. Failing to prevent something from happening or letting something bad happen will only make a business look bad in the eyes of the public. A company should ensure their continued survival by taking responsibility for what happened, confronting the threat, identifying the problems while avoiding blaming others, explaining how the problem is being handled, showing how the problem has been solved, and practicing social responsibility so that people and the environment will not be harmed (or further harmed).

Risk Control Systems

After identifying and assessing risks of loss, risk management techniques are selected and implemented. Risk control is the third and fourth step of the risk management process, because a risk control mechanism is selected and then implemented. A business is able to control risk and loss in three ways:

Avoiding

This is the easiest and least costly risk control system because all a business has to do is stay away from the person, thing, entity, activity, event, or whatever else that will put them at risk and will inevitably cause some sort of loss. For example, an organization should avoid endorsing a celebrity who is constantly portrayed in the media as a party animal, a junkie, a criminal, etc. because it can ruin the company’s brand. In operations, the clearest example is safety measures – making sure accidents do not happen in the first place. Avoid cost cutting, put safety and people first.

Reducing

Having already experienced the loss, the business must defend against the spread and growth of the loss. This seen in a global business where factories, warehouses, and other infrastructures are located in many different places in different parts of the world. If a factory in Lima, Peru explodes and all the inventory and supplies are destroyed, there is still a factory in nearby Rio De Janeiro, Brazil to fulfill customer orders. Another example, by compensating workers for work-related injuries with wages that could have been earned, plus extra to cover expenses of the injury, adequate time to recover, and anything else the employee may require, which also involves changing work conditions, the company will reduce further losses from fines and penalties carried out by government, health, and safety agencies by doing right by those who are harmed and getting things right with the law. This is a case where spending extra money up front reduces the probability of a bigger loss down the line.

Redistributing

Redistributing risk means offloading onto a third party. The most common way to do this is by purchasing insurance to insure against risk. Other common ways to redistribute risk is by forming partnerships and joint-ventures with other companies, which shares both the risks and rewards.

Legal Considerations

Legal risks tend to be the most expensive risks. This means preventing internal fraud at your company, or breaking rules and regulations. Legal liability arises when an organization has failed to do their duty to serve the best interests of employees, customers, and the public in general by intentionally or unintentionally causing harm or damage mentally (towards a person) or physically (towards a person or property). In any case, a business must answer to the public, to the law, and to government and regulatory agencies. Legal violations are classified into three categories: crimes, contracts, and torts.

Crimes

crimesWhen a business commits a crime, the consequence can range from hefty fines to imprisonment (if specific individuals are definitively linked to the crime). For example, this happens when many people get sick or die when using a company’s product or service and management knowingly signed-off on the inclusion of life-threatening materials. More commonly this is accounting fraud, where the management of a business knowingly manipulates their financial statements.

Contracts

A company breaches a contract, which can be implied (when there is a strong reliance on a company’s word) or written (on paper) when they do not do what they promised to do. Breaking promises amount to monetary reparations that depend on what was promised, when the promised should have been completed, and the size of the promise. As part of risk management, most companies retain a lawyer to review any contract before it is signed to make sure they are able to meet all obligations.

Torts

With torts, a person reserves that right to go after the company for wrongs they believed to have suffered at the hands of the organization responsible for proving that negligence took place. This also includes wrongful termination lawsuits, if a person feels they were fired because of discrimination or other protected reasons. Companies often conduct frequent Human Resources training sessions with management to help avoid torts. Risk management and the risk management programs in place should focus more on preventing or challenging torts because they are more costly (more than $200 billion) and time-consuming (from a few weeks to several years) concerning financial liabilities.

At the center of torts is negligence, any person suing a business needs to prove that they were owed some duty by the company to perform something that would protect them, show that they were owed that duty and how that business failed in performing those duties, and that there were damages and harm caused by the negligence. Unfortunately, there are not many strong defenses against alleged negligence if those three factors hold up in court and even if the business wins the case they still have to compensate the victim (the plaintiff) with money even if they prove contributory negligence (the injured person played a part in causing their injury) and comparative negligence (the injured person acknowledges they caused some part of their injury).

Put Risk Management in Everything

Every business requires a solid risk management program that addresses property, liability, customers, employment, products, services, and everything else in an organization. It should provide adequate internal control mechanisms for accessing, altering, and inputting data in computer systems, including environmental and human safe ingredients into products, following all laws and regulations in all aspects, maintaining a safe working environment free of harm and hazards, being socially responsible in everything, and a litany of other things. Many companies have specific managers or divisions that oversee a general risk management strategy. At the same time, it is essential for every level of management to constantly work to identify and address risks with proper controls.

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[qsm quiz=150]

Building a budget or a spending plan is tough. Sticking to the plan is even tougher. Thankfully, there are a few strategies designed to help you develop positive habits.  These strategies will help you learn to save, stick with your budget, plan for emergencies, and control your impulse spending. 

Budgeting Strategies

Budgeting strategies refer to different ways to approach the task of budgeting in order to build something that works for you. There is no “one size fits all” budget.  Every person has different wants and needs, so your budget needs to honestly reflect what is important in your life.  Otherwise it is doomed to fail.

Start with a Clear Goal

goal

Budgets and spending plans are living documents.  This means they should be updated every couple of months. Before you sit down to create your first plan or sit down to revise a current one, you need to have very specific goals in mind about what you want to achieve.

A good goal would be something like “I want to save $100 extra each month”, or “I want to rent a bigger apartment which costs $50 more than my current one, but I do not want to reduce my savings”. An ineffective goal would be “I want to increase my savings”, or “How expensive of an apartment can I afford?”. Setting clear, specific goals will help you actually reach them.

Think about the difference between “I will save $100 every month” and “I will save as much as I can every month”. Building a budget or spending plan around saving $100 every month is a, easier problem.  Just increase the amount of your savings.  Then reshuffle your other expenses to see if you can make it work. If your goal is to save as much as you can, you will mostly likely cut spending from random areas, $10 on food, $5 on gas, and $25 on leisure activities. The amount you “think” you can save might be $100 but putting this plan into practice is much harder since it requires you to give up more from different areas.

Pay Yourself First

Budgets are easier to stick to when you follow a pay-yourself-first savings strategy. With pay yourself first, savings are taken out of your paycheck as an automatic transfer to your savings account before the money even enters your budget. If you can schedule these automatic transfers to occur on the day after you get paid, savings do not even need to appear as an item in your budget to be dealt with.  The amount has already been deducted from your available income before you start.

This makes building a budget easier because there is no stress each month to hit your savings goal. If you decided to save a little more, your new goal would simply reflect saving $20 more each month, for example, and it could be achieved by adding a few extra dollars to each automatic transfers.

Divide Savings and Emergency Cash

savigns

All savings are not created equal! Ideally, you will almost never make a withdraw from your savings account unless you are using it to invest. In the real world, you will need access to money for those emergencies that inevitably happen.  You don’t want those emergencies to break your budget for the month.  Instead you need to save money for those events. 

To keep your savings secure, it is a good idea to have a separate savings account or to keep a stash of “emergency cash” in your checking account that you only touch when you have an emergency expense.  When you are first establishing this fund, try to build it up to equal one month’s salary. Then work to build it up to 3 months’ worth. That way whenever you have a financial emergency, you just dip into your emergency cash fund instead of withdrawing money from your savings. Then just replenish your emergency cash in the next months.  This strategy allows you to plan for emergencies while allowing your savings to continue growing.

Spending Strategies

Using a budgeting strategy is a great way to help boost your savings, but most people need assistance in finding ways to control their spending. If you are having trouble keeping your spending under control, consider these proven ways to keep cash in your pocket.

Keep Credit Cards at Home

If you struggle with credit card debt, your best move might simply be removing your credit cards from your wallet and putting them in a secure place at home. This limits your purchases to cash or debit, and if you don’t have the money, you won’t be able to buy.  This strategy will also help you avoid some of the shock when your credit card statement arrives.

Opt Out of Overdraft

Overdrafting is when your bank will let you spend more money that what is currently in your checking account. Banks offer this service to make sure your checks for bills do not bounce if you are a few dollars short. This service is not free. Every time you overdraft, most banks charge both a dollar amount (usually about $25) and a percentage of your transaction cost.

Even though this feature seems like a nice gesture from your bank, you could easily get yourself in financial trouble.  If you have a low balance in your checking account and need to make a few small purchases, every one of them could rack up a $25 penalty, with no warning it is happening. If your checking account is regularly low at the end of each month, this penalty can be devastating. You can opt out of overdraft at any bank, which means your debit card will simply be declined if you try to make a purchase without sufficient funds in your account.  This could cause a temporary embarrassment while shopping, but your finances will thank you later.

Never Order Anything Same Day

online purchase

With the rise of e-commerce sites like eBay and Amazon, it is easier than ever to buy things you do not need. If you find yourself receiving packages you can barely remember ordering, it might be time to stop placing impulse orders.  One-click ordering options make it very easy to buy something you don’t really need. 

Instead of buying something when you first find it, add it to your wish list and then wait a week to actually place the order. This has two advantages:

  1. You will look back later and just remove most impulse purchases.
  2. Retailers tend to email special offers and lower prices on products in your wish list. .

This strategy helps reducing spending you will later regret, and you may get better deals on the items you do end up buying.

Cost Cutting

Watch this great video from Bank of America showing how to make small cuts each day, adding up to huge savings each year.

If All Else Fails, Use Prepaid Debit Cards Only

If you’ve tried these strategies and continue struggling to put a cap on your spending each month, there is one fool-proof way to go. Leave all of your credit cards and debit cards locked up in a secure spot at home. Set up automatic bill pay and savings transfers for your monthly obligations.  Once all of those items have been taken care of, take your remaining money and add it to a pre-paid debit card. 

Now just use your prepaid card for all purchases, both online and off, and keep this card as the only one in your wallet. You can even get cards for specific purchases, such as one just for groceries, and one for gas, and one for leisure activities. This helps you put extremely strict spending limits on yourself, making sure you absolutely stick to your budget. And as you do this, you are building positive financial habits by learning to control spending.

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[qsm quiz=149]

Challenge Questions

  1. Why is it important to have an idea of how much you receive and spend each month?
  2. How might paying yourself first (saving first before spending) help your cashflow and budget?
  3. What are the advantages and disadvantages of having an overdraft?
  4. It has been said that to have more money, you need to go out and earn more, or cut costs. Which would you prefer to do and why?
  5. What is the opportunity of working more hours?
  6. Is it possible to relate value of money to time spent working?

If you know something about personal finance, you understand how complicated it can be to make sure all bills are paid on time, that you are fully insured, and that your credit is healthy.

Juggling the different aspects of your finances usually means savings and investing takes a back seat to everything else on your plate. This is one of the reasons why so few people under the age of 35 have any real savings. Luckily, there is one easy technique you can use to make sure your savings are always growing:  Pay Yourself First.

Savings First, Bills Later

Paying Yourself First

Most people start the month by paying all their bills, budgeting some cash for having fun or buying something extra, and then finishing by putting any cash remaining into savings. When you use the pay-yourself-first model, the order of these steps is flipped.

Here’s how it works.  On every payday, start by taking out money for savings and put it directly into your savings or investing account. Most banks have accounts that will let you do this though automatic transfers.  This is one banking service that you should definitely take advantage of.

Once your savings is taken care of, use the remaining cash to pay your bills.  Any money remaining can be used for fun and leisure. This method is a no excuses savings approach.  No matter what else is happening in your life, you are paying yourself by contributing to your savings.  This habit ensures that your savings and investments experience a steady growth rate.

Pay Yourself First in Action

Here is how it works:

  1. Set up automatic transfers from your checking account to your savings account every month, ideally just a day or two after you normally get your paycheck. This is the paying yourself step.
  2. Pay your rent, credit cards, and any other bills for the month.
  3. The remaining cash is “free”. Use this for going out with friends, buying something you want, or contributing even more to your savings.

Why This Is Important

You already know the importance of having a well-developed budget or spending plan. The downside is that these require constant vigilance. On a regular basis, you should be using your receipts and account reconciliations to adjust your spending plan to match your actual spending. In the real world, very few people follow through on this for more than a few months at a time, even with the best intentions.

By always setting aside savings before dealing with any other expenses, you will ensure that it will be growing, regardless of what happens to anything else. This is the most effective way to save since it means you cannot “cheat”.

Do I Still Need a Budget?

Pay yourself first simplifies your budget

Using a “pay yourself first” savings strategy is not a replacement for maintaining an up-to-date budget or savings plan, but it will make the process much easier.

Without this strategy, your budget or savings plan requires time and attention. You need to account for your income, keep an itemized list of your bills, budget for food and groceries, and finally see how much is left over for savings.

By paying yourself first, you no longer need to worry about setting aside money for savings.  This is done automatically before you have to think about the rest of your budget. Simply knowing that you are automatically building a large savings cushion to deal with emergencies, such as unplanned car repairs, lifts a ton of stress from your shoulders.

Best of all, since you know that your savings is already accounted for every month, your leisure spending will be guilt-free, so long as you use cash and avoid making too many purchases on your credit card. Your budget or savings plan is transformed from a task master, dictating what you can and cannot do each month, to a partner. Updating your budget will be easier since you no longer need to worry about having enough money left over to save.  If you want to increase the amount of money you are saving, you simply need to increase the amount of your automatic transfers.

How Do You Pay Yourself First When Cash Is Tight?

Paying yourself first makes sense if you have a balanced monthly budget, but what happens if you are behind on your bills?

With a pay-yourself-first savings strategy, your savings always comes first. This means dipping into savings is almost entirely off-limits. By following this strategy, you would rather pay a bill a month late than take money from your savings to pay it off.

This is also why the strategy works. The amount you save each month is entirely off-limits for any other type of spending. The only exception is if you are severely behind on debt payments and have no other options.

Cutting Spending

You will be surprised how much cash you save!

Building this mentality of “save first” is important. Everyone wants to save, but often people treat a savings account as just another source of money.  For example, people want to avoid credit card debt, so if there is something they want to buy, they know it might be irresponsible to buy the item on credit.  Instead, they will just dip into their savings since that money is already theirs.

This is dangerous thinking because withdrawing from your savings is a loan. You are borrowing money from your future self.  Unlike a credit card with required monthly payments, you are unlikely to pay back this loan to yourself, damaging your long-term wealth. By adopting a pay-yourself-first strategy, it removes spending decisions. If you really want to buy something today, use your credit card. If you do not want to incur the finance and interest charges from the loan, then re-evaluate if the purchase is really worth it!

Making Pay Yourself First Work

One way to make pay yourself first work is by keeping less of your savings as cash.  This helps prevent withdrawing cash unless it can’t be avoided.

One of the best ways to do this is by converting a high percentage of your savings into investments like stocks, bonds, and mutual funds instead of simply having cash sitting in your savings account. By moving your savings into investments, you kill two birds with one stone.

Less Liquid Savings

A “liquid asset” is something that can be quickly and easily converted into cash and spent. Savings accounts are extremely liquid assets, which is why some people have a hard time building up their savings fund: cash can be spent. By converting a large percentage of your savings account directly into investments like stocks, bonds, ETFs, and mutual funds, there is an extra step you’d need to take before the cash could be spent. Since you would need to sell your assets first in order to spend the cash, you are less likely to do so unless the spending is extremely important to you.

Making Money Work

Another advantage with turning savings into investments is that invested money will, on average, grow much faster than money in a savings account. Instead of receiving only 1-2% of growth from a savings account, you could see returns of 8-10% by investing in index funds or diversified mutual funds. Investments will help your savings grow much more effectively.

Skin in the Game

When you purchase investments, your brain reacts just as it does when you pay a bill.  Your mind sees this as “spent money,” not money that can be used to make purchases.  As your investment portfolio grows, it becomes exciting to watch your money grow, and you will be paying closer attention to how your money works for you.  This encourages increased saving and investing. Over time, this helps build a nest-egg of wealth you may have otherwise simply spent.

When Should I Use My Savings?

A pay-yourself-first strategy includes a mindset of making withdrawals from your savings account as infrequently as possible.  However, there may be times when making a withdrawal is beneficial.

It is okay to make withdrawals when

  1. Investing in a physical asset, like buying property or a vehicle
  2. Investing in a paper asset, like stocks, bonds, or mutual funds
  3. Starting a business
  4. Paying off big debts, like student loans or a mortgage

You should not make withdrawals when

  1. You want to make a purchase you “deserve” but don’t have the cash for
  2. You experience an emergency which will take fewer than 3 months to pay off without dipping into your savings
  3. Buying holiday and birthday gifts.  (Making these purchases should be part of your normal spending plan or budget.)
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[qsm quiz=148]

Challenge Questions

  1. What do you understand by the concept Pay Yourself First or sometime known as Save first, before you spend?
  2. How might this help you budget?
  3. If you were going to start Paying Yourself First today, how would you go about it?
  4. What are the advantages of Paying Yourself First?

If you are severely behind on your bills and all other debt management plans have failed, the last option available is declaring bankruptcy.

What is Bankruptcy?

Broke

Bankruptcy is a type of forced debt settlement, and it is a legal procedure. When you declare bankruptcy, the court will gather all your unsecured creditors together to hear about the debts you owe. They will then examine all your assets and determine a plan to pay out as much as they can to settle as many debts as possible.

How this happens will depend on the type of bankruptcy you declare, but once the courts have established the total repayment possible, all outstanding debt balances are discharged (cancelled), and your creditors can make no more attempts to collect from you. This process does not apply to all your debts, just most unsecured loans. Mortgages, car loans, and student loans cannot be discharged through bankruptcy.

The types of bankruptcy are named after the “chapters” where they are found in the Bankruptcy Code. Codes are the permanent laws of the United States.  Most of the chapters are just general rules or are types of bankruptcy specifically for farms or businesses. There are two types of bankruptcy that an individual can apply for: Chapter 7 and Chapter 13.

Bankruptcy and Credit

Filing bankruptcy will discharge your debts, but it will also destroy your credit. A bankruptcy will remain on your credit report for the longest allowable amount of time – usually between 7 and 10 years. During that time, and especially for the first 3 years, it will be extremely difficult to get any new lines of credit.  This includes credit cards, but it also applies to car loans, and even trying to rent an apartment. If a creditor is willing to lend to you or rent to you, there will be extremely high security deposits required. Bankruptcy is an option available only after every other debt management plan has failed.

Chapter 7 Bankruptcy

Chapter 7 Bankruptcy is also called “Straight Bankruptcy”. It is the fastest and most direct way to go bankrupt, usually taking about 6 months from start to finish.

If you declare Chapter 7 Bankruptcy, you will be assigned a trustee who will be responsible for managing all of your debts. The trustee’s job is to sell off your assets to pay off as much of your debt as possible. This includes your bank accounts, your property, any investments, and even any of your personal property that has a significant market value. Once your trustee gets as much cash as possible from these sales and from your bank accounts, the cash is divided between your creditors. Any debt that still remains is discharged and your creditors cannot attempt to collect any more.

Eligibility

To be eligible for a Chapter 7 bankruptcy, you need to pass a “means test”. This means you need to earn less than the median income in your area to qualify. If you are too rich, Chapter 7 is not an option.

You also need to have unsecured debt, not including student loans. This means if all of your debt is from your mortgages, car loans, and payday loans secured by a property title, Chapter 7 will not help.  These creditors can simply repossess or seize your collateral, discharging your debt.

As part of the bankruptcy proceedings, you will also be required to undergo credit counselling and credit education classes.

Secured Debt

Chapter 7 bankruptcy only applies to unsecured debt, like credit cards and medical bills, but not to student loans. If you have secured debt, like a mortgage, there is no bankruptcy protection. This is because secured debt has collateral.  If you fall behind on your mortgage payments, your bank will simply foreclose on your house, sell it at the market price, keep enough money from the sale to pay your outstanding loan balance, and give you any remaining money. 

Chapter 7 and Your Home

With a Chapter 7 bankruptcy, the trustee has full authority to sell off your home or other property to settle your other debts. However, just because they can does not mean that they will.

Every state has different “exemption” laws regarding the property that cannot be taken away when you declare bankruptcy. No state completely protects your home, but they might say that at least $60,000 of your home’s value is protected. In this case, if the trustee sells your home, they need to give you $60,000 of the proceeds before distributing money to other creditors.

But wait, it gets more complicated!

Remember that your mortgage is not part of the bankruptcy debt. This means if the trustee sells your house, they need to pay you the exemption amount first, then pay off the remaining balance of your mortgage, and only use the remaining piece to pay off the other creditors. If the trustee is not going to gain additional cash from the sale of your home (after giving you your exemption, paying off the mortgage, and paying all sales/closing costs), they will not bother.  You can keep your home.

Chapter 7 and Foreclosure

In practice, this is fairly rare. If you are so far behind on your other bills that bankruptcy is the only option, you will probably be behind on your mortgage too. This means the bank may already be looking at foreclosure. Having the bank foreclose on your home or having your trustee sell your home leaves you in the same position.

Chapter 13 Bankruptcy

Chapter 13 Bankruptcy is also called a “restructuring”. A Chapter 13 bankruptcy is a much longer process, usually taking between 3 and 5 years to finalize.

With a Chapter 13 filing, you are not assigned a trustee, and your assets are not all sold off. Instead, you are mandated to create a payment plan, and submit it to the court for approval. Then, for a period of either 3 or 5 years, most of your income will go directly to the court, who then distributes it to your creditors according to the plan. After the time is up, any remaining debt is cancelled.

This might sound like a sweet deal, but your creditors will always get an amount equal to what they would have been paid in the case of a Chapter 7 bankruptcy. The Chapter 13 is mostly an option for people with higher incomes and homes with more equity who want to make sure they do not lose their homes.

Eligibility

You will need to earn more money for a Chapter 13 bankruptcy, and there is a means test to qualify, just as with a Chapter 7. Basically, the income you make over the course of the 3- to 5-year period needs to be greater than what a trustee would get by simply selling off your assets.

As with the Chapter 7 requirements, a Chapter 13 bankruptcy also requires credit counselling and education.

Secured Debt

A Chapter 13 bankruptcy is designed to keep all your assets intact, without mass sell-offs or liquidation. This means that your mortgage and car payments will be unaffected.  You will keep making the monthly payments and will retain ownership of your home.

Your Payment Plan

Justice

Your payment plan is the center of the Chapter 13 filing. It is a summary of all your “disposable income” per month, and a plan of how that income will be divided between your creditors.  Disposable income represents your net income minus your reasonable living expenses. Reasonable living expense includes all the payments on your secured debt (like your mortgage), plus some amount to cover food and other small bills. Once you have developed a payment plan, you will submit it to the courts for approval. Your creditors can object to how much you plan to pay them, but the final word is with the judge.

All of your disposable income is then paid directly to the courts, who distribute it to your creditors according to your payment plan. In many cases, the amount will be automatically deducted from your paycheck before you even see it, just to make sure you hold up your end of the bargain.

Further Questions:

  1. What do you understand by the term bankruptcy?
  2. What is the difference between Chapter 7 and 13 bankruptcy?
  3. Will there be more likely to be more bankruptcy cases in a growing or shrinking economy and why?

Using resources available to you, explain with examples, what your understanding of foreclosure

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[qsm quiz=147]

Challenge Questions

  1. What do you understand by the term bankruptcy?
  2. What is the difference between Chapter 7 and 13 bankruptcy?
  3. Will there be more likely to be more bankruptcy cases in a growing or shrinking economy and why?
  4. Using resources available to you, explain with examples, what your understanding by foreclosure.

A cash budget is used internally by management to estimate cash inflows (receipts) and outflows (disbursements) of cash during a period and the cash balance at the end of a period. In other words, a cash budget is a plan for an organization to obtain and use resources over a specific period of time. This means an organization must have an idea of where their money is coming from and how it should be spent.

Note: A cash budget includes cash only. Do not include discounts received or allowed, credit purchases or sales, bad debts, depreciation, or any other non-cash items!

Use of Cash Budgets

Cash budgeting allows an organization to set a goal and move toward that goal. This is important because each organization has a finite amount of resources and these resources need to be used effectively. Management uses cash budgeting to manage the cash flows of an organization. For example, employees must be paid every two weeks. The cash budget allows management to forecast whether or not they will have enough cash to pay their employees. If there are shortfalls of cash, the budget may be adjusted to correct problems before payments are due.

Similarly, the cash budget allows management to predict having large amounts of free cash on-hand. Having plenty of cash is great – however, a surplus of cash is often better used to expand and develop areas of an organization. Whether it is a shortfall or surplus, a cash budget is used to allocate cash in the most effective way possible across an organization.

Coping with Uncertainty

Since a cash budget is based on estimates, it is limited to represent expected values. Uncertainty in cash budgets is due to the uncertainty of ending cash values. To deal with uncertainty, there are two main techniques an organization can use:

  1. Sensitivity analysis. This involves examining how different values of an independent variable impact other dependent variables. This technique gives management insight of the expected cash flows if changes to certain variables occur.
  2. Short-term financing. A company should be certain that it has access to lending at reasonable costs to cover cash shortages.

Preparing a Cash Budget

There are three key pieces to consider when creating a cash budget:

  1. Time period (what time period does this budget cover? 3 months? 6 months?)
  2. Cash position (how much cash would you like to have readily available?)
  3. Sales and expenses (what are your projected sales and expenses?)

It is important to know that a cash budget is created as part of a master budget. The cash budget adds cash receipts and subtracts cash payments. Ideally, the cash budget should have a positive cash projection – this means the company is expecting to have enough cash to make it through the period.

Format of Cash Budget

Beginning cash balance

Add: Cash receipts

Less: Cash disbursements

= Excess/shortage of cash

+/- Financing

= Ending cash balance

Budget: Estimate Cash Receipts

Due to accrual basis accounting, sales revenue is not the same as a cash inflow. Sales revenue is recorded when it is earned. Since some customers make purchases on account (on “credit”), cash is often received at a later accounting period. To remedy this, companies estimate the amount of revenue that will be paid (in cash) in the month of sale.

Johnson Company’s sales are 35% cash and 65% credit. Based on previous records, Johnson Company expects to collect credit sales as follows:

Month of sale

1st month after sale 2nd month after sale

Uncollectible

45%

25% 20%

10%

Johnson Company had sales in January, February, and March 2018 were:

March (projected): $60,000

February: $55,000

January: $50,000

Prepare the cash receipts budget for March.

Step 1: Calculate cash expected from March sales

Expected cash percent of  sales x Total Sales Expected March = Expected Cash

35% x $60,000 = $21,000

Step 2: Calculate cash expected from March credit sales

Expected Credit percent of sales x Total Sales Expected March x Expected Percent that those credits will be collected in March = Expected Cash from Settled Credit (Mar)

65% x $60,000 x 45% = $17,550

Step 3: Calculate cash expected from February credit sales

Credit Percentage of Sales x Total Sales from February x Expected Percent of that credit that will be collected in March = Expected Cash from Settled Credit (Feb)

65% x $55,000 x 25% = $8,938

Step 4: Calculate cash expected from January credit sales

Credit Percentage of Sales x Total Sales from January x Expected Percent of that credit that will be collected in March = Expected Cash from Settled Credit (Jan)

65% x $50,000 x 20% = $6,500

Johnson Company
Cash Receipts Budget
Month Ending March 31, 2018
Budgeted collections from March sales:
Cash sales ( 35% x $60,000)  $         21,000
Credit sales (65% x $60,000 x 45%)  $         17,550
Budgeted collections from February sales:
Credit sales (65% x $55,000 x 25%)  $           8,938
Budgeted collections from January sales:
Credit sales (65% x $50,000 x 20%)  $           6,500
Budgeted cash collections during March  $        53,988

Budget: Estimate Cash Disbursements

Due to accrual basis accounting, expenses incurred are not the same as cash outflows. Companies often make purchases on account and these expenditures will not be paid until a later period. As with the previous example, companies will estimate the portion of expenditures that will be paid that month and in following months.

Johnson Company purchases inventory on account, pays for 40% in the same month purchased and 60% the following month. Johnson Company’s purchases are:

February Purchases

March Purchases
$40,000

$30,000

Johnson Company had the following additional costs in February:

  • Depreciation expense: $4,200
  • Cash dividends declared: $5,300
  • Loan repayments: $2,200/mo.
  • Monthly operating costs: $10,000

Johnson Company pays 70% of cash operating costs in the month incurred and the remaining 30% the following month. Prepare a cash disbursements budget for March 2018.

Step 1: Calculate Cash to be paid for March purchases

Percent of March inventory cost paid this month x Inventory purchased this month = Cash paid for March Purchases

40% x $30,000 = $12,000

Step 2: Calculate Cash to be paid for February purchases:

Percent of February inventory cost paid this month x Inventory purchased in February = Cash paid for February Purchases

60% x $40,000 = $24,000

Step 3: Calculate Cash to be paid for March operating costs

Percent of operating costs paid in current month x March operating cost = Cash paid in March for March Operations

70% x $10,000 = $7,000

Step 4: Calculate Cash to be paid for February operating costs:

Percent of Operating Costs Paid Month After Incurred x February operating cost =  Cash paid in March for February Operations

30% x $10,000 = $3,000

Johnson Company
Cash Disbursements Budget
Month Ending March 31, 2018
Budgeted cash to be paid for:
March purchases (40% x $30,000)  $      12,000
February purchases (60% x $40,000)  $      24,000
March operating costs  $         7,000
February operating costs  $         3,000
Loan repayment  $         2,200
Cash dividends  $         5,300
Budgeted cash disbursements during March  $      53,500

Remember, depreciation expense is not included in the cash disbursements budget because depreciation is a non-cash item.

Summary of Cash Budget

The February 28 cash balance is $4,500 for Johnson Company. Johnson Company must maintain a minimum cash balance of $10,000. If under $10,000, Johnson must make up for this cash shortage by borrowing money from a bank (in the form of a loan).

Johnson Company
Summary Cash Budget
Month Ending March 31, 2018
Cash balance, February 1, 2018  $    4,500
Add: budgeted cash receipts  $  53,988
Less: budgeted cash disbursements  $(53,500)
Budgeted cash balance  $    4,988
Operating cash borrowings on February 28, 2018  $    5,012
Cash balance, February 28, 2018  $  10,000

Johnson Company expects to end the month of February with a $4,988 cash balance. Therefore, Johnson must plan ahead and borrow the necessary amount of cash to reach $10,000. In this instance, Johnson must borrow at least $5,012 or more. This loan repayment will be reflected in the cash budget in subsequent accounting periods.

Evaluating a Cash Budget

To evaluate a cash budget, the actual figures for the period must be compared to the budgeted figures. Comparing the budgeted vs. actual figures will provide insights to make important decisions about the cash position of a company. As more data is gathered (past sales, past purchases, etc.) more accurate budgets can be created.

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[qsm quiz=146]

Leading and directing are important management functions, but usually do not appear in the main job description. A great manager needs to be able to both lead their team and direct their operations – failing either of these roles is a recipe for disaster.

Leading vs Directing

To understand how managers can excel (or fail) at these roles, we first need to define what they are.

Leading

Leading is about taking the lead: initiating, inspiring, and motivating workers. It is about fostering passion to continue to work and exceed expectations, improve standards for product quality and manufacturing, set industry standards for quality and production, and generally being a great example for others to follow. When managers lead workers, they are helping them realize that managers objectives and goals coincide with their personal ambitions, in addition to the company’s overall mission, vision, and goals.

Directing

Directing is focusing the company into a specific direction. This means that when management develops a plan of action, organizes its dispersal, oversees the implementation, hires the right people, collaborates inter-departmentally, and adjusts to changes. Managers are directing the business to where it should go, having the organization’s mission, vision, and goals in mind. Backed by the full faith and trust in handling managerial tasks of a business, managers provide perspective in the ever-changing business environment filled with uncertainties and even some unexpected surprises.

Leadership Styles

Leaders (managers) come in many different shapes, sizes, and backgrounds. Ideally, a manager cares about their employees, collaborates with others to get things done right, considers the health and well-being of customers and employees, contemplates the costs and benefits of any action, and contributes to happy and safe workplace environment. Different people have different approaches to reaching these goals, which are broadly defined as “Leadership Styles”.

Laissez-faire

Also known as lazy or laid-back leadership because of the loose leadership quality it is known to have. Laissez-fire managers are not lazy, but usually are concerned about damaging their team through micro-management. These managers have strong faith in their team to largely self-direct, and only step in when progress is getting off course. Those using the laissez-faire leadership style are working with people who are very skilled and deliver a unique, customized product or service such as doctors or artisans. This type of leadership style would not be good for low skilled workers doing routine, standardized work such as those in fast-food restaurants, where standardization is a premium.

Authoritarian

Also known as autocratic or tyrannical leadership because one person (the leader) makes all of the decisions – this is the polar opposite of a Laissez-faire manager. Although not as bad as it sounds, managers use this type of leadership style when there is too much conflict or indecisiveness in their team, and they must become the deciding vote for most important decisions. This leadership style is best used in situations where opposing sides cannot come together, such as when the US president uses an executive order to pass regulations, or the head of a family-owned business in Asia decides to buy-out all of its smaller competitors. There are many documented cases where the single leader truly knows what is best for the company, and an Authoritarian leader can make the business shine. Steve Jobs was one of the most (in)famous Authoritarian managers.

Participative

This is also known as Democratic leadership, because everyone gets heard and everyone is included in the decision-making process. This type of leader knows that they cannot move mountains by themselves, so they collaborate with those around them and establish long-lasting, meaningful relationships. They understand the importance of networking in achieving objectives and goals. People working under this leadership style tend to feel more satisfied with their work and feel more valued for their contributions. Situations where creativity and innovation are integral work best with this leadership style, such as in software and hardware development companies, product engineering, and so on.

Transactional

A form of task-based leadership because the manager (the leader) lets employees know what they are supposed to do, when they are supposed to do it, and when to get it done. Pretty simple and easy to follow; however, this should only be used by the well-rounded manager in technical and education skills. For example, an accounting management partner delegates payroll to two employees, pensions to another five employees, leases to another three employees. For this to work, the Transactional Manager must know everything about these accounting concepts to evaluate the work and performance of the employees working on them. Such a leadership style is perfect for hierarchal organizations with clear upward mobility, clear developmental rankings, and clear job descriptions, mainly used by firms that provide services – the manager needs to have a full mastery of the subjects he or she is delegating to know how much of a load each employee can take.

Transformational

Transformational leaders are also known as change leadership because this leadership style tries to effect changes (making a difference) as the purpose of management. This type of leader sees everything and everyone as something that can be improved and revolutionized. Transformational leaders represent the best in human and business standards in that they seek to improve employee morale by seeing value in them, make the workplace better by spreading positivity, exemplify high moral standards, emphasize ethical considerations, use logic and reasoning to win people over, and providing workers with options and opportunities.

Comparing Management Theories to Leading and Directing

Companies are always looking for ways to improve its quality of leadership. There is a wide body of research that looks at different approaches to how aspiring managers can improve their leadership quality, or different approaches for pairing managers to the right teams to bring out the best in both.

Trait Theories

According to this theory, managers make for good leaders and directors if they portray the qualities and characteristics associated with being good leaders and directors. For example, good leaders are described as passionate, innovative, inspiring, agreeable, calm, patient, and ethical. The aspects of what makes a good director are no different from what makes a good leader. Since a manager will have to do both, in essence, a manager has to become the image of a great business person of exceptional virtue.

Behavioral Theories

This theory proposes that specific behaviors (not traits) are indicators of what makes managers good leaders and directors. In addition, this theory suggests that managers can become good leaders and directors if they are exposed to situations and opportunities where they can develop and grow into it, such as when they climb the ranks by working hard, getting educated, and understanding the business they are in. Some behaviors that are linked with leadership and directorship include setting attainable goals, always thinking beyond their own self-interests, showing empathy for others, building relationships with those related to the success of the business, and so much more.

Contingency Theories

This theory states that managers can be good leaders and directors not because of the traits and behaviors they express, but by how they react in any given situation. This means that in an unexpected situation, the real test of leadership and directorship of the manager will be in how they act and respond to what comes their way. Depending on how effective and efficient their solution to any problem, it is only then that they can be considered as a good leader and director.

Leading and Directing Amidst Other Management Functions

The basic management functions are planning, organizing, leading, and controlling. All of these functions are interdependent; one cannot survive without the other, and all need to be present in each function for each to live out their purpose and intentions. Managers must lead and direct in everything that they do in addition to the other functions they must apply to everything. Here are some examples of what managers will do in each function in accordance with leading and directing functions:

Planning

The manager will take the lead in this phase by doing research on what company problems need to be fixed or addressed in some way, and directing those qualified to obtain needed information. Next, they will gather everyone involved to introduce a structure to the plan to make it more achievable to gain perspective on what direction the manager and company should go with this. After considering everyone’s input and suggestions, the manager has a better idea of what needs to be done to solve the problem and contain any issues that may arise.

Organizing

The manager will lead their team to execute plans and business strategies by explaining the benefits and gains those participating will get from all of this. They work with everyone involved to put any plans into motion. Following that, the manager directs each person or department on how things should be done by letting them know what to set up, what they will need to obtain, how to deal with contingencies, and how to evaluate the objectives and goals set by the manager.

Controlling

Plans, programs, and procedures set out by the manager will rarely go perfectly well because there are always bumps on the road along the way. Sometimes managers will need to enact some disciplinary measures that will require them to lead by taking charge of the situation and limiting the losses. If the problems are due to incompetent personnel, unsafe working conditions, unrealistic objectives/goals, resistant staff members, etc. the manager has to direct such individuals and groups in adjustments.

Managers can lead and direct in many different ways. They can get creative and innovative in the way they do them and how they do them by considering all the players: the avoidable costs, the unavoidable costs, the business climate, the competitive atmosphere, the economic forces, the customers, the qualifications of employees, what is on-hand that can be used or recycled, what can be improved without sacrificing quality or accuracy, and so much more.

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[qsm quiz=145]

If you find yourself over your head in debt, there is always a light at the end of the tunnel. Credit counseling agencies, both for-profit and non-profit, exist in every state to help people build a clear, workable path back to a healthy personal financial situation.

If you do need the help of a credit counselor, this is what you can expect.

What is Credit Counselling?

Credit counseling is a service offered to help people bring their personal finances under control. A large part of what credit counselor involves is purely educational, usually with many free resources available. Just like your health, big problems are best addressed with prevention before the problem gets out of control. If you are reading this, you are already working through some course work that would be similar to what would be offered by a credit counseling agency.

Unfortunately, most people reach out for help only after debts start to spiral out of control. At this point, you will need to meet one-on-one with a credit counselor to chart a path forward and get yourself out of debt.

There are three main tools applied by credit counseling agencies before bankruptcy enters the discussion: budget building, debt management planning, and debt settlements.

Who are Credit Counselors?

Credit counseling is loosely regulated by FINRA, the Financial Industry Regulatory Agency, which sets rules for what can be advertised and advised. Reputable credit counselors have a professional certification, usually through the NFCC, the National Foundation of Credit Counselors.

There are both for-profit and non-profit credit counselors.  The NFCC usually works with non-profit institutions. The cost of getting credit counseling will vary from agency to agency, but it usually starts with a flat fee for your initial consultation, plus a percentage of the total debt settled if you require more help.

Budget Building

Building a budget is the first step when working with a credit counselor. You will usually sit down for a 1 or 2 hour meeting to discuss your current financial situation. This includes reviewing your total debt load, income, expenses, and how you are currently spending your money.

our counselor will review your financial information with you and recommend some educational materials or courses that present some advanced techniques for discharging your debt as quickly and cheaply as possible. They will also work with you to build a new budget based on what you can afford.

How Is This Different from My Own Spending Plan?

If you already have a strong budget or spending plan and have simply fallen behind on payments because of emergencies or income loss, this step of the process may not tell you more than you already know.

Statistically, most people do not have a budget or a spending plan in place that gets reviewed and updated with any regularity. One of the biggest advantages of speaking to a credit counselor is that this is a completely unbiased third party who is working to get you out of debt. The counselor will help create a stronger budget, based purely on facts and figures, not influenced by emotion or panic. Working with a certified credit counselor is also a good way to learn about tax incentives, subsidies, or other debt relief programs in your state that you may not be aware of.

Debt Management Planning

If your debt problems cannot be addressed by revising your budget, the next step is creating a debt management plan.

With a debt management plan, your credit counselor will work directly with most of your creditors, usually excluding secured loans like mortgages and car loans. Your credit counselor will negotiate to get as many late fees and finance charges waived as possible and will set up regular monthly payments to pay off the debt.

Instead of paying your creditors directly, you now make one monthly payment to your credit counseling agency, who then distributes that payment to each creditor according to the terms they negotiated.

Debt Management Plan and Debt Consolidation

Debt management planning is superficially like debt consolidation, where you take out one big loan to pay off many smaller debts. Debt consolidation is often also part of the credit counselling process, and your credit counselor will be able to help decide if it should be part of your payment plan.

When you work with credit counselors, their goals are to help you repay your debt as fast and cheaply as possible. They usually discourage taking out additional loans, unless that is the only option available to preserve your credit rating.

Advantages of Debt Management Plans

In theory, your debt management plan will not be very different from something you could build yourself, if you are able to successfully negotiate with your creditors.  However, it does have some distinct advantages:

  • Experienced Negotiators. Your credit counselor is a professional credit negotiator, and so he/she knows the right buttons to push to get your fees lowered as much as possible.
  • Relationship with Creditors. Your credit counselors already have established channels of communication with most creditors, so they know exactly who to talk to in order to get things moving forward. This can include things such as changing payment due dates to get everything all on one schedule.
  • Leverage with Negotiations. When your credit counselor is in contact with your creditors, your creditors know that you are in a tight spot financially and are not making up some story over the phone. Your creditors are not interested in driving you into bankruptcy, since that means they do not get paid. They usually are more flexible when negotiating with credit counselors compared to when you speak with them directly.
  • Clear Reporting. Your credit counselor will send you monthly reports about the exact status of all your debts, including how quickly each is being paid off.
  • Lower Total Payments. In the lesson on juggling bills, we showed that it can be cheaper to pay off some bills completely instead of making minimum payments on everything. Your credit counselor knows this too.  He/she will optimize the payment schedules to pay off the most expensive debts the fastest, minimizing the total amount you need to pay.

Restrictions of Debt Management Plans

Debt management plans are not always a simple solution, and they may require some tight restrictions on what you can and cannot do.

  • No New Credit. When you enter a debt management plan, it appears on your credit report. (It doesn’t affect your credit history or your credit score.  It just shows that you agreed to a debt management plan.)  This serves as a warning to creditors that you should not be extended any new credit. If you do get a new line of credit anyway, your credit counselor will terminate your debt management plan, putting you back at square one.
  • Cancel All Credit Cards. Most household debt that requires credit counseling comes from credit cards. Debt management plans require you cancel all open credit cards and stipulate that you cannot open new ones until your current debt is paid off.
  • Tricky Relationship with Creditors. Just because you are using a debt management service does not mean your creditors will stop calling. Once you are on a plan, most credit counselors will advise you to cease all communication with your creditors.  If one calls, you should provide the creditor with the credit counselor’s name and number and let him/her handle it. If you do speak with your creditors and say something that conflicts with the negotiations your counselor has been working on, it could sink your whole plan.

Debt Settlement

If your level of income will not allow you to pay off your debt reasonably by using a debt management plan, the next step is debt settlement. With debt settlement, your credit counselor will set up a monthly payment plan for you, but instead of paying your creditors, the money they receive from you goes into a separate savings account.  Then the counselor enters into “hardball” negotiations.  The position they take with your creditors is that you are on the verge of bankruptcy, and your creditors can either reduce the total amount owed to something you can afford or risk not getting paid at all if you go bankrupt. Once your creditor and your counselor come to an agreement on that new lower amount, your creditor gets paid from that savings account you have been paying into.

Advantages of Debt Settlement

Debt settlement is the end of the road when it comes to paying off your debts. The only step farther is declaring bankruptcy.

The major advantage debt settlement has over a regular debt management plan is that the total amount you must pay will be significantly reduced. This includes reducing or eliminating the finance charges.  It can also reduce the principal owed.  No other non-bankruptcy solution will reduce your principal owed. At this point, your creditors are trying to take whatever they can get, hoping to not be left with zero dollars in payments if you go bankrupt.

Disadvantages of Debt Settlement

Every other debt management solution works to preserve your credit rating, keep your creditors happy, and keep your budget on track. Debt settlement does not. It comes with some unique disadvantages, making debt settlement your last option.

  • Immediate Damage to Your Credit. With debt settlement, you immediately stop paying all creditors while the negotiations are in progress. This means your creditors will immediately start reporting you as delinquent on all of your accounts. This will do a lot of damage to your credit.
  • Long-Term Damage to Your Credit. Your credit report shows one of three statuses for each of your credit accounts:  OK/Paid, Late/Delinquent, and “Settled.” A “settled” status means the amount owed was discharged through a debt settlement negotiation. This is better than an unpaid account, but it is nowhere near as good as “OK/Paid”. This will remain on your credit report for at least 7 years.
  • Increased Harassment. Your creditors will not be happy when you stop making monthly payments, they and will try to bounce claims off you and your credit counselor at the same time, trying to “catch” inconsistencies in the way you are managing your debt.  This will improve their bargaining position. Your credit counselor will usually advise you NOT to answer your creditors at all while debt settlement negotiations are in progress.
  • Credit Restrictions of Debt Management. You will be required to close your credit cards and will be prevented from opening new lines of credit while the negotiations are in progress.

Predatory Credit Counselling Services

If you enter debt settlement proceedings, your credit counselors will usually be paid a fee based on a percentage of the total amount of debt that they are able to get “cancelled”. For example, if they negotiate a $1000 debt down to $700, they may charge you $150 as a fee for the service.

For large debt loads, this can be a real money-maker. This opens the door to potential predatory practices. A predatory credit counselor will usually advise debt settlement as a first step, or suggest it before exploring other alternatives. There are plenty of cases where debt settlement is the best option, but if it is the first suggestion, you should get a second opinion.

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[qsm quiz=144]

Challenge Questions

  1. What do you understand by the term credit counselling?
  2. Using the internet, research the two credit counselling bodies mentioned in the text, providing an overview of what they do and how they help people?
  3. What restrictions do people take when addressing their debt?
  4. What are the advantages and disadvantages of debt settlement?

Cash flow is a concept in accounting that refers to the spending or receiving of cash by an organization. For a given period, cash flow is calculated by ending cash balance less starting cash balance. It is important not to confuse cash flow with earnings, as cash flow is related to solvency (or how well a business can pay its immediate debts) and not necessarily profitability. For example, a firm may have millions in revenue, but if accounts receivable are not collected, it is not realized as a cash inflow. Good management and financial modeling are crucial to a firm having healthy cash flows and remaining solvent.

Cash Flow in Financial Statements

There are different types of cash flow concepts, used for different purposes. Cash flow items are laid out in the Income Statement and Cash Flow Statements.

Income Statement

In an income statement, Operating Cash Flow (OCF) is similar to Earnings Before Interest and Taxes (EBIT). Both show how much cash a business can generate from normal operations. It excludes other major items in an income statement that impact net income (interest and taxes). These items are excluded because they are not operational expenses.

OCF provides perspective when analyzing a business by stripping away non-operational activities. By only incorporating costs closely associated with the selling of product or services, such as inventory expense, manufacturing expense, or selling expense one can evaluate how potentially profitable a business can be. For example, if the firm has a huge debt load, it may be wiser to focus on something like OCF to determine future profitability instead of looking at current net income. The limitations of OCF is that the number does include non-cash items such as accounts receivable and deprecation.

Sample Income Statement
Revenue 100,000
Cost of Goods Sold 25,000
Gross Profit 75,000
Operating Expenses
Advertising 8,000
Administrative 10,000
Commissions 10,000
Rent 15,000
Utilities 5,000
Operating Cash Flow 27,000

Cash Flow Statement

The Cash Flow Statement digs deeper into incoming and outgoing cash, and when used with the income statement and balance sheet gives a more complete picture of a company.

There are three main elements to this statement: cash flow from operations, from investing and from financing.

This statement begins with the last item from the income statement, net income. Each line adds back or subtracts the change in non-cash items that impacted net income. The rule for non-cash items on the income statement is: add if initially subtracted, and subtract if initially added.

For example, in the cash flow from operations portion, if the change in accounts receivable (ending AR – beginning AR) is positive, it means that net income was positively impacted, but no cash was received. Thus, you subtract the increase. Likewise, if accounts payable increase in the reporting period, you add the increase to net income because it positively impacted cash. Think of the Cash Flow Statement as a mirror of the income statement – including only non-cash items.

Sample Statement of Cash Flows
Net Income 10,000
Cash Flow from Operating Activities
Add: depreciation expense 3000
Increase in accounts receivable -400
Increase in inventory 2000
Increase in accounts payable 350
    Cash used in operating activities 4,950
Cash Flow from Investing Activities
Capital expenditures -10,000
    Cash used in investing activities -10,000
Cash Flow from Financing Activities
Borrowing of short-term debt 2500
Dividends -450
    Cash used in financing activities 2050
Net change in cash 7,000
Beginning cash 2,000
Ending cash 9,000

In this sample, we can see that the firm reports a net income of 10,000 but only receives 7,000 in cash for the period. This is why a single financial statement cannot capture the activities or status of a firm. If the case were such that net income was healthy but cash flows were negative, before looking at cash flow from financing (the firm is borrowing to stay solvent), that could potentially raise some red flags or call for a decrease in value due to increased risk.

Cash Flow and Valuation

Free Cash Flow (FCF) is another important metric, and better yet for determining the value of a firm based on cash flow. FCF is calculated by taking EBIT and subtracting taxes. After that, subtract capital expenditures, add back depreciation (a non-cash item subtracted while getting EBIT), and then lastly add or subtract the change in working capital.

EBIT

Less: Taxes

Less: Capital Expenditures

Plus: Depreciation

+/- Change in Net Working Capital

Free Cash Flow

Free cash flow is useful because it is the amount of cash that a firm can use to pay dividends, reduce debt, reinvest, or use for acquisitions. In other words, this number shows a more fundamental earning potential for a firm. Unlike net income, free cash flow is not skewed by tax deferments, adjustments or other uncertain factors, such as risk of collecting receivables. Free cash flow is often used in a discounted cash flow analysis to find the net present value of all cash flows which theoretically represents enterprise value (Equity + debt – cash), helping determine the value of equity.

Cash Flow and Decision Making

Cash flow is extensively used in financial decision making. To see how, start by looking at Terminal Value, Net Present Value, Internal Rate of Return, and Payback.

Terminal Value

Terminal value is the present value of all future cash flows beyond the projection period. It can be calculated with the simple Gordon Growth Model:

CF0 = CF1 / (r – g)

Where r is the discount rate, g is the growth rate and CF1 = CF0 * (1 + g). In other words, multiply the last cash flow by (1 + g), and then divide it by the discount rate less the growth rate. This is just like the present value of a perpetuity.

Net Present Value

Net present value (NPV) is a crucial concept in finance. To calculate NPV, you simply sum the present value of all positive and negative cash flows for a given investment. If NPV is positive, that means that an investment is worthwhile, and if it is negative, it is not worthwhile. The NPV incorporates the appropriate discount rate to determine if returns are high enough.

You can use our Net Present Value calculator to find the NPV of a stream of income.

Internal Rate of Return

Internal rate of return (IRR) is a metric closely related to NPV and the discount rate. Internal rate of return is defined as the discount rate required to make NPV equal to 0. For example, in this project if IRR were 10% due to lower cash flows, the NPV would equal 0. IRR must be calculated by trial and error, or with a software program like excel. All else being equal, you want to choose to invest in higher IRR projects, but if deciding between a 20% IRR and 10% IRR project, the 10% one may have a higher NPV due to greater scale, thus being the better investment choice.

You can use our Internal Rate of Return calculator to calculate the IRR for a company.

Payback

Payback is the simplest metric and is expressed as the number of years required to recoup the initial investment in nominal terms, not accounting for time value of money or financing costs.

Example: Capital Expenditure

In this example, a firm is deciding what to do with an unused plot of land. They do not want to sell it, but they are unsure whether it’s more profitable to rent the land or expand production. For simplicity we are examining this decision over a 5-year projection period.

Option 1 – Invest in New Facility

  • The firm’s cost of capital is 10%.
  • The facility will cost $1,000,000 to build
  • Yearly expenses of $40,000 increasing by 3% each year.
  • The revenue generated by this facility is $150,000 the first year, increasing by 3% each year

Breakdown:

The current year is 0 and that is when the million-dollar capital expenditure is incurred.  After year 1, cash flows are calculated by subtracting operating expenses from revenue.  These cash flows are multiplied by discount factors: 1 / (1+ discount factor).

Here the NPV is $209,024, indicating that it is a worthwhile investment, given no other options.  The IRR easily surpasses the discount rate of 10%, indicating a potentially lucrative project.

Invest in New Facility
Discount Rate – 10%
Year 0 1 2 3 4 5
Revenue    150,000    154,500    159,135    163,909       168,826
Plant Cost   (1,000,000)
Operating Expenses      40,000      41,200      42,436      43,709          45,020
Cash Flow   (1,000,000)    110,000    113,300    116,699    120,200       123,806
Terminal Value    1,238,060
Discount Factor

0.91

    0.83

0.75

0.68

 0.62

PV of Cash Flow   (1,000,000)    100,000      93,636      87,678      82,098          76,874
PV of Terminal Value

768,738

NPV

209,024

IRR

19.25%

Payback (years)

  6.18

Option 2 – Rent the Land

  • Discount rate 10%
  • 15,000 cash inflow each year, rising by 3%

In this scenario, the firm opts to rent the property for 15,000, keeping up with the historical inflation rate of 3%.  Similar, but more simple analysis results in an NPV of $332,709.

Rent the Land
Discount Rate – 10%
Year 0 1 2 3 4 5
Revenue 15,000 15,450 15,914 16,391 16,883 17,389
Discount Factor                      1           0.91           0.83           0.75           0.68         0.62
PV of Cash Flows           15,000      14,045      13,152      12,315      11,531     10,797
PV Terminal Value 255868
NPV         332,709

Final considerations

Sometimes it’s difficult to know exactly which cash flows are relevant. Relevant cash flows are characterized by occurring in the future and being incremental.

Incremental cash flows are ones that are incurred by making a decision. Cash flows that occur in the future, but would have been made regardless of the decision are excluded. In this example, items such as depreciation, a non-cash expense, and taxes (cancel out) are not included because they are irrelevant. Furthermore it’s important not to include the value of the land because it does not represent a cash flow. At one point it was paid for, representing a sunk cost, which is defined by occurring in the past and no longer relevant for future decision making.

Faced with these two options, the decision makers in the firm should choose to rent the land instead of expanding production. As a general rule, choosing the option with the highest NPV will increase the firms value the greatest.

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[qsm quiz=143]

If you start falling seriously behind on your bills, simple prioritization and negotiation may not be enough to help you catch up on your debt.  Even in this situation, you still have some options available to keep your finances under control.  One of the most straight-forward options is debt consolidation.

When to Consider Debt Consolidation

Most adults have at least half a dozen creditors, such as credit card companies, banks for a mortgage, car loan providers, student loan providers, and basic utility companies. If a unexpected event occurs, such as losing your job, you may start falling behind on payments for several creditors all at once.

Prioritizing your bills and negotiating with your creditors can get most people through tight money situations for a month or two, but it can only work for short periods of time.  After a couple of months, even the savviest negotiators will find themselves getting stuck with mounting late fees, finance charges, and angry calls from creditors. Each late payment also affects your credit score, which will hurt your chances for getting other lines of credit in the future.

What It Means to Consolidate Debt

This is where debt consolidation comes in. Consolidating your debt means taking out one big loan and using that money to pay off all outstanding balances from your previous loans.

While taking out a new loan may not seem like such a good solution, there are several reasons to consider a debt consolidation loan when you find yourself in hot water.

Preserves Your Credit Rating

Every time you make a late payment on your credit card or on another loan, your credit rating will take a hit. Miss enough payments and you will have a very hard time securing any loans, even years later.

On the other hand, if you consolidate your debt and pay off your consolidation loan quickly, your credit rating can actually improve. Paying off all the outstanding balances means no more negative reports on your credit history. Debt consolidation acts like any other loan.  Making payments on-time will boost your credit rating.

Keeps all your creditors happy

Remember: the most important concern for any of your creditors is that they get paid, and the sooner the better. Consolidating your debts quickly and getting all outstanding balances paid off builds goodwill with your creditors. This means they will usually be more flexible in the future if you hit another rough patch because they know you will come through.

Lowers Your Payments

Once all your outstanding balances are paid off, finance charges and late fees are gone too. This means the amount due each month is just a single payment towards the principal and interest, the same as for any other loan. The interest rate on consolidated loans is almost always lower than the late fees and finance charges you will get from each of the individual outstanding balances.

What this means for you is that a consolidated loan will keep your credit healthy and growing, and it will lower the number of monthly payments required to pay off the same principal in debt.

How to Consolidate Debt

Consolidating debt means taking out a loan to pay off other outstanding balances. Like all loans, there are two main types to consider:

Unsecured Loans

Getting an unsecured debt consolidation loan is very rare. Most creditors are very wary of people who need debt consolidation loans because it means they have already let their debts get out of control.

One unsecured loan type to consider is simply using your credit card to pay off all other balances.  This will require you having a sufficient credit limit on your card. If you already pay most of your bills using your credit card, you are consolidating your debts without even realizing it. Many people prefer this simply to keep all their payments in one place, making them easier to track.

The biggest downside of using credit cards or other unsecured loans to consolidate your debt is the finance charges. Unsecured loans almost always charge higher interest rates. This means you might not be saving much money by consolidating everything on your credit card rather than just making minimum payments.

You also cannot use your credit card to pay off other credit card debt. If credit card debt is one of your problems to begin with, you probably will not be looking at unsecured loans for consolidation.

Secured Loans

Most types of debt consolidation loans involve a secured loan, usually a home equity loan, also called second mortgage. This means you will use the equity built up from your home to take out a new loan. The amount of debt you can consolidate is dictated by how much equity you have to use as collateral. If your debts are greater than the equity you have built up in your home, you are considered insolvent.

If you are a renter, you won’t have a home equity loan as an option.  However, there are some types of secured loans that use your car or other property as collateral. Unfortunately, these usually fall under “Payday Loan” or “Pawn Shop” type lenders, which can charge excessively high finance charges. Taking these types of loans is more likely to drive you farther into debt than to help pull you out. If you are not able to find any other type of consolidation loans, you should investigate credit counseling services.

Risks of Consolidating Debt

Debt consolidation is not a “get out of debt free” card. You are simply using existing credit lines and equity to pay off a temporary hardship and preserve your credit rating.

Risks with Unsecured Loans

If you simply transfer other outstanding debts onto your credit card, you now must grapple with your new credit card debt. Credit cards typically charge fairly high interest rates compared to secured loans, which means the interest you pay will still be very high.  The interest charge itself could be nearly as much as you would be paying in late fees, but you would not be hurting your credit rating.

If you can only afford the minimum payments on your credit card, you are stretched dangerously thin.  Any other financial emergency could force you into default.

Risks with Secured Loans

Consolidating your debt with a secured loan is cheaper than using your credit card or an unsecured loan. This makes this type of loan a more attractive option, but it comes with its own serious drawbacks.

First, you are wiping out your equity. This means all the value you have been building up in your mortgage (or any other property used as collateral) is gone.  You will need to completely pay off the consolidation loan to get it back.

Second, your finances are still stretched very thin. Missing your payment on a consolidated secured loan is the same as missing a payment on your primary mortgage.  It could put your whole house into default and trigger foreclosure proceedings.

Taking Action

If you are in a position where you cannot juggle your bills or negotiate a 1-2 month extension with some creditors, you need to take action quickly in order to get out of debt and keep your finances healthy.

Consolidating your debt is often one important part of that process, but it is not a decision to make without consulting experts.  If you are considering consolidating your debt, speak first with a not-for-profit credit counseling agency to fully explore your options. Debt consolidation is usually one action taken as part of a larger personal finance plan, not an action to be taken on its own.

Any time you are working with debt, the clock is ticking. It is always better to ask for help sooner rather than just panicking later.

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[qsm quiz=142]

Challenge Questions

  1. Using examples, what does it mean to consolidate debt?
  2. What are the advantages of consolidating debt?
  3. Are there any disadvantages to consolidating debt?
  4. What is the difference between a secured and unsecured loan?
  5. What are the current loan rate percentages being offered in the market place today for a loan of $10,000 over 3 years?

Stock and bond prices move up and down every day, sometimes by very large amounts. If you want to start investing, the first thing to understand is why these price movements happen, and how to plan for them.

Stock Price Movements

If you look at the stock for any public company you will often see a line graph that depicts how prices change every day. You may see sharp movements in certain stocks while others have smaller shifts. Stock prices are the reflection of the present value of future earnings expectations. The present value of future earnings is divided by the total number of shares that were issued by the company. In other words, the stock price reflects the expected performance of a company at some point in the future.

To see how the process works, start from the beginning: the investment bank that oversees a stock’s IPO.

Investment Banks

Investment banks are multi-tiered corporations that enable companies to have their stock traded on a public market. Examples of famous investment banks include Goldman Sachs GS, JP Morgan JPM, UBS, among others. Any public company you can think of today was once held privately. They used the services of an investment bank to become a publicly traded stock. The process to become publicly traded is known as an initial public offering, or IPO for short. Once a company is listed on a public market anyone can buy, sell, or trade the stocks.

The IPO Process

The process begins with a company discussing the pitch for an IPO with bankers. The company selects book runners and co-managers who will be responsible in selling the newly issued stocks for the primary bank. The company must file the registration forms and discuss the timing of the IPO. The bankers then conduct due diligence, a process by which they speak to customers, do research and analysis on the industry and trends, figure out the legal situation, and sift through the financial statements and make sure there are no irregularities. The S-1 form is filed after the due diligence, which releases the historical financial statements, key data, and other information investors would like to see before making a purchase decision.

The pre-marketing stage involves bankers speaking to investors regarding the company and industry in order to determine a price range to sell the initial stock offering. The final price will be set after more conversations with investors. Banks will then allocate shares to different investors prior to the first day of trading. Once shares are allocated, investors can now buy, sell, and trade to each other while the general public can begin to purchase shares.

The period following the IPO is often considered the most volatile period in a stock’s history because of investor sentiment. Investor sentiment is how large-scale buyers of stocks feel about companies, industries, and the market as a whole. Investors are typically large financial institutions that employ economists, analysts, and industry experts who drive the appetite of a specific stock or industry.

Investors that are bearish are under the assumption there will be a decline in the stock or market. Bullish investors anticipate growth in a specific stock or the market. Investor sentiment is driven in part due to earnings.

Earnings

After the IPO, a stock’s price movements are dominated by earnings, both realized and expected.

Earnings reports are made available to the public to announce a company’s most recent historical performance. Quarterly reports feature the previous three months, while annual reports provide a snapshot of the most recent year. These reports feature commentary from the company about initiatives and projections moving forward.

The one metric that affects stock prices almost immediately following these announcements is EPS (earnings per share). This represents the portion of the company’s profit that is allocated equally to each outstanding share. Analysts converge to create a consensus estimate regarding the EPS of each company during each quarterly announcement. If the actual EPS is greater than the estimate there is usually a spike in the stock price. If the company misses the estimate there is likely a decrease in stock price. Additionally, within the reports there may be other metrics that investors look at which may also cause a swing in either direction.

Systematic vs Unsystematic Risk

Finally, stock price fluctuations deal with the concept of risk. There are two types of risk, systematic and unsystematic. Systematic risk is an event that can affect the stock market as a whole. Unsystematic risk is specific to the company or industry. Beta is the measure of the volatility a stock has in comparison to the market as a whole. A beta greater than 1 represents a stock that will move higher than the market in periods of growth but decrease more in periods of decline.

Systematic Risk

Systematic risk includes events such as wars, interest rate fluctuations, recession, and geopolitical occurrences. These events tend to affect all stocks regardless of company specific performance and growth prospects. Systematic events can be looked at as disruptions to the market and cause a downward shift in stock prices.

Unsystematic Risk

Unsystematic risk includes company or industry specific events. For example, companies that produced radios were at risk when TVs became popular, companies that grow and sell vegetables are affected when there are weather events such as droughts or hurricanes that destroy their crops. These risks can greatly affect a stock and often cause sharp declines in prices.

Bond Price Movements

While stocks, or equity, are one way for a company to raise money, debt is another. Debt for a company is often raised in the form of bonds. Bonds are issued by large corporations such as Apple or Amazon, by cities such as New York or Los Angeles, by states such as Illinois or Florida and by countries like America, or Brazil. Bonds are issued by the entity and bought by the investor. Over time the entity will pay back an interest rate known as the coupon in addition to the principal. All bonds are issued at a par rate. This is the price of the bond when it is issued.

How Bonds Work

For example, let’s say Apple needs $100M to build a factory and decide to issue bonds with a maturity date in 10 years. Apple would identify an interest rate at which investors are confident with lending money. If the interest rate is 5%, Apple would need to give the investors 5% of the borrowed amount every year until the maturity date of the bond, the year the money will be returned. Bonds are usually issued in denominations of $1000.

Therefore, if you bought a $1000 bond from Apple, you would pay them the money today and receive 5% of 1000 ($50) every year for the next 10 years. At maturity, they pay back the $1000.

Interest Rates and Bonds

Bond prices, much like stock prices, experience fluctuations. The first and major implication is interest rate risk. Suppose you invest in a corporate bond that pays a fixed interest of 5% until maturity while the central bank interest rate is 2%. If the central bank rates rise while you own the bond to 4%, the price of your bond will fall.

This is because investors are always comparing the risk and return of your bond with anything else they could be investing in. If your bond pays 5% compared to the central rate of 2%, you are earning a 3% premium. If your premium drops to 1%, fewer other investors would be interested. Interest rates have an inverse relationship with bonds, as rates rise bond prices fall and vice versa.

Inflation and Bonds

A second factor in bond price fluctuation is inflation. Inflation is when the value of currency decreases over time. If a bond is paying a coupon rate of 5% on a $1000 bond, over 10 years the value of the coupon is worth less in the 10th year then the current one. As a result, the effective yield is lower as the market price of the bond decreases. As a result, we have a second inverse relationship, as inflation increases bond prices decrease, and vice versa.

Credit Ratings

Lastly credit ratings affect the price of bonds and cause fluctuation in prices. Credit Rating Agencies such as S&P Global Ratings, Moody’s, and Fitch conduct investment analysis on companies and assign independent debt ratings. Ratings go from AAA, which indicate a very low probability of failing to make bond payments to investors, to D a complete default of the debt. When the debt rating for a company goes up, the price of the bonds increase accordingly, and any new bonds they release will have a lower interest rate. A downgrade is followed by bond prices falling, and any new bonds issued coming with a much higher interest rate.

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[qsm quiz=141]

Planning advertising for any business is nothing to be taken lightly. Advertising, after all, is the method by which a business gets its message out to the world. How, and how well, a business advertises its products or services can, and does, make the difference between business success and business failure. Thus, planning and evaluating advertising are critical business activities.

Most successful business advertising results from four basic considerations: connecting with the customer, adhering to legal and ethical norms, the methods of communication with customers and measuring advertising effectiveness.

Connecting with the Customer

How the business wants to present itself, what the business products or services the business provides, and who the customers of a business are all effect how advertising connects to the customer. The first way a business connects with the customer is by way of branding.

Branding

In the old west, a brand served as a symbol which quickly communicated a message of who owned that brand. Today, a brand performs the same function and much more. A company’s brand communicates the company’s image or how the business wants to present itself to and be perceived by the public.

Ford Motor Company (F), for example attempts to communicate a different image with its Ford branded cars than it does with its Lincoln brand even though both companies belong to Ford Industries Incorporated. Ford’s brand strives for an image of reliability, safety and value which attempts to connect with the common working people trying to make the most out of every dollar. Meanwhile, Lincoln’s brand image attempts to communicate an image of luxury, comfort and elegance to a wealthier or more demanding customer base.

The Advertising Concept

How advertising communicates these images is by the advertising concept, or the underlying theme of the advertisement. The advertising concept determines how well the business connects both emotionally and rationally with its customers and can determine the effectiveness of any advertising campaign.

The television commercial starring Matthew McConaughey illustrates the idea of concept exceptionally well. The smooth jazz music, to the suit McConaughey wore, to the decision to film the Lincoln speeding across a tidal flat, and the calculated decision to leave McConaughey unshaven all worked to establish a concept which, “conveys exhilaration and the visceral feeling of driving,” according to Lincoln’s own website.

The products and services a business sells guide decision-making for the brand, their image and concept because what a business sells often determines how to sell it. Ads from the candy company Mars focus on the fun and pleasure of a little sweet indulgence, whereas ads for Tyson Foods (TSN) emphasize the quality and purity of their chicken. These differences reflects the different concerns of the customers, and those concerns become the base of the advertising plans for those businesses.

Target Markets

Likewise, who a business sells to changes both the image and the concept of how a company advertises. Advertising may be different if a business sells to a wide customer base than to a specific market. The customer chooses whether or not to buy what a business is selling, so knowing who the customers are, what they want and what they will pay for is key to advertising success. Hershey (HSY) and Ghirardelli sell chocolate to customers of different economic strata; thus, their brand images and the concepts used in their ads reflect those differences.

Who your customer is changes how and what you communicate; what images will influence the customer’s emotions, what messages reach their  intellect, what values do the customers respect and what value will the customers pay for?

Adhering to legal and ethical norms

The most critical legal and ethical issue regarding advertising is honesty. Ethically, businesses should avoid any statement or omission of information which may mislead their customers when planning their advertising. First, this is just good business. Companies caught lying to their customers normally lose customers. Second, federal, state and local governments have established various “Truth-in-Advertising” laws which come with hefty fines. Thirdly, because aggrieved customers are likely to sue dishonest businesses in court.

Another ethical and legal issue in planning business advertising is copyright infringement. This occurs when a business purposefully or inadvertently uses legally protected images, trademarks, or other material in advertising without the permission or remuneration of the protected material. Using a photograph taken from the internet for an ad may represent the image you want, but the photographer who took the shot and owns its copyright will probably sue you.

Also, businesses need to avoid any charges of discrimination based on the material or placement of their ads. Very few businesses could withstand the uproar caused from alienating one or more minority group because of an insensitive image or implication in their advertising.

The methods of communication

The methods, or media, that a business uses for its advertising changes how the company’s brand, image and advertising concepts are delivered.

Today, businesses utilize four general methods of advertising: print, broadcast, electronic and event advertising. Each method possesses its own strengths and weaknesses; therefore, most businesses utilize most or all methods when planning advertising campaigns.

Print

Print advertising focuses mainly on placing ads in newspapers, magazines and fliers, posting ads on billboards, park benches or city bus stops and reaching out to customers directly through direct-mail campaigns. The sign outside of a business is yet another form of print advertising as is the company’s logo or trademark. More importantly, each type of print media reaches different regional, economic, cultural, ethnic, demographic or interest groups, and businesses must plan for this reality when hammering out a solid advertising plan.

Broadcast

Broadcast advertising includes, AM and FM radio as well as broadcast and cable television. Each of these media methods appeal to varying audiences and therefore their use must be part of a comprehensive business advertising plan. For example, AM radio stations hold a different demographic of listeners than FM radio stations. Cable news networks possess different audiences than cable movie channels, and broadcast stations seek a variety of viewers.

Electronic

The advent of the internet created yet another media method for business advertising. No serious business can long survive in today’s interconnected world without having its own, professionally-designed and managed website complete with links on how to buy what the business is selling and secure methods to pay for it upon demand. This does not happen by accident; business professionals must plan their business website with the same rigor that they use when advertising on the internet.

The power of including internet advertising as part of an advertising plan comes from the fact that computers and computer programs give the business professional the ability to target specific advertising to demographic groups based on region, religion, race, national-origin, to any number of interests or even to specific individuals.

Advertising can be placed on applications for smartphones, on social media sites, on blogs and a number of other electronic media forms. Business planners therefore must weigh almost unlimited options against costs and the company’s brand and image and the ad concepts they wish to adhere to.

Event

Finally, event advertising presents its own planning concerns. Every sport, race, concert or show draws a different crowd. Some are regional events and some are national. Some are televised, and some are broadcasted over the radio. Planning advertising to take advantage of this can effectively double the reach of your advertisements and increase its effectiveness.

Which leads to the final consideration in planning business advertising: measuring the effectiveness your advertising.

Measuring advertising effectiveness

The bottom line for planning advertising must include a means for measuring the return on the advertising investment. Whether the company possesses millions of dollars to spend on a comprehensive multi-media advertising plan or a budget barely enough for a small plastic sign on the door, no business willingly writes a check for anything that does not make a profit.

This means a good advertising plan needs a yard stick, or a way to measure if it’s working.

Account Tracking

One of the simplest methods for measuring advertising effectiveness is product or account tracking. Supermarkets often track items offered for sale in weekly newspaper fliers to determine if customers are buying more of the items advertised. Retailers count returned coupons printed in various print media to measure response rates.

Quick Response

One more modern method of measuring print advertising response is the Quick Response or QR code. Businesses use these computer-generated digital images for various purposes, but they prove highly effective for measuring advertising response for print media. Most product packaging (a form of print media) possess a QR code which customers can scan on their smartphones. Most QR codes contain the company’s URL web address giving customers access to special offers or content, but they also provide nearly instant feedback to companies who planned ahead and insisted on placing a QR code on labeling or advertising.

Promo Codes

Adaptations of the QR code came into vogue for other media not long after the print version. Both radio and television advertising refer to the company’s website and offer discounts or additional services for entering a specific “Promo Code” upon entering the site or at checkout.

Click Tracking

Various software companies offer “Click Tracking” programs with the capability of tracing all the way back to the individual computer used to click on an ad, and most companies offering modes of digital advertising possess the ability to route additional advertising for similar products and services directly back to previous customers.

Planning for advertising at events should include accounting, coding and tracking methods as well if the professionals responsible are to evaluate its effectiveness.

All of this may seem daunting even for a large business, but advertising firms, television and radio stations, cable providers, ad sales representatives, and individual professional consultants stand ready to provide much of the talent, knowledge, capability and skill necessary to help any business that has a message and is planning on getting it out into the world.

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Most adults have faced a financial emergency, when an unexpected event has broken their budget or spending plan into pieces. Sometimes more than one emergency has occurred in a short period of time, causing debt balances to spiral out of control.

Even in extreme circumstances, it is still possible to keep your personal finances under control. With some ingenuity and a little bit of work, you can start slashing loan balances while keeping your credit score protected.

What It Means to Negotiate Debt

If you are getting behind on your bills, you need to find a way to pay at least a portion of them on a regular basis.  Negotiating with the creditor or service provider allows you to show that you are interested in paying your bills and are not just walking away from your obligations.  In order to negotiate, you need to understand how the creditors look at what you owe.  First, understand that your balance due is split into two parts:

  1. The Principal. This is be the amount you borrowed (for credit cards) or the amount of service used (for things like utilities).
  2. The Finance Charge. This is “everything else” that you get charged for – the interest fees, late charges, service charges, etc.

When you get behind on your bills, the finance charge is what will start growing out of control, especially on credit cards.

If you want to protect your credit rating, there is nothing that can be done about the principal for now. Debt negotiation focuses on lowering the finance charge and protecting your credit score. By working with your creditors, you may be able to get some of the late fees and interest charges reduced or removed from your total balance due.

To Err Is Human

Everyone falls behind on their bills at one point or another. Debt negotiation leverages this fact.  If you call your creditor to explain the situation, the person speaking with you has likely been in your situation before, and he usually can offer you some breathing room.

Believe it or not, creditors like negotiating these finance charges. They prefer to be paid in full by the due date, but they would much rather hear from you and adjust some finance charges than to not get paid at all. Imagine if you loaned $20 to a friend, and that friend was not able to pay you back on the day you agreed. You would rather get a call or text from the friend explaining the situation than to have your friend start avoiding you.

Companies are the same way. If you are not able to pay your bill one month, they do not know if a payment is coming the next month or if you are on the verge of declaring bankruptcy. If they don’t hear from you and are forced to use a collection agency to collect their money from you, they will add on additional charges to cover their extra expenses. However, if you keep them in the loop on your financial situation, reassuring them that they will get paid, they will usually drop some or most of those extra charges. They would rather help you become current on your account than keep adding extra charges. 

How to Negotiate

Debt negotiation is not the same as “debt settlement,” “debt consolidation,” or any other debt management service that you may have seen advertised. The process of negotiating your debt involves two basic steps.

Step One: Make Your Payment Plan

If you know you will be behind on your bills, develop a priority list.  Decide who will get paid and it what order, how much you will pay, and when you will send your payment. Negotiating your debt means that you need to talk to each creditor directly. Every creditor you owe will want to be paid first, and you cannot promise that to everyone.

By having a strong plan, you will be able to tell your creditor what your situation is and when you expect they will be paid.

Step Two: Call Your Creditor

To rephrase, call each creditor as soon as possible. You need to be in contact with your creditors as soon as you know that you will not be able to pay the full amount by the due date. During this phone call is when you negotiate the finance payments.

Ideally you will call each creditor before the due date on your bill and especially before late charges are applied. The longer you wait to call, the less likely your negotiation will be successful. Also notice that the word is CALL.  Do not consider email or live chat as the same thing. Remember, when a debt collector wants to put pressure on you to make a payment, your phone will be ringing. You want to put that same pressure on your creditor.  It is much easier to tell you “no” by email than over the phone.

Step Three: Know What You Are Asking

When calling your creditor, you will need to be very clear on what you are asking for. You are not asking for a reduction in principal.  You are asking for the late fees and extra interest payments to be deferred while you get money together. These are things that whoever you speak to, or his/her manager, can usually help you with.

When calling, use the term hardship, and ask if they have a hardship assistance program. Many larger creditors have a procedure in place specifically for hardship assistance, which includes waiving late fees and lowering interest payments.

Regardless of whether or not such a program exists, your main ammunition is your personal payment plan and the fact that the person on the other end of the line is human. Explain what caused your hardship and that you do have a plan to pay the debt. You absolutely should NOT get angry at them or try to fight their decision.  If things are going poorly with one representative, you can try to call back and talk to someone else.

Benefits of Debt Negotiation

In the lesson on managing bills, we showed that getting one or two months behind on your bills can be addressed by putting off some bills until next month and paying the rest in full today. We also estimated that there would be some damage to our credit by doing this, and we would accrue late fees and interest charges.

In that scenario, no communication was made with the creditors.  We just tried to see which bills had the highest fees and highest risks. We could potentially get our total loss much lower or even have zero loss if we simply reached out to those last remaining creditors and asked for a payment extension.

Lower Cost

The most obvious benefit of debt negotiation is pure cost. Removing your late fees and increased interest charged will reduce the total amount you need to pay off.

Cheap and Easy

Negotiating your debt takes some time and planning, but it can be accomplished with little more than a phone call. This makes debt negotiation by far the cheapest debt management solution out there.

Preserved Credit

Preserving your credit score is another huge bonus.  Talking to your creditors means they are far less likely to mark you as delinquent on any payments, keeping negative marks off your credit score.

In the managing bills lesson where we paid off most of our bills and left others for next month, simply calling up our creditors and negotiating the late fees could have eliminated the problem entirely by cutting out the late fees and interest being charged.

The bottom line is that if you get behind on your bills, call your creditors as soon as possible. Even if you cannot pay a dime this month, simply opening the lines of communication will save you money in the long run.

Starting The Discussion

Watch this great video from Bank of America showing how to start the negotiation process with your creditors.

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Challenge Questions

  1. Why might a company be interested in negotiating your debt with you?
  2. Using an example, explain what is the difference between principal and interest?
  3. How might the interest on the same loan vary from person to person?
  4. How does debt negotiation benefit you?
  5. How can debt negotiation go against you in the future?

It happens to everyone: a monetary emergency happens, such as a car breakdown, draining your bank account. Bills are still coming in, and you know that you will not have enough money to pay for your debt obligations this month.

One of the first goals when developing a strong personal financial plan involves avoiding these scenarios by having a savings cushion, but this is not always possible. How can you get out of this situation with the least pain?

Example Scenario

For the examples in this article, we will assume that you have enough groceries for the month, you have $1000 in your checking account, and your next paycheck is a month away. You just received all of your bills today:

Bill AmountLate FeeLate Interest (Monthly)
Rent $600.00 $50.0010%
Electricity/Gas $80.00 $10.005%
Internet $80.00 $10.005%
Cell Phone $50.00 $10.005%
Credit Card $80.00 $20.0025%
Student Loan $260.00 $40.000%
Car Loan $200.00 $20.000%
Car Insurance $30.00 $5.000%
Health Insurance $250.00 $20.000%

 The total of all these bills is $1630 – way above what you can afford. Instead of getting worried or depressed, develop a plan of action.

Evaluate the Damage

The first step is to take a look at what will happen for each of these bills if they are not paid. This is a good way to prioritize which bills to tackle first.

  • If your rent is unpaid for one month, you will get charged a late fee, but you probably won’t be evicted.
  • Utilities usually cannot be turned off unless there are several months in a row of failed payments.
  • Your internet connection probably will take a month or two of failed payments before your service provider shuts it off.
  • If your cell phone bill is unpaid, your provider most likely will shut off your phone within a few days.
  • Missing a credit card payment will not automatically put you in default, but you have a high interest rate and a late fee to deal with. Plus missing a credit card payment can really hurt your credit. This also applies to your car loan.
  • Missing your student loan payment can put you in default fairly quickly.  This is the stickiest kind of debt.  Not even bankruptcy will remove it.
  • Missing a payment on your car insurance might void your policy. And if you lose your insurance, you can no longer legally drive to work.
  • Missing your health insurance payments might also void your policy, although there are some protections against this, and getting back on the plan might be expensive.

By knowing those facts about your different bills, now we can make a “ranking” of how important it is to keep each one of your creditors happy in the short term:

High priority — must payWould like to payCan wait if needed
Cell phone
Health insurance
Car insurance
Credit card
Car loan
Student load
Rent
Electricity/Gas
Internet

This priority will shift a lot if you are facing multiple months of being behind on your bills. For example, if you are under direct threat of eviction, rent might jump near the top of the list.

Explore Your Options

Next, spend a few minutes to think about any other ways you can scrounge up enough cash to make all your payments this month. We discuss this in detail in our article on Short-Term Financing.

Borrow from Friends or Family

Borrowing money from friends or family members might be able to help bridge the gap. This is usually the cheapest and easiest way to get money to pay your bills, but many people are uncomfortable or unable to borrow money from the people they know.

Credit Card Financing

One option is to pay off your credit card first and then use the line of credit available to pay off all your other debts. You could then pay off the credit card balance with your next paycheck. This is the second fastest and easiest method. This will keep all of your creditors happy, and you will not accumulate much interest before your next paycheck, making this the least expensive option available.

Short-Term Unsecured Loans

A short-term unsecured loan is the type of loan you can ask for at a bank. Whether it is granted or not depends on your credit history, the amount you need to borrow, and the policies of the bank itself. If your bank offers you a loan, this is another workable solution. (This is NOT a payday loan. See our article on Short-Term Financing to tell the difference.)

Divide Your Paycheck

In the real world, dividing your paycheck is the most common course of action if the first 3 options fail. Some of your bills are completely non-negotiable and will cause major problems if you cannot make the monthly payment.  Pay those first.  Then for the remaining bills, divide up your paycheck proportionally and hope your creditors do not complain too much until next month.

Pay Off What You Can

Paying off only what you can also happens in the real world, but is more rare. When using this method, instead of dividing up your paycheck proportionally, you pay off several of the bills in full, leaving others to be completely unpaid until next month. The creditors you do not pay off hate this.  You may get angry phone calls or letters, and it could seriously hurt your credit.

Take Action

If you can borrow some cash, use your credit card, or get a line of credit from your bank, that will be the way to go. If not, you will need to determine which hurts less: dividing your paycheck or paying off what you can.  Let’s take a look at how this works.

Step 1: Subtract the Non-Negotiables

The top 3 things on our list are non-negotiable.  Any lapse in the bills will cause termination of your service entirely.

Non-Negotiable Bills = Health Insurance + Car Insurance + Cell Phone

= 250 + 30 + 50

= $330

We know that no matter what, we need to spend this $330, leaving us with $670 in cash for the remaining bills.

Step 2: Calculate Extra Costs Charged for Unpaid Bills

We want to decide if we are diving our $670 proportionally, or paying off a couple of bills entirely. To see which is best, we first need to know how much extra cost will be applied to the remaining bills if we wait until the next paycheck to make a payment

Bill AmountLate FeeLate Interest (Monthly)Bill Plus Late FeeInterest ChargeTotal Due In 30 Days
Rent $600.00 $50.0010% $650.00 $65.00 $715.00
Electricity/Gas $80.00 $10.005% $90.00 $4.50 $94.50
Internet $80.00 $10.005% $90.00 $4.50 $94.50
Credit Card $80.00 $20.0025% $100.00 $25.00 $125.00
Student Loan $260.00 $40.000% $300.00 $- $300.00
Car Loan $200.00 $20.000% $220.00 $- $220.00

 $1,300 in bills today will grow to $1,549 next month if unpaid, or $249 more than it would be if we could pay everything today. We can see the biggest hits are coming from rent and credit cards.

We are not getting charged extra for missing payments for the student loan and the car loan, but missing a payment will damage our credit history, and we will accumulate more interest on the principal balance. We will estimate the damage to our credit history being $60 each for the credit card, student loan, and car loan payments.

There is also a chance that our landlord and utility companies will report the missed payments.  We will assume there is about 1/6 chance, so we will estimate a “credit damage” amount of $10 for each of those bills.

This means the total damage done by missing every payment this month is $459.

Late FeeInterest ChargeCredit DamageTotal Cost
Rent $50.00 $65.00 $10.00 $75.00
Electricity/Gas $10.00 $4.50 $10.00 $14.50
Internet $10.00 $4.50 $10.00 $14.50
Credit Card $20.00 $25.00 $60.00 $85.00
Student Loan $40.00 $- $60.00 $60.00
Car Loan $20.00 $- $60.00 $60.00
Total $150.00 $99.00 $210.00 $459.00

Step 3: Calculate Cost if Paycheck Is Divided

Next, we want to see what our cost will be if we divide our paycheck proportionally. This means we are not paying any bill in full.  We are looking at the proportion each bill represents of the total amount we owe, and dividing our paycheck accordingly.  We will still get charged late payments and some interest. However, we will assume that there will be 1/4 the amount of damage to our credit for a partial payment compared to making no payment at all.

Bill AmountPercent of TotalAmount We Pay ($670 x the %)Amount UnpaidLate FeeTotal Unpaid
Rent $600.0046.1% $308.87 $291.13 $50.00 $341.13
Electricity/Gas $80.006.2% $41.54 $38.46 $10.00 $48.46
Internet $80.006.2% $41.54 $38.46 $10.00 $48.46
Credit Card $80.006.2% $41.54 $38.46 $20.00 $58.46
Student Loan $260.0020.0% $134.00 $126.00 $40.00 $166.00
Car Loan $200.0015.3% $102.51 $97.49 $20.00 $117.49

 We are paying $150 in late fees alone. Now we factor in the interest charges and damage to our credit that goes with this payment:

Total UnpaidLate Interest (Monthly)Interest ChargeCredit DamageTotal Due Next Month
Rent $341.1310% $34.11 $2.50 $377.74
Electricity/Gas $48.465% $2.42 $2.50 $53.38
Internet $48.465% $2.42 $2.50 $53.38
Credit Card $58.4625% $14.62 $15.00 $88.08
Student Loan $166.000% $- $15.00 $181.00
Car Loan $117.490% $- $15.00 $132.49
Totals $780.00 $53.57 $52.50 $886.07

To calculate how much this is costing us, we can add together our total late fees, total interest charge, and total damage to our credit:

Total Cost = Late Fees + Interest Charges + Credit Damage

= $150 + $53.57 + $52.50

=$256.07

The total damage is $256.07, which is just $202.93 better than paying nothing at all, but still a big amount.

Step 4: Compare with Paying Off Big Credit Debts First

What if instead of dividing up our paycheck equally, we just pay off what we can afford, and leave the rest? To prioritize, we can take our $670 remaining, go down the list of priorities, and simply pay them off.

AmountRemaining Cash
1.       Credit card $80.00 $590.00
2.       Car loan $200.00 $390.00
3.       Student loan $260.00 $130.00
4.       Rent $600.00Can’t pay – skip
5.       Electricity/Gas $80.00 $50.00
6.       Internet $80.00Can’t pay – skip

 Now we have an unhappy landlord and an unhappy internet service provider, but our other bills are paid. We can now compare this option to how much damage skipping these bills entirely would do:

Bill AmountLate FeeLate Interest (Monthly)Interest ChargeCredit DamageTotal Damage (Late fee + Interest + Credit damage)
Rent $600.00 $50.0010% $65.00 $10.00 $125.00
Internet $80.00 $10.005% $4.50 $10.00 $24.50

This gives us a total damage of $149.50, saving over $100 compared to dividing up our paycheck equally. We even still have $50 remaining.  Applying the $50 to the internet or rent bill would remove some of the credit damage and the interest charged, saving even more money.

Our calculations show that paying off most bills completely and leaving a few unpaid will be better dollar wise.  You will save money on late fees, interest charged, and damage to your credit.  However, the reason most people still divide up their paycheck and pay a little to each creditor when faced with a cash shortage is due to the human factor.  Every creditor who is not paid will send you emails and make phone calls as soon as your payment is late, demanding payment as soon as possible.  So people try to minimize the damage from each creditor instead of focusing on minimizing the damage from every creditor. By keeping the big picture in mind, you will do your spending plan a huge favor!

You can download a spreadsheet showing all of these calculations, and even change the values to match your own bills, by clicking here.

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[qsm quiz=138]

Challenge Questions

  1. What reasons might there be that could cause someone to miss paying a bill?
  2. In your opinion, how important is it to have an emergency fund?
  3. After reading the text, would you pay a small amount to each creditor or prioritize and look to eliminate one bill at a time?
  4. What are some of the effects of paying your bills late?

Every asset has a value that is always changing. So, what factors affect this change? Things such as earnings announcements, financial ratios, and recent news all go into the movement of an asset’s valuation. The key with all asset valuation is that ratios and prices are always relative. This means most methods for asset valuation can only compare one company to another company (usually in the same industry) to give an idea of which one has a competitive edge, and is poised for growth.

The most common methods of asset valuation are based on ratios from companies’ financial statements, and some more advanced theories that try to make a more “objective” valuation, regardless of industry.

Valuation Through Financial Ratios

The two most common ways to give relative value to companies is by comparing their Price over Earnings, and Price over Sales ratios.

Price over Earnings (PE Ratio)

Price over Earnings = (Current Stock Price/Earnings over last 12 months)

Price to earnings and price to sales are a good place to start. For the purpose of this article, we will be looking at two different companies and their financial ratios, Nordstrom (JWN) and Macy’s (M). Calculate this ratio by taking the current stock price and dividing it by the company’s earnings per share (obtained from the Income Statement, which you can find under “Financials” in our quotes tool).

JWN M
Stock Price 47.71 23.5
Earnings 2.02 1.99
P/E Ratio 23.61 11.81

From this point, we can interpret the value of a stock use this ratio to determine if it is a high growth or flawed stock. First we take a look at Nordstrom and how to interpret its P/E ratio. Their current P/E ratio is 23.61. Next we look at Macy’s, with a P/E ratio of 11.81. High P/E ratios correlated with higher growth stock due to investors finding more value in a companies share price. If this holds true, Nordstrom is seen as a better buy than Macy’s because investors expect more growth in the future.

Price over Sales

Price over Sales = (Current Market Cap/Revenue over the past 12 months)

A second metric to look at is the price to sales, which while similar to price to earnings, looks to the company’s retail performance. Calculate this by taking the company’s market cap and dividing it by the revenue for the year. You can find a company’s current Market Cap on the standard Quotes page, and their revenue from their Income Statement (in the Financials section of the quotes tool, or under “Company”, and “Key Ratios”).

2016 JWN M
Market Cap (In Billions) 7.92 7.19
Revenue (In Billions) 14.86 25.35
P/S Ratio 0.530 0.280

This specific financial ratio has been very useful over the past year with regards to the slump in retail stores due to online shopping. Nordstrom has a P/S ratio of 0.530 and Macy’s has a P/S ratio of 0.280. This is a great tool for valuing an asset in comparison to another in terms of sales. This ratio shows that Nordstrom’s current market cap is much lower than it could be in terms of their revenue compared to Macy’s – per dollar value of the company, Macy’s is making more sales.

Growth of Revenue

It is also important to look at growth of revenue over the past year to determine if this ratio is useful to value. You can also find this information in the Quotes tool, under the “Company” section, and “Key Ratios”.

JWN M
Revenue Growth (3 year) 4.62% -2.78%
Revenue Growth (5 year) 5.47% -0.99%

When we put all three of these together, we can get a picture of which stock is looking for more growth. The P/S and P/E ratios are both much higher than Macy’s, which means investors are expecting to see much more growth. This is backed up by the revenue over the last few years, where Nordstrom has been growing much faster, giving more value to their shareholders.

Theories and Models:

Financial ratios themselves are a great indicator of future performance of an asset, however, there are theories and models to use to determine things such as expected return. The most pertinent ones are the arbitrage pricing theory and the capital asset pricing model, or CAPM for short. Both of these formulas use similar variables, so it is important to identify them first:

Risk-free rate (rf)

The expected return on a riskless asset such as a U.S. Treasury Bill. This is because the U.S. Treasure will never default

 Risk on the Market (rm)

This is a broad risk, which includes risks faced by financial markets, but some of them include, recessions, political turmoil, changes in interest rates, etc. There are many different ways to calculate this from different sources.

Market Risk Premium (rm – rf) = rp

This is simply the risk on the market subtracted by the risk-free rate. How much an investor stands to gain by investing in a riskier asset.

Beta (β)

The measurement of the riskiness of an asset. You can get this from the Quotes page for almost any stock.

 Sensitivity of an asset to a factor (b)

This is how an assets price is affected by the movement of another asset. This sensitivity can be anything – basically any variable you want to include in your model that you think will impact the price of the stock.

Arbitrage Pricing Theory (APT)

We’ll start with the arbitrage pricing theory the formula is as follows:

To use this model, start by taking the risk-free rate of return, then adding in how you think many different variables will impact the price. Each “b” in the formula is another factor you think will have an impact, and you can have as many factors as you want. You could base the formula off of the inflation rate, exchange rates, production rates, etc. The possibilities are endless.

The valuation that you attain from this formula is considered to be the expected return on an asset. Say you are trying to find the expected return on Tesla (TSLA). A few different variables to use would be oil prices, electric prices, and auto loan rates. These three have a direct correlation with the performance of Tesla’s sales over the next year and therefore their stock price. If auto loan rates go up, you can expect Tesla’s expected return to go down. If oil prices go up you can expect their expected return to rise due to more people switching to electric vehicles. It’s a great tool to bring in variables that are otherwise disregarded.

Using Arbitrage Pricing Theory

To put this formula in action, first identify several factors that should impact the stock’s price, which would be the “b” factors. For example with Tesla, we might say:

  • b(1) = Growth in the price of oil
  • b(2) = Growth in the price of electricity
  • b(3) = Growth in auto loan interest rates

Next, think about how each of these factors influence the stock price (rp, or “Risk Premium”). You can use Linear Regression to calculate these variables in Excel or any other spreadsheet program, the values below are just an example.

  • rp(1) = 0.7, meaning we expect a 1% increase in the price of oil to make Telsa’s stock price to go up by 4%
  • rp(2) = -0.5, meaning we expect a 1% increase in the price of electricity to make Telsa’s stock price to go down by 0.5%
  • rp(3) = -2, meaning we expect a 1% increase in auto loan interest rates to make Tesla’s stock price to go down by 2%

Next, we just need to get the actual values for how we expect all of these rates to move in the next year, then plug these numbers into the formula.

  • Oil prices are expected to go down in 2017 by about 4%
  • Electricity prices are expected to go down in 2017 by about 2%
  • Car loan interest rates are expected to go down by 3%
  • The current risk-free rate (as valued by a 10 year treasury bill) is 2.35%

Finally, plug these values into the formula:

Expected Rate of Return = (rf) + b(1) * rp(1) + b(2) * rp(2) + b(3) * rp(3)

= 2.35% + (-4% * 0.7) + (-2% * 0.5) + (-3% * -2)

= 2.35% – 2.8% + 1% + 6%

= 6.55%

 

So, a stock has this expected return given sensitivity towards these factors of 6.55%

Capital Asset Pricing Model (CAPM)

The capital asset pricing model is the following formula:

In plain English, this formula means that the average expected rate of return is based on the risk free rate, plus the Beta of our stock, modified by the average risk in the overall market.

For this we simply plug in the above variables, remembering the order of operations and you will receive an expected return on an asset. The great thing about this formula is that it’s rather simple and all of the information needed is listed publicly and is easy to access. It’s important to keep in mind that even though this gives you an expected return it isn’t the most accurate number and should always have more research done about an asset before investing. We will now look at an example of CAPM using Nordstrom’s stock as the example. JWN currently has a beta of 0.71111, and we will use 4.04% as our Risk on the Market rate (derived here).

Expected Return = 2.35% + 0.71111(4.04%-2.35%)

= 2.35% + 0.7111 * 1.69%

= 2.35% + 1.201%

Expected Return = 3.5517%

 

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